A Mind for Marketing
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The Campaign That Saved Direct Line
Most transformation strategies fail because they focus on messaging rather than behaviour. In this episode, Christina Moore speaks with former Direct Line CMO Mark Evans about what it actually takes…
The Business Case for Humour
Who remembers your last campaign? No one?! That's the problem. In this episode, I speak with Paddy Gilmore, founder of HumourScope®, about why humour isn't a creative risk, it's a commercial…
What CMOs Get Wrong About Social Media
If you're not measuring trust, you're missing what actually drives revenue. In this episode of A Mind for Marketing, Christina Moore speaks with social media strategist Katy Howell (Immediate Future)…
How to Reach Buyers Who Aren't Looking for You
Imagine walking up to someone you've never met and immediately asking them for money. That's how a lot of marketing works today. In this episode of A Mind for Marketing, Christina Moore speaks with…
The Strategy Behind 79M Views for a Charity Ad
What does it take to create a charity campaign that truly changes minds? In this episode of A Mind for Marketing, Christina Moore speaks to communications consultant Vishnee Sauntoo about the…
The Wrong Influencer Can Kill Credibility
Katie Martell shares what makes a strong presenter/influencer for a brand, and why alignment is non-negotiable in B2B partnerships. In this episode of A Mind for Marketing, I'm joined by Katie…
Posting more won't fix a weak idea. Here's what will.
Is your team publishing content, but your brand still feels invisible? This episode is for you. Christina Moore sits down with Patrick Collister, former Creative Director at Ogilvy and head of…
Turning complex ideas into great content
What do you do when your product is… the universe? In this episode of A Mind for Marketing, Christina Moore sits down with Cody Half-Moon, Chief Marketing Officer at Lowell Observatory, the historic…
Why Most Thought Leadership Fails and How to Make Yours Stand Out
Most thought leadership is easy to ignore. In this episode of A Mind for Marketing, I'm joined by Mark Levy, a differentiation expert who's spent decades helping leaders and brands become memorable.…
S1 A Mind for Marketing Trailer
In shifting landscapes, you aren't looking for theory. You want honest stories, practical steps, and lessons earned in the real world. If you need to solve messy problems or make bold calls, this is…
Frequently Asked Questions
A Mind for Marketing has published 10 episodes since January 2026, covering topics in Business, Entrepreneurship.
A Mind for Marketing is currently highly active with new episodes weekly. Average episode length is 30m.
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