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About This Podcast
7-Figure Copy is the podcast for expert-led and established female online business owners who know their expertise is exceptional — but their message no longer reflects the level they’re operating at.
If you’ve built a successful online business through reputation, referrals, and results, but you’re realizing that your website copy, sales pages, and messaging strategy need to evolve in order to boost revenue and attract higher-caliber clients, you’re in the right place.
This podcast is about conversion at a higher level... that means strategic, high-converting copy that mirrors your mastery.
I’m Gina Whitehouse, Expert Conversion Copywriter and Messaging Strategist. I help online business owners refine their website copy, sales page messaging, and brand positioning so their words build trust, strengthen authority, and convert the right clients — consistently.
Inside this podcast, we talk about:
• Conversion copywriting for scaling your online business
• Website copy that builds authority and boosts revenue
• High-converting sales pages that reflect your true caliber
• Messaging strategy for established online business owners
• Ethical conversion tactics that increase revenue without manipulation
• Positioning shifts that help you attract premium clients
• How to evolve your message as your business grows
• Copy audits, refinements, and strategic messaging upgrades
At this level, you don’t need more content. You need better conversion and clearer positioning.
If you’re ready for your message to match the caliber of what you offer — hit play.
NEXT STEPS:
Download the Copy Caliber Checklist: https://www.whitehousesm.com/caliber
Visit the website: www.whitehousesm.com
Contact me: [email protected]
Follow me on LinkedIn: https://www.linkedin.com/in/ginawhitehouse/
Follow me on Instagram: https://www.instagram.com/whitehouse.strategy.marketing/
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Recent Episodes
S3E39 S3-#39: 5 Clear Signs Your Website Messaging Has Outgrown You
If your website messaging no longer reflects the level your business operates at… this episode is for you.You’re an established female business owner. Your expertise has grown. Your results are…
S3E38 S3-#38: Why Established Business Owners Outgrow Old Marketing Strategies with Business Strategist Jan Ditchfield
If your marketing isn’t converting like it used to… this episode is for you.You’re not new, you’ve had success, our strategies worked before. But lately?Launches feel harder, creating content takes…
S3E37 S3-#37: 3 Marketing Shifts Established Female Business Owners Must Adapt to in 2026
If you’re an established female business owner and marketing has started to feel harder than it used to… this episode is for you.Referrals aren’t as predictable, discovery calls require more…
S2E36 S2-#36: Why Your Sales Page Feels “Too Long” and Why That’s a Good Thing
You finally invested in a professionally written, strategic sales page.You open the doc, read through the copy… and then send it to your mastermind friends, your coach, your web designer.Suddenly,…
S2-#35: Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon Boyer
Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon BoyerYou’ve got a great program, a strong offer, and a decent sales page… but something’s still…
S2E34 S2-#34: 10 Red Flags to Watch for When Hiring a Conversion Copywriter
Hiring a conversion copywriter for your website, sales page, or launch assets can be a smart and business-advancing decision—but it can also be a costly one if you don’t know what to look for.In this…
S2E33 S2-#33: Not All Copywriters Are Created Equal—Here’s How to Pick the Right One
Hiring a copywriter can feel like a dream or a disaster.Because while the right words can grow your business, the wrong writer can leave you with messaging that sounds nothing like you… and copy that…
S2E32 S2-#32: The Costly Mistake of Skipping a Section on Your Sales Page
If you’ve ever asked yourself, “Do I really need a full sales page for this offer?”—this episode is your answer.Here’s what you need to know: every section on your sales page serves a purpose.And…
S2-#31: Behind the Copy: How Kelly Leardon’s Sales Page Fueled 3+ Five-Figure Launches
When business coach and director of operations Kelly Leardon hired me to write the sales page for her signature program, The Success Squad, she already had a solid offer and an engaged audience.But…
S2E30 S2-#30: Is it an Offer Problem or a Copy Problem?
You’ve done everything right—crafted a great offer, posted on social media, emailed your list… maybe even ran some ads. But the sales? They’re just not happening.Before you scrap your entire launch…
S2E29 S2-#29: Struggling to Show Your Value? Fix These Sales Page Blind Spots with Business Coach Shannon Russell
If your sales page is getting clicks but not conversions, you might have a messaging blind spot that’s keeping your best-fit clients from saying yes.In this live copy audit episode, I sit down with…
S2E28 S2-#28: Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to YES
Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to YesIf you’ve ever had someone hover near the buy button, hesitate on a sales call, or say “This sounds amazing… but…”—this episode…
S2E27 S2-#27: The Ethical Way to Use Urgency & Scarcity Without Manipulating Your Audience
Let’s be honest—urgency and scarcity work.But if you’ve ever felt uneasy using countdown timers, limited spots, or last-chance language, this episode will help you understand why—and how to shift…
S2E26 S2-#26: Forget Bro Marketing—The Truth About Ethical Sales Copy with Jan Ditchfield
Bro marketing isn’t just used by sleazy internet dudes. It’s everywhere, and a lot of women are unknowingly using it, too.In this episode of 7-Figure Copy, I’m joined by business strategist and…
S2E25 S2-#25 If You’re Not Addressing Objections, You’re Leaving Money on the Table
You’ve nailed your sales page layout. Your message feels strong. But conversions are still lower than you’d like.Here’s what might be missing: Addressing OBJECTIONS.In this episode of 7-Figure Copy,…
S2E24 S2-#24: 4 Silent Sales Killers Lurking in Your Copy
In this episode of 7-Figure Copy, we’re uncovering the four subtle (but serious) messaging mistakes that sneak into your sales page—and quietly kill conversions.These are the things that sound fine,…
S2E21 S2-#21: Landing Page or Sales Page—Which One Do You Need?
If your sales page isn’t converting like it should… it might not be a sales page at all.One of the most common mistakes I see in online business is using the wrong page for the job. Whether you're…
S2E20 S2-#20: If Your Products & Services Aren’t Selling, Start Here
You’re doing the work. Your offer is strong. Your audience is growing.But something still isn’t clicking, and sales feel harder than they should.In this episode of 7-Figure Copy, I’m breaking down 3…
S2E22 S2-#22: Creating Offers That Are Easy to Say YES To with Digital Product Strategist Alyssa Bellisario
In this episode of 7-Figure Copy, I’m joined by digital product strategist & host of the Brilliant Ideas podcast, Alyssa Bellisario, who helps online entrepreneurs simplify and strengthen their…
S2E23 S2-#23: The 5 Seconds That Make or Break Your Offer with People Strategy Expert Lindsay White
You have a powerful offer. But if your headline isn’t crystal clear, your ideal client might click away before they ever find out.In this episode of 7-Figure Copy, I’m sitting down with people…
Frequently Asked Questions
7-Figure Copy | Conversion Copywriting, Messaging Strategy, Website & Sales Page Copy for Online Business Owners has published 40 episodes since November 2024, covering topics in Business, Entrepreneurship.
7-Figure Copy | Conversion Copywriting, Messaging Strategy, Website & Sales Page Copy for Online Business Owners is currently highly active with new episodes weekly. Average episode length is 24m.
Sign up on Grep.FM to access contact details for 7-Figure Copy | Conversion Copywriting, Messaging Strategy, Website & Sales Page Copy for Online Business Owners, including email and social media links.
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