A.I. In Football

A.I. In Football

Tom Butterfield & David Bromley

Episodes 165
Avg. Duration 45m
Activity Highly Active
Since Sep 2023
Latest Episode Jun 2026

Publishing Details

Schedule
Weekly
Format
Episodic
Consistency
86%
Hosting
feeds.captivate.fm

Contact & Outreach

About This Podcast

AI in Football: Recruitment Decisions, Done Properly is a practical podcast about how football clubs make better recruitment decisions in an AI world — without the hype. We don’t chase novelty tools. We focus on the thinking and structure that makes any tool useful: clear role briefs, behaviours over labels, constraints and trade-offs, repeatable shortlisting, and decision review that actually improves the process. Each episode gives you something you can use: - Role Definition Templates (behaviour-based, not position labels) - Question sets that lead to better shortlists - Meeting Structures that stop recruitment becoming a persuasion contest - Simple Ways to Stress-Test Decisions (“what would make this wrong?”) - How AI Fits Safely: drafting, checking, standardising outputs — never replacing judgement If you work in recruitment, scouting, analysis, coaching, or you’re aiming to, this show is for you. Clarity First. Tools Second.

Podcasting 2.0 Features

episode funding medium

Social Media

Explore Statistics

Recent Episodes

Ep62: World Cup Window — How to Watch a Tournament Like a Recruitment Department

Jun 12, 2026 30m

Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeSummaryIn this episode, Tom Butterfield and David Bromley explore how to watch the World Cup as a recruitment…

Ep61: The Clean Slate — What Would You Build If You Started Today?

Jun 05, 2026 42m

Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeSummaryThis episode explores how football clubs can leverage AI and data tools effectively by starting from a…

Ep60: The Summer Window Is Open — Are You Ready?

May 28, 2026 30m

Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeIn this episode, Tom Butterfield and David Bromley delve into the core principles of professional football…

Ep59: The Board Conversation — Making Recruitment Decisions Defensible Upwards

May 22, 2026 38m

Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeIn this episode, David Bromley and Tom Butterfield delve into how football clubs can navigate the complexities…

Ep58: Reading the Market — How 'Identity' Filters Opportunity in a Noisy Window

May 14, 2026 40m

Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeIn this episode, Tom Butterfield and David Bromley explore the complexities of football recruitment during noisy…

Ep57: The New Manager Scenario - Rebuilding Identity Without Losing the Work

May 08, 2026 42m

Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeIn this episode, Tom Butterfield and David Bromley explore the critical role of structured processes and AI…

Ep56: Preparing for the Summer Window — What to Do Before the Pressure Arrives

May 02, 2026 38m

Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeSummaryIn episode 56 of the AI in Football podcast, hosts Tom Butterfield and guest David Bromley delve into how…

Ep55: The One-Window Club - Why Process Gains Don't Stick

Apr 25, 2026 42m

Click Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeSummaryThis episode explores the common pitfalls in football recruitment processes, the importance of consistent…

Ep54: The Agent Call — Maintaining Process Discipline When the Timeline Isn’t Yours

Apr 17, 2026 48m

The 72 Hour ProtocolClick Here To Learn More About The 'First XI Platform'Join the Free Kickstart ChallengeSummaryThis episode explores the intricacies of football recruitment, emphasising the…

Ep53: The Manager Problem - When The Brief Gets Overruled

Apr 10, 2026 46m

Click Here To Learn More About The 'First XI Platform'The Three Manager DynamicsJoin the Free Kickstart ChallengeSummaryIn this episode, Tom Butterfield and David Bromley explore the complexities of…

Ep52 - The Method Meets Reality - Why Good Processes Get Rejected.

Apr 03, 2026 40m

Join the Free Kickstart ChallengeClick Here To Learn More About The 'First XI Platform'SummaryThis episode explores the challenges of implementing structured recruitment processes in football clubs,…

Ep51: The Club Operating Rhythm - Making The Model Outlast The Individual.

Mar 29, 2026 44m

Join the Free Kickstart ChallengeSummaryThis episode explores the importance of establishing a consistent and institutionalised recruitment process in football clubs. It covers the key documents,…

Ep50: The Shortlist Funnel: Data, Video Scouting, Live Scouting and the Target Matrix.

Mar 20, 2026 35m

Join the Free Kickstart ChallengeDive into how systematic processes in football recruitment can revolutionize your squad building—focusing on filtering, evidence-based decision making, and…

Ep49: The Definition/Selection Meeting Split - When Are Player Names Allowed In The Room?

Mar 14, 2026 51m

Join the Free Kickstart ChallengeSummaryThis episode explores the importance of structured decision-making in recruitment, the role of AI tools, and the discipline needed to ensure quality…

Ep48: Turning Behaviours into Metrics - Choosing KPI's that Serve The Team Identity (And Avoid Analysis Theatre)

Mar 05, 2026 34m

Join the Free Kickstart Challenge SummaryIn this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley discuss the critical aspects of recruitment in football, emphasizing…

Ep47: Formations & Role Archetypes — What Your Identity Demands From Each Line.

Feb 28, 2026 27m

Join the Free Kickstart ChallengeSummaryIn this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley delve into the critical aspects of recruitment in football, focusing on…

Bonus Episode 2 - Replacing Heung-Min Son - Ranking The Best Fit Replacements (Xavi Simons Ranked Number 33!)

Feb 19, 2026 40m

YouTube VersionJoin the Free Kickstart ChallengeSummaryIn this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley delve into the recruitment process for Tottenham Hotspur,…

S1 Bonus Episode: What Type of Player Should Replace Son Heung-Min at Spurs?

Feb 13, 2026 1h 7m

YouTube EpisodeJoin the Free Kickstart ChallengeSummaryIn this episode of the AI and Football podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of football recruitment,…

S1E46 Ep46: Identity → Game Model — Turning Words Into 'Behaviours by Phase'.

Feb 06, 2026 30m

Join the Free Kickstart ChallengeSummaryIn this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley delve into the significance of defining a game model in football…

S1E45 Ep45: Templates + Variants — Defining Identity Fast (Without Turning the Club into a Cartoon)

Jan 30, 2026 27m

Join the Free Kickstart ChallengeUseful LinksJoin the Free Kickstart ChallengeSupport The Show - Buy David and Tom a bag of peanut M&M's.InstagramYoutube Channel

Frequently Asked Questions

How many episodes does A.I. In Football have?

A.I. In Football has published 165 episodes since September 2023, covering topics in Education, How To.

Is A.I. In Football still active?

A.I. In Football is currently highly active with new episodes weekly. Average episode length is 45m.

How do I contact A.I. In Football for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for A.I. In Football, including email and social media links.

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