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About This Podcast
This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.
Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.
The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at [email protected] or [email protected].
We're also on LinkedIn:
https://www.linkedin.com/in/hanne-knight-36b60041/
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Recent Episodes
S2E5 Megan Fellows - Screwfix
Megan Fellows is not just an experienced digital marketer, but also a perennial student! She studied a degree, then a Masters degree, and now a PhD. All of this whilst handling digital marketing…
S2E4 Phil Treagus-Evans - Human First Marketing
Phil Treagus-Evans is man of many talents. Having harboured entrepreneurial dreams from an early age, he started his social media agency, Giraffe Social, after graduating from university.Running an…
S2E3 Susan O'Brien - Sky, Amazon, BBC, and Just Eat
Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat.From…
S2E2 Melanie Nicholas - Universal Pictures, Odeon, and Handpicked Hotels...
Melanie Nicholas has held roles that many marketers dream of, including Managing Director at Universal Pictures, Marketing Director at Polygram, and Head of Brand at Odeon Cinemas. Mel is at least…
S2E1 Gareth Helm - McDonalds, Innocent, Zoopla and more...
Gareth Helm has had a stellar career in marketing, including roles at some of the world's biggest brands. Most recently he was Chief Marketing Officer for McDonalds, and then Chief Marketing Officer…
S1E12 Digital marketing simulation with Louis Havriliuc
Louis Havriliuc has created an amazing digital marketing simulation tool called Simbound. If you want to find out how to undertake an effective digital marketing campaign, Simbound is a great way to…
S1E11 Social media content for TV shows, with Jenny Novitzky
Jenny Novitzky makes social media content for some of the UK's top TV shows. Her work as a senior digital producer has included content for The Great British Bake Off, The Great British Sewing Bee,…
S1E10 Building (and selling) a digital marketing agency with Jon Payne
We chat with Jon Payne, an entrepreneur in the world of digital marketing. Jon wears various hats, including being the founder of the successful Bristol agency Noisy Little Monkey, a RevOps…
S1E9 Digital storytelling with Stephen Hobbs
We chat with Stephen Hobbs, an expert in digital storytelling. Stephen is a respected and experienced marketer who has worked with many household brands including Google, Volvo and O2. We discuss…
S1E8 Marketing analytics with Jill Quick
We chat with Google Analytics expert Jill Quick about the importance of collecting and analysing the right data. Jill tells us why it marketers should take a strategic approach to measurement, and…
S1E7 Building Brands Bristol 2024
In this episode, recorded in the Bristol Business School studio, we speak to five of the presenters from the Building Brands Conference in Bristol.Each guest gave a quick summary of the main points…
S1E6 Advertising on social media with Vasia Apostolaki
This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury…
S1E5 Using AI in marketing with James Vincent
We sit down with digital marketing consultant, James Vincent, to discuss his expertise in artificial intelligence (AI). James is also a digital marketing lecturer and a PhD student studying the use…
S1E4 The evolution of SEO with Luke Whitaker
As always, Hanne and I discuss relevant academic research that caught our attention – this time research looking at how different demographic groups use search engines. We then chat to Luke…
S1E3 Effective websites and ethical behaviour with Ryan Webb
In this episode we chat to a conversion optimisation expert, Ryan Webb, about his work in making websites more commercially effective. With more than 20 years of experience, Ryan is a recognised…
S1E2 Communicating creatively with Ross Middleham
We chat to Ross Middleham, Creative Lead at the Met Office. How does he encourage the Met Office to engage a wide range of audiences creatively? How can he be creative when communicating online…
S1E1 Social media expert Luan Wise
In this first full episode we chat to social media expert Luan Wise about her new book. Among our topics of conversation, we discuss the fundamental principles of using any social media platform for…
S1 An introduction to the podcast
Frequently Asked Questions
A Life In Marketing has published 18 episodes since November 2023, covering topics in Business, Marketing.
A Life In Marketing is currently highly active with new episodes every 2 months. Average episode length is 33m.
Sign up on Grep.FM to access contact details for A Life In Marketing, including email and social media links.
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