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[Best Of] 10 Timeless Content Marketing Principles (with Dave Gerhardt)
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.In this episode of 95% Content, Erik…
How Nectar Hit 2.6M YouTube Views in 8 Months (w/ Nate Bagley, Head of Content)
Erik Jacobson sits down with Nate Bagley, Head of Content at Nectar, to explore how one HR tech company is doing something almost no B2B brand has figured out: building a YouTube channel people…
The Museum Analogy Behind Rippling's Multi-Persona Content Strategy (w/ Regina Baumgartner, Head of Content)
Erik Jacobson sits down with Regina Baumgartner, Head of Content at Rippling, to explore how she manages content strategy across a complex multi-persona audience spanning HR, finance, IT, and startup…
The Human-First Content Strategy Powering Doist's 50M-User Growth (w/ Naomi Liddell, Brand and Content Lead)
Erik Jacobson sits down with Naomi Liddell, Brand and Content Lead at Doist, to explore how a bootstrapped productivity company built trust with 50 million users through strategic content. Competing…
Bubble's Content Strategy for Turning 6M Users Into a Growth Engine (w/ Deedi Brown, Head of Content)
Erik Jacobson sits down with Deedi Brown, Head of Content at Bubble, to explore how the no-code platform is evolving its content strategy amid massive industry shifts. With AI coding tools like…
How AirOps Grew to $7M ARR Using Content (w/ Josh Spilker, Content Marketing & SEO Lead)
Erik Jacobson sits down with Josh Spilker, Content Marketing & SEO Lead at AirOps, to explore how the AI-powered content platform grew to $7M ARR without leaning on paid advertising. Josh breaks…
How Carta Turned Proprietary Data Into a 40K-Subscriber Content Engine (w/ Peter Walker, Head of Insights)
Peter Walker, Head of Insights at Carta, joined Erik Jacobson to share how a small team built one of the most talked-about data content engines in B2B, without a single lead generation target.Peter…
How Paramark Grew Pipeline Through Organic Content Alone (w/ Pranav Piyush, CEO)
Pranav Piyush, CEO of Paramark, joined Erik Jacobson to share how his team grew pipeline through organic content alone before spending a dollar on paid ads.Pranav breaks down the three metrics that…
Vector's 99% Inbound Growth Playbook (w/ Jess Cook, VP of Marketing)
Jess Cook is building a marketing engine at Vector with a team of two. They're creating a new category, driving 99% inbound growth, and doing it almost entirely through content.In this episode, Jess…
How HubSpot Runs Content Like a Media Company
Most B2B companies still treat content as a channel.HubSpot treats it like media.In this episode, Erik Jacobson sits down with Kyle Denhoff, Senior Director of Marketing at HubSpot, to break down how…
The Content Strategy That Took lemlist to $40M ARR
CMO at lemlist, Domitille de Saint-Exupéry, joined Erik Jacobson to unpack their content strategy that helped grow the company to $40M+ ARR by focusing on building trust and preference with future…
Dealfront's video series strategy to win the 95% not in-market yet
In this episode of 95% Content, Erik Jacobson talks with Jamie Pagan (Director of Brand and Content at Dealfront) about how he built a content engine from nearly scratch in just over a year. When…
Typeform's Content Strategy to Get Weird, Build Trust, and Win Future Customers
Kevin Davis and Kay-Kay Clapp from Typeform joined Erik Jacobson to share how they have shifted away from traditional SEO blog posts towards a 95/5 content strategy approach that is designed to reach…
How Wistia Creates Content That Gets Remembered Years Later
Sam Balter (Head of Content at Wistia) joins Erik Jacobson to share how Wistia builds content designed to stay in buyers' minds for years, not days. Sam shares the exact strategies Wistia uses to…
Building Memory Moats Through B2B Content (with Chelsea Castle, Close.com)
Chelsea Castle joins Erik Jacobson on 95% Content to share how Close.com is transforming their 12-year-old content strategy to build trust and affinity with the 95% of buyers not yet in market.After…
Kandji’s $1B Content Anchor and Distribution Strategy
In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Sylvia LePoidevin (CMO at Kandji) about their evolution from targeting the 5% of buyers actively in-market to building a 95%…
How GTM Fund Uses Content to Win the Best Founders
In this episode of 95% Content, Erik Jacobson (CEO of hatch.fm) talks with Sophie Buonassisi (VP of Marketing at GTM Fund) about how they've built a content strategy that positions them as the #1…
How Levels Grew an Audience of 300K YouTube Subscribers (Who See Them as THE Solution)
In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Tony Milio (Multimedia Lead at Levels) about how they've built one of the most successful content strategies in the health…
The monday.com Content Strategy That Builds Trust With Future Buyers
In this episode of 95% Content, Erik Jacobson talks with Yael Miller (Director of Content Marketing at monday.com) about how they've built a content strategy designed to build trust with the 95% of…
10 Timeless Content Marketing Principles (with Dave Gerhardt)
In this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Exit Five) to discuss timeless content and marketing principles that never change, even as technology and trends…
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95% Content has published 37 episodes since June 2024, covering topics in Business, Marketing.
95% Content is currently highly active with new episodes every 2 weeks. Average episode length is 49m.
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