Outreach Signals
Publishing Details
Contact & Outreach
About This Podcast
marketinghistory.org
Social Media
Explore Statistics
Recent Episodes
Gian Fulgoni: 50 Years of Metrics Reshaping Marketing... for Better and for Worse
A History of Marketing / Episode 52Gian Fulgoni has spent 50 years as a pioneer in market research and audience measurement. From his work on scanner data at IRI in the 1970s to co-founding Comscore…
Tod Johnson: The Evolution of Market Research - From Handwritten Diaries to Internet Ratings
A History of Marketing / Episode 51My guest Tod Johnson, a market research pioneer who was among the first people to measure the Internet. He’s an inductee to the Market Research Council Hall of Fame…
April Dunford: Positioning Is Not Branding, And It's Not Just Marketing's Job
A History of Marketing / Episode 50Fifty episodes felt like a milestone worth marking. So I wanted a guest who was, well, obviously awesome.April Dunford is the authority on positioning for B2B tech…
Peter Van Wijnaerde: Branding, Beauty, & Beheadings - Lessons in “Stopping Power” from Art History
A History of Marketing / Episode 49Have you ever stood in front of a 500-year-old painting of a father devouring his son and asked yourself, “Who paid for this?” Me neither. Until I met Peter Van…
Scott McDonald: How the Golden Age of Magazines Shaped Brand Marketing
A History of Marketing / Episode 48This week, I’m joined by Scott McDonald, who spent three decades in the research trenches of America’s biggest magazine publishers before becoming president of the…
Introducing The CMO Game
I have an unusual update this week: I made a game! It’s called The CMO Game.You have 12 months and $5M to launch your product and climb from Director of Marketing to the C-Suite. But your CEO has…
Tim Calkins: 60 Years Later and 20,000% Pricier... Why Super Bowl Ads Are Still Worth It
A History of Marketing / Episode 47In 1967, a 30-second spot at the very first Super Bowl cost roughly $37,500. This Sunday, for Super Bowl 60, brands are paying upwards of $8 million. That is a…
David Reibstein: Linking Marketing Metrics to Financial Consequences
A History of Marketing / Episode 46David Reibstein has spent his career straddling disciplines that don’t always talk to each other: quantitative analysis and behavioral science, academic theory and…
Rory Sutherland: 'Capital M' vs. 'small m' Marketing & the Big Mistake the Industry Made
A History of Marketing / Episode 45 Today marks exactly one year since I hit publish on the very first episode of A History of Marketing. I wanted to do something special for the anniversary, so I’m…
Philip Kotler: 'The Father of Modern Marketing’ Returns
A History of Marketing / Episode 44 When I launched A History of Marketing at the start of this year, I had a vision of exploring the origins of our craft. But I never imagined that 2025 would be…
Kevin Lane Keller: The Blueprint for Brand Resonance
A History of Marketing / Episode 43 If you studied marketing in school, you likely carried Kevin Lane Keller’s work in your backpack.He co-authored Marketing Management, the all-time best-selling…
5 Rules of Thumb for Early Career Marketers
A History of Marketing / Bonus Episode Earlier this year, I spoke with students at Syracuse University taking an “Essentials of Marketing” course. I shared stories from my non-traditional career in…
Geoffrey Colon: Everything is a Remix, From the First Radio Ad to TikTok
A History of Marketing / Episode 42 This week, I’m sharing my excellent conversation with Geoffrey Colon, a creative strategist and author of Disruptive Marketing. Geoffrey is a self-described…
Tracey Panek: Levi's Corporate Historian on Building a Timeless Brand
A History of Marketing / Episode 41 This week, I’m joined by Tracey Panek, the corporate historian for Levi Strauss & Co, a company that embraces its past as an active part of its marketing…
Margaret Getchell: How America’s First Female Retail Executive Built the Macy’s Brand
A History of Marketing / Episode 40Long before giant balloons floated down Broadway* at the Macy’s Thanksgiving Day Parade, a remarkable young woman with a prosthetic eyeball developed the beginnings…
Jim Spaeth: An Insider’s History of Marketing Mix Modeling
A History of Marketing / Episode 39A recurring theme on A History of Marketing is the tension between marketing as an art and marketing as a science.Lately, we’ve explored the former. David Gluckman…
David Gluckman: Why the Inventor of Baileys Thinks Market Research is Bullsh*t
A History of Marketing / Episode 38“Why should all alcoholic drinks taste punishing and challenging? Why shouldn’t they taste pleasant?”My guest, David Gluckman, asked himself this question in 1973.…
Scott Reames: Nike's First-ever Historian Shares Secrets Behind the Swoosh
A History of Marketing / Episode 37This week, I’m sharing a special conversation with Scott Reames. Scott spent three decades at Nike and for 16 years was Nike’s official corporate historian, a role…
Ken Rufo: We Measure Interaction, Not Persuasion (And Why That's A Problem)
A History of Marketing / Episode 36This week my guest is Ken Rufo, the owner and principal of Manchester Street, a marketing consultancy focused on B2B differentiation. Prior to this, he ran…
Jon Miller: Marketo's Cofounder on the Rise & Stagnation of Marketing Automation
A History of Marketing / Episode 35This week, I’m joined by Jon Miller, a Harvard-trained physicist turned marketing tech pioneer. Jon is best known as the cofounder of Marketo, and he helped define…
Frequently Asked Questions
A History of Marketing has published 57 episodes since January 2025, covering topics in Business, History.
A History of Marketing is currently declining with new episodes weekly. Average episode length is 45m.
Sign up on Grep.FM to access contact details for A History of Marketing, including email and social media links.
