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Recent Episodes
Ep62: World Cup Window — How to Watch a Tournament Like a Recruitment Department
Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeSummaryIn this episode, Tom Butterfield and David Bromley explore how to watch the World Cup as a recruitment…
Ep61: The Clean Slate — What Would You Build If You Started Today?
Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeSummaryThis episode explores how football clubs can leverage AI and data tools effectively by starting from a…
Ep60: The Summer Window Is Open — Are You Ready?
Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeIn this episode, Tom Butterfield and David Bromley delve into the core principles of professional football…
Ep59: The Board Conversation — Making Recruitment Decisions Defensible Upwards
Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeIn this episode, David Bromley and Tom Butterfield delve into how football clubs can navigate the complexities…
Ep58: Reading the Market — How 'Identity' Filters Opportunity in a Noisy Window
Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeIn this episode, Tom Butterfield and David Bromley explore the complexities of football recruitment during noisy…
Ep57: The New Manager Scenario - Rebuilding Identity Without Losing the Work
Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeIn this episode, Tom Butterfield and David Bromley explore the critical role of structured processes and AI…
Ep56: Preparing for the Summer Window — What to Do Before the Pressure Arrives
Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeSummaryIn episode 56 of the AI in Football podcast, hosts Tom Butterfield and guest David Bromley delve into how…
Ep55: The One-Window Club - Why Process Gains Don't Stick
Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeSummaryThis episode explores the common pitfalls in football recruitment processes, the importance of consistent…
Ep54: The Agent Call — Maintaining Process Discipline When the Timeline Isn’t Yours
The 72 Hour ProtocolClick Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeSummaryThis episode explores the intricacies of football recruitment, emphasising the…
Ep53: The Manager Problem - When The Brief Gets Overruled
Click Here To Learn More About The 'First XI Platform'The Three Manager DynamicsJoin the Free Kickstart ChallengeSummaryIn this episode, Tom Butterfield and David Bromley explore the complexities of…
Ep52 - The Method Meets Reality - Why Good Processes Get Rejected.
Join the Free Kickstart ChallengeClick Here To Learn More About The 'First XI Platform'SummaryThis episode explores the challenges of implementing structured recruitment processes in football clubs,…
Ep51: The Club Operating Rhythm - Making The Model Outlast The Individual.
Join the Free Kickstart ChallengeSummaryThis episode explores the importance of establishing a consistent and institutionalised recruitment process in football clubs. It covers the key documents,…
Ep50: The Shortlist Funnel: Data, Video Scouting, Live Scouting and the Target Matrix.
Join the Free Kickstart ChallengeDive into how systematic processes in football recruitment can revolutionize your squad building—focusing on filtering, evidence-based decision making, and…
Ep49: The Definition/Selection Meeting Split - When Are Player Names Allowed In The Room?
Join the Free Kickstart ChallengeSummaryThis episode explores the importance of structured decision-making in recruitment, the role of AI tools, and the discipline needed to ensure quality…
Ep48: Turning Behaviours into Metrics - Choosing KPI's that Serve The Team Identity (And Avoid Analysis Theatre)
Join the Free Kickstart Challenge SummaryIn this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley discuss the critical aspects of recruitment in football, emphasizing…
Ep47: Formations & Role Archetypes — What Your Identity Demands From Each Line.
Join the Free Kickstart ChallengeSummaryIn this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley delve into the critical aspects of recruitment in football, focusing on…
Bonus Episode 2 - Replacing Heung-Min Son - Ranking The Best Fit Replacements (Xavi Simons Ranked Number 33!)
YouTube VersionJoin the Free Kickstart ChallengeSummaryIn this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley delve into the recruitment process for Tottenham Hotspur,…
S1 Bonus Episode: What Type of Player Should Replace Son Heung-Min at Spurs?
YouTube EpisodeJoin the Free Kickstart ChallengeSummaryIn this episode of the AI and Football podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of football recruitment,…
S1E46 Ep46: Identity → Game Model — Turning Words Into 'Behaviours by Phase'.
Join the Free Kickstart ChallengeSummaryIn this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley delve into the significance of defining a game model in football…
S1E45 Ep45: Templates + Variants — Defining Identity Fast (Without Turning the Club into a Cartoon)
Join the Free Kickstart ChallengeUseful LinksJoin the Free Kickstart ChallengeSupport The Show - Buy David and Tom a bag of peanut M&M's.InstagramYoutube Channel
Frequently Asked Questions
A.I. In Football has published 165 episodes since September 2023, covering topics in Education, How To.
A.I. In Football is currently highly active with new episodes weekly. Average episode length is 45m.
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