15 Minutes To Impact

Episode 27: Part 2: Ad Creative That Works

Part 2 of Ad Creative That Works is now live! MGI’s Director of Creative Services gets real about breaking brand rules, pushing creative further, and the love-hate relationship marketers have with…

Episode 26: Part 1: Ad Creative that Works

By launching the first-ever two-part series of 15 Minutes to Impact, we sit down with Stella, MGI’s Director of Creative Services, to unpack what makes creative actually work. 1 explores how to turn…

Episode 25: Making Organic Social Strategic

By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a…

Episode 24: Give Your Value Prop A Glow-Up With AI

By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie…

Episode 23: Profiles, Personas, and the Power of Insight

By truly knowing your audience, you unlock smarter, stronger marketing. Join Melanie Marcotte and Jenna Tonsor as they explore personas, journey mapping, and more with MGI’s profiling expert, Joanne…

Episode 22: Wait, Telemarketing Still Works?

Think no one answers the phone anymore? Think again. In this episode, MGI’s telemarketing expert Charity Westfall joins Melanie Marcotte and Jenna Tonsor to reveal why conversations still convert.…

Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report

In this episode of 15 Minutes to Impact, hosts Melanie Marcotte and Jenna Tonsor sit down with MGI Senior VP Tony Rossell to dig into the brand-new 2025 Membership Marketing Benchmarking Report…

Episode 20: Email Testing - The Reboot Episode

Episode 19: Protips 2024

Episode 18: Increase First-Year Member Engagement

Episode 17: Connected TV - The Tactic to Test in 2024

John Sample talks with Todd Michaels and Michelle Peterson about Connected TV, a great tactic to test in 2024.

Episode 16: By Popular Demand - Association Marketing Protips for 2023

Virtual walk around MGI - tips from Team MGI for success in 2023

Episode 15: Association Marketing Protips for 2022

The team at MGI share protips for marketing success in 2022!

Episode 14: IOS 14.5 - Why Facebook Is Not Happy

MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd…

Episode 13: MGI's 2020 Association Economic Outlook Report

John Sample and Tony Rossell discuss MGI's latest report.

Episode 12: Promoting Virtual Events

A game plan for promoting virtual events.

Episode 11: MMBR Series - Renewal & Reinstatement

Episode 10: MMBR Series - Engagement

Episode 9: MMBR Series - Recruitment

Episode 8: What We Can Learn From Past Crises

John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.