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S1E40 A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40)
Why is it important to establish a brand, rather than just solely focusing on aesthetically pleasing packaging?Why do I need a brand? This is something we get asked a lot, especially from Startups…
S1E39 A Slice Of... The importance of creating a robust pack architecture (No. 39)
The importance of creating a robust pack architecture in branding & packaging designGetting your hierarchy right on pack can be the difference between standing out or disappearing on…
S1E38 A Slice Of... The importance of colour choice for packaging design (No. 38)
The importance of colour choice in branding & packaging designColour is one of the most important elements of packaging design. Research shows that 52% of consumers first notice the colour on…
S1E37 A Slice Of... When should I change or update my branding & packaging design? (No. 37)
When should I change or update my branding & packaging design?Most brand owners have been there and asked themselves this question. It’s really easy to get complacent and refuse the need for a…
S1E36 A Slice Of... Why You Shouldn't Ask Your Agency To Free Pitch (No. 36)
Why brands should never ask their packaging design agency to pitch for free.If you ask a design agency to pitch creative ideas for free, are you approaching the project in the right way and are you…
S1E35 A Slice Of... Why Consumer Brands Should Consider Sonic Branding (No. 35)
Why Consumer Brands Should Consider Sonic Branding.What Does Your Brand Sound Like?In an era of visual overload and shrinking attention spans, brands are constantly searching for new ways to cut…
S1E34 A Slice Of... Why Brand Guidelines Are Important For Packaging (No. 34)
The importance of creating robust brand guidelines in packaging design.In order to be consistent, a brand needs to have a precise set of rules in place that dictate how it should be realised in any…
S1E33 A Slice Of... Why AI Can't Replace The Design Agency (No. 33)
How AI can't replace the role of the packaging design agency.This morning, on LinkedIn, I came across a post that genuinely made me pause.It was from a reputable marketer, someone with significant…
S1E32 A Slice Of... How To Be The Only (No. 32)
How to not just be the best, but be the only brand for consumers.Branding, is all about storytelling. It’s how you make an emotional connection with your consumer. Great stories, resonate and provide…
S1E31 A Slice Of... How To Brief Your Design Agency (No. 31)
How to brief your packaging design agency to get the best results. We’ve all heard the stories of agencies and designers being briefed on the back of a fag packet or post-it notes. Briefings take…
S1E30 A Slice Of... The Role Of The Design Agency Is Changing (No. 30)
The role of the branding & packaging design agency is changing & agencies need to adapt. This episode is an offshoot to the normal podcast. Instead of critiquing specific brands we going to…
S1E29 A Slice Of... How To Choose The Right Packaging Design Agency (No. 29)
This episode is an offshoot to the normal podcast. Instead of critiquing specific brands we going to look at more general advice for brand owners looking to make their brands stand out. I plan to do…
S1E28 A Slice Of... Amazon Savers Packaging Design (No. 28)
Branding & packaging design for Amazon Savers & the need for private label products to have personality. In today’s podcast, we delve into one of the most competitive spaces in retail –…
S1E27 A Slice Of... Radox Shower Gel Packaging Design (No. 27)
Branding & packaging design for Radox Shower Gel & the need for packs to look good in the home environment. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the…
S1E26 A Slice Of... Danone GetPRO Packaging Design (No. 26)
Branding & packaging design for Danone GetPRO & the issues of borrowing assets from other brands. Today we'll be discussing the importance of creating unique brand assets and the potential…
S1E25 A Slice Of... Yakult Packaging Design (No. 25)
Branding & packaging design for Yakult & the benefits of using core assets consistently. There are lots of brands that consumers associate with a recognisable delivery format. The Coca-Cola…
S1E24 A Slice Of... Coca Cola Lemon Packaging Design (No. 24)
Branding & packaging design for Coca Cola Lemon & managing pack architecture with FMCG brands. If your brand makes up a large chunk of Warren Buffett portfolio, chances are you’re doing…
S1E23 A Slice Of... Tate & Lyle Golden Syrup Packaging Design (No. 23)
Branding & packaging design for Tate & Lyle Golden Syrup and managing heritage with FMCG brands. Every month, there is a rebrand posted on LinkedIn, that creates quite a lot of furore. This…
S1E22 A Slice Of... Tiffany Packaging Design (No. 22)
Branding & packaging design for Tiffany & the importance of colour for FMCG brands. The right use of colour in packaging can instantly guide consumers to a brand and convey key product…
S1E16 A Slice Of... GU Plant-Based Desserts Packaging Design (No. 16)
Branding and packaging design for plant-based desserts and the issues faced by FMCG brands extending into new sectors. The world of plant-based foods has taken a bit of a pounding over the last…
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A Slice Of - Packaging Design has published 41 episodes since March 2023, covering topics in Business, Marketing.
A Slice Of - Packaging Design is currently highly active with new episodes monthly. Average episode length is 6m.
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