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Recent Episodes
Finding Your Niche And Staying Authentic In A Crowded Market
In this episode of Abandoned Cart, Adam sits down with Tilly Cresswell, Marketing Manager at Complete, to unpack what it really means to find your niche and stick with it in today’s overcrowded…
The difference between starting a brand vs. scaling an established one
In this episode of Abandoned Cart, Adam sits down with Aithne Synnot, founder of Empreva Lingerie and Head of E-commerce at Josh Wood Colour, to explore the realities of building a brand from scratch…
When the High Street Is Dying, Why Is This Brand Opening a Showroom?
In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first e-commerce…
From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart
In this episode of Abandoned Cart, Adam sits down with Neil Sumner, retail consultant and founder of Sumner For Hire, to explore why content is still king and why many brands are getting it…
How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.
In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports look, feel, and…
From 0 to £5m in 9 Months: Joe Munns on Baked In and Early TikTok Shop Growth
In this episode of Abandoned Cart, Adam sits down with Joe Munns, an experienced FMCG leader, entrepreneur and brand builder, and the founder of home baking business, Baked In.Joe shares the full…
Thriving in a market that fell out of love with natural beauty with Nini Organics
In this episode of Abandoned Cart, Adam sits down with Alex, co-founder and CEO of Nini Organics, the artisan skincare brand built on passion, authenticity and a mission to reformulate the beauty…
Why Do Most Businesses Struggle with Marketing Analytics?
In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce. We discuss the…
How to create highly converting videos for your eCommerce brand
In this episode, we are joined by Stokely Howard, a performance creative expert. Stokely shares insights from his journey, influenced by his granddad's advice about the brevity of life, which fuels…
The Evolution of e-commerce Search
In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce…
Personalised User Experiences in eCommerce
In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce…
5 Keys To Profitable Growth
In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your…
How Design Can Make or Break Your Marketing and Sales Strategy
In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business…
Measurement - Which Click Wins?
In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early…
How We Drove Our Client's Strongest Sales Week Ever Using PR
In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business…
Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls
In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of…
How Design Can Make or Break Your Marketing and Sales Strategy
In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business…
Taking the fear out of setting up a product business without having to outsource
In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business…
How do I scale my eCommerce operations?
In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd.We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently.…
The power of hosting in-person events to connect with your customers
In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer…
Frequently Asked Questions
Abandoned Cart has published 46 episodes since August 2023, covering topics in Business, Education.
Abandoned Cart is currently highly active with new episodes monthly. Average episode length is 27m.
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