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About This Podcast
The 3 Second Selling Podcast shows you how to earn attention, build trust, and spark action in a distracted world. Hosted by keynote speaker and former TV news anchor David Gee, each episode delivers practical insights on human connection, influence, and growth—without sounding like sales.
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Recent Episodes
Dump The Data & Tell The Story
In this episode, David Gee explores the critical importance of emotional storytelling in sales, emphasizing how capturing and maintaining attention in today's distraction-filled economy is key to…
“Trust Wins: What Really Drives High-Stakes Decisions”
When the stakes are high, people don’t choose the best strategy—they choose the person they trust most. In this episode of 3 Second Selling, David Gee sits down with Thomas Cox of Cox Capital to…
Action vs. Perfection
Real Artists Ship. Those three words in a recent New York Times piece on A.I., and specifically A.I. programming, caught my eye.Apparently, it’s an old programming axiom, and ties back to Steve Jobs,…
Clicks Are Optional. Trust Isn’t.
Let me ask you a question that will make every marketer, speaker, and business owner slightly nauseous: Have you ever Googled something… got the answer… and never clicked a link? Of course you have.…
Starting Versus Finishing
If you’ve been sitting on a big idea because the finish line feels heavy, or distant, or somehow unattainable, this is for you.Maybe you're like me. Great at starting things. Creative. Lots of…
Failure Is Bearable. Regret Is Not.
As you set your intentions for the year ahead, choose the path that gives you stories, not excuses, attempts over avoidance, action over perfection, experience over endless preparation. You survive…
The Most Dangerous Words You Use All Day (And How to Take Them Back)
We are often far more intentional with the words we use with others than the words we use with ourselves. And those private words—the ones no one else hears—the silent narration running through your…
Why Attention Isn’t a Gift — It’s a Transaction.
If you’ve ever wondered why some messages land instantly and others vanish without a trace, here’s the uncomfortable truth:We don’t live in a marketplace of ideas anymore. We live in a marketplace of…
Attention is the New Currency
In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.
Win the First Three Seconds
How do we win attention, earn time and trust, and create instant emotional connection in a world that’s moving faster than ever? Check out this episode of the 3 Second Selling™ podcast as I discuss…
Goodbye solution selling, hello sales detective
Are you a product peddler, or a sales detective? Today the highest performing sales people aren't engaged in solution selling. And they're certainly not spewing out features and specs. They're…
Michael Jordan and 3 Second Selling
Research shows that top producing salespeople talk about their products and services and features and specs 63% less than the average sales person. Features and specs don’t win the day. You can’t…
The Imaginary Competitor
Competition, for the most part, is a healthy thing. In fact, it is essential,because it leads to innovation.Competition is also an enemy of complacency. If you are constantly and consistently trying…
Are you appealing to the "right" brain with your sales and marketing?
Why in most sales and marketing interactions are we trying to inundate the left brains of our audience with features and benefits when it's our right brains that is doing the buying? Reasons lead to…
Down With Upspeak!
There is a direct connection between how we use our voices and how the world views us. Your voice is a signature, a unique and powerful part of your professional identity and brand. Research shows…
The value of taking yourself - and others - off autopilot
The day I interviewed Tom Hanks for the hit film Forrest Gump he did 64 back-to-back, five-minute television interviews at the Four Seasons Hotel in Beverly Hills. Although I was fortunate enough to…
Want More Sales? Tell Better Stories
STORY = information, knowledge, context and emotionWhen facts are so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place…
You Can't Reason Your Way To A Sale
Do you want the good news first, or the bad? The good news is, it has never been easier to reach large numbers of people. The bad news? It has never been more difficult to actually connect with them.…
Finding romance in a loaf of bread
When I asked actor Jack Lemmon during the Glengarry Glen Ross Hollywood press junket why he was still making movies, his reply surprised me, and certainly piqued my curiosity. "Because I still find…
Why your marketing isn't relevant - and how to fix it
There is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, not them (your prospect or customer), because you’re the hero of…
Frequently Asked Questions
3 Second Selling has published 25 episodes since August 2022, covering topics in Business, Marketing.
3 Second Selling is currently highly active with new episodes monthly. Average episode length is 9m.
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