10PlusBrand
Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
Outreach Signals
Publishing Details
About This Podcast
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand
10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019.
Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting.
The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts.
10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing.
Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation.
Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields.
Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world.
10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc.
Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency.
10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies.
10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals.
Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis University.
(6) Mentor, coach, director.
10 Plus Brand will offer online courses & workshops on brand building and brand marketing.
Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams:
– highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts;
– Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials;
– Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals.
”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne.
”First, we are brand builders.
We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A.
We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers.
Second, we are content creators.
After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns.
Third, we are digital marketers.
”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.”
”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ”
”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.”
Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
#GenuineVideo
For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
Please call: 1-888-288-4533
(Main website:) https://www10plusbrand.com
(LinkedIn optimization website:) https://www.10PlusProfile.com
Social Media
Explore Statistics
Recent Episodes
S2E92 A Personal Story: Less Data Can Lead to Better Quality of Life, in the Data-driven Era_SoS: Sip of Solace_Joanne Z. Tan_Season 2, Episode 92
I tracked my sleep and weight for 4 Years—then quit. What happened after was better quality of life - a personal story about reclaiming control and breaking free from digital dependency that led to…
S2E91 User Data "Land Grab": Paying Fake Diamond at Real Diamond's Price, While Sacrificing Trust_Podcast by Joanne Z. Tan_Season 2, Episode 91
User data land grab is costing companies far more than they realize — in diminishing data value and in the brand trust they are quietly destroying, while racing to seize consumer data without consent…
S2E90 AI Slop’s Unintentional Winner: Brand Equity Built on Trust and Authenticity_Joanne Z. Tan_Season 2, Episode 90
In a world flooded with AI Slop, where misinformation, low-quality content, and synthetic noise overwhelm human judgment, what truly differentiates enduring brands from disposable ones? The answer…
S2E89 AI Avatars, AI Personalities, AI Agents, Digital Influencers - How to Prevent Brand Damage from the Risks of Deepfake_Joanne Z. Tan_Season 2, Episode 89
AI avatars are rapidly becoming the new interface between brands and their audiences. They speak, represent, influence, and engage at scale. But as AI personalities evolve, so do the risks that come…
S2E88 Competitive Moat in the AI Native Age: Trust, Identity & Customer Experience_Joanne Z. Tan_Season 2, Episode 88
What is the best competitive moat in Agentic AI? Why AI Can’t Replicate Brand Trust and Identity? Brand strategy, brand moat, brand trust, customer experience, Brand DNA, thought leadership, brand…
S2E87 In-house AI Brand Agents or AI Consumer Agents (like ChatGPT)? - Win Brand Visibility in AI Search_Joanne Z. Tan_Season 2, Episode 87
Are In-House AI Brand Agents the Key to Winning Brand Visibility in the Age of AI Search? If your brand isn't showing up in AI-generated answers, it doesn't exist — there is no "page two" on…
S2E86 AI Native Leadership: Proactive Leaders Design for Human Experience. Reactive Ones Extract From It_Joanne Z. Tan_Season 2, Episode 86
The Strategic Divide That Will Define the AI Native Age To watch it as a 3-min video To read it as a 1-min blog Have you ever felt that an AI-powered product was treating you as a data source…
S2E85 Alysa Liu's Pursuit of Self Fulfillment Won Her the 2026 Olympic Gold Medal "My Way"_Joanne Z. Tan_Season 2, Episode 85
Alysa Liu, in choosing joy and self fulfillment over winning at all cost, proved that doing it "my way" is the ultimate competitive advantage. In this episode of SoS – Sip of Solace When Olympic…
S2E84 What's "AIXD" - AI Experience Design? Why does it save you time & money in Agentic AI?_Joanne Z. Tan_Season 2, Episode 84
With excitement, we are announcing the birth of AIXD.World, a subsidiary of 10PlusBrand.com. Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.) AIXD is not…
S2E83 AI Native: What's Ahead of Agentic AI for Enterprises_Joanne Z. Tan_AIXD.world (website to be launched soon)_Season 2, Episode 83
AI Native is shifting AI from a feature to the foundation of products, services, and business models. Why AI Native matters now and how AI Native design separates leaders from followers AI Native is…
S2E82 Is Your Life a Roundtrip or One Way?_ a short poem by Joanne Z. Tan_Season 2, Episode 82
This is a short poem by Joanne Z. Tan: "Is life One Way or a Round Trip?" using metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunders, clouds, and the fog in Golden Gate…
S2E81 What is a Brand Story? Why storytelling of a hero’s journey is key to building a storybrand_Joanne Z. Tan_Episode 81, Season 2
What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder’s memories, all of…
S2E80 What's Brand Design? Why is it both "offense" and "defense" in the AI Age? (Pt 2 of 2)_Joanne Z. Tan_Episode 80, Season 2
Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image. 👉 To watch this…
S2E79 What is Brand Identity? What makes it stand out and remembered? _ Pt 1 of 2_Joanne Z. Tan_Episode 79, Season 2
Your brand identity isn’t about design first. It’s about decoding your brand DNA. - What’s your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that…
S2E78 World Series Game 7's Defining Moment Creates a Hero: Yoshinobu Yamamoto_Joanne Z. Tan_Episode 78, Season 2
Game 7 of the 2025 World Series became an instant classic. With the Dodgers leading 5–4 in the bottom of the 11th, injured Yoshinobu Yamamoto took the mound on his own insistence. What followed was a…
S2E77 How can brand personality humanize products and services in the AI Age?_Joanne Z. Tan_Episode 77, Season 2
How to Humanize Your Brand and Build Lasting Customer Loyalty with Brand Personality? To read it as a 5-min blog To watch it as a 8-min video subscribe to our Newsletter In this episode, Joanne Z.…
S2E76 What is Love? _ A short poem by Joanne Z. Tan_Episode 76, Season 2
"How is it possible to even define LOVE? Only poetry can describe some aspects of it," said Joanne Z. Tan. This is one of the short poems written by Joanne Z. Tan. To read it as a 2-min blog To watch…
S2E75 Warnings From Charlie Kirk’s Assassination and the Cultural Revolution_Joanne Tan Shares a Family Tragedy_Season 2, Episode 75
The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of…
S2E74 How to Build Brand Authenticity in the Age of AI_(full article)_Joanne Z. Tan_Season 2, Episode 74
In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity. AI is a powerful tool, but it can’t replicate humanity.…
S2E74 How to be your authentic brand in the AI Age?_"SoS - Sip of Solace": 1-minute Tips from Joanne Z. Tan_Season 2, Episode 73
So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative…
Frequently Asked Questions
10PlusBrand has published 192 episodes since July 2019, covering topics in Business, Education.
10PlusBrand is currently highly active with new episodes every 2 weeks. Average episode length is 7m.
Similar Podcasts
Build with Leila Hormozi
Leila Hormozi
387 episodes
Shameless Leadership
Sara Dean
995 episodes
Daily Creative with Todd Henry
Todd Henry
116 episodes
The Productivity Show
Asian Efficiency
24 episodes
Work with Erika Ayers Badan
Erika Ayers Badan
389 episodes
The Weekly Scrap, Firefighter Podcast
Corley Moore
349 episodes