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S2E3 Product Storytelling for Acquisition: Turning Vision Into Value
In the third and final installment of our three-part series on storytelling across the company lifecycle, Plat4orm hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, take a…
S2E2 Storytelling Through Crisis: Dismantling Conventional Crisis Communication Wisdom
In the second episode of our three-part series on storytelling across the company lifecycle, Plat4orm hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, are joined by crisis…
S2E1 The Narrative Edge: The Power of Storytelling for Startups
The first episode of our three-part series on storytelling throughout the company lifecycle kicks off with Plat4orm PR hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, as…
S1E26 Ep 026: The Advantages and Applications of Using GenAI in Public Relations
Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as…
S1E25 Ep 025: The Importance of Practice Support and Technology to the Legal Process
Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what’s needed in today’s era of AI. She explains the pivotal role that…
S1E24 Ep 024: How to Awaken Your Sales Team and Elevate Your Sales Process
Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.” Marla will provide tips that empower law firms to leverage…
S1E23 Ep 023: Improve Your Firm’s Financial Performance
Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success.…
S1E22 Ep 022: ILTACON 2023 - What to Expect at Disney!
ILTACON 2023 is less than a month away! Beth Anne Stuebe, Director of Publications and Press at ILTA, speaks to guest host Jessi Adler about what attendees can expect at this year's conference - from…
S1E21 Ep 021: How to Expand your Marketing Reach
Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how…
S1E20 Ep 020: Same Technology, Different Market[Ing] – Part 2
In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they…
S1E19 Ep 019: Same Technology, Different Market[Ing] – Part 1
In the first episode of a two-part panel discussion on repurposing technologies and marketing to different personas, the panelists discuss their challenges, successes, and trends they are seeing in…
S1E18 Ep 018: Measuring PR Effectiveness
How can you tell if your PR efforts are actually working? On this episode of 4 The Record, Valerie Chan and David Splivalo discuss how to measure the effectiveness of your public relations…
S1E17 Ep 017: Helping companies adopt data-driven digital strategies
Aaron Burnett, CEO and Founder of Wheelhouse Digital Marketing Group, shares how his team uses data to help clients drive transactional outcomes, balance organic and digital marketing to obtain…
S1E16 Ep 016: Robert Weiss on Using Videos to Grow Your Business
Robert Weiss, President of MultiVision Digital, shares how companies can benefit from producing videos and provides tips such as content trends, best equipment to use, and how video is impactful to…
S1E15 Ep 015: Dennis Kennedy on Learning New Skills and Reinventing Your Career
Dennis Kennedy, Director of the Michigan State University Center for Law, Technology & Innovation and former Mastercard executive, shares advice on the challenges and benefits of switching career…
S1E14 Ep 014: Shawn Gaines on Marketing & Storytelling Strategies for Client-Centric Experiences
Shawn Gaines, Chief Marketing Officer at Sertifi, discusses how marketers can build meaningful and authentic marketing strategies to create the best client-centric experiences regardless of what…
S1E13 Ep 013: Sabrina Horn on Creating the Foundations to be an Authentic and Successful Leader
Sabrina Horn, founder of legendary Silicon Valley PR firm Horn Group, discusses key components of successful leaders and entrepreneurs, and how integrity and authenticity are the core foundations of…
S1E12 Ep 012: Minoo Razavi on Digital Marketing Strategies & The Power of the Written Word
Minoo Razavi, legal industry digital marketing maven, shares her thoughts on strategies, tools and analytics, and how to utilize the power of content and empathy in the field of digital marketing.
S2E1 Simon Corbett on 2022 International PR Trends and Tactics
Host Valerie Chan speaks to Simon Corbett, Founder and CEO of The Jargon Group, regarding his insights on international PR trends he’s seeing, such as social responsibility and transparency, as well…
S1E10 Ep 010: Stephanie Corey on the Future of Legal Operations
UpLevelOps Co-Founder and legal operations leader Stephanie Corey shares her insights on the biggest obstacles facing legal operations and what legal ops professionals need to be thinking about as we…
Frequently Asked Questions
4 The Record has published 29 episodes since November 2020, covering topics in Business, Government.
4 The Record is currently dormant with new episodes monthly. Average episode length is 27m.
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