ABX & Cocktails
Kfir Pravda, Or Moshkovitz
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About This Podcast
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Recent Episodes
E27 - Is revenue marketing dead? [Jon Miller]
In this special episode, we explore the evolution of B2B marketing with industry expert Jon Miller.We discuss the transition from traditional MQLs to ABX, the challenges of the current marketing…
E26 - The Future of Agency Pricing & AI
On episode 26 of ABX & Cocktails, Kfir speaks with Tracy Shirtcliff, CEO of Scope Better, about the changing landscape of pricing in professional services, the impact of AI, and the future of…
E25 - How Storytelling, AI, and Collaboration Transform Marketing
In this conversation, Or Moshkovitz, Kfir Pravda, and Elad Ben David, Head of Creative at Wix, discuss the importance of creativity in marketing, the impact of AI on creative processes, and the need…
E24 - Signal-Based Selling Secrets: Transforming Go-to-Market Strategies
In this episode of ABX and Cocktails, Kevin White, Head of Marketing at Common Room, discusses the evolution of signal-based selling and how it differentiates from traditional intent-based platforms.…
E23 - GenAI in Marketing and Business
In this episode, Kfir Pravda and Ben Rotenberg dive focus on how AI, particularly Generative AI (GenAI), is reshaping business models and marketing strategies. They explore navigating niche markets,…
E22 - Building B2B Marketing Success: Wolt's Evolution, Team Building, and Strategic Growth
In our latest episode, Kfir Pravda and Or Moshkovitz talk with Yuval Bramson, Global Head of B2B Marketing at Wolt, about his insights about his journey in building a B2B marketing strategy at the…
E21 - A new era of using AI on LinkedIn - The GTM play
Dmitry Bergelson and Oleg Sobolev, co-founders of Extrovert, discuss on “ABX & Cocktails” the importance of relationship building in sales and how their tool helps sales teams maintain…
E20 - Avishai Sharon - CEO and Co-Founder at Trendemon
In “ABX & Cocktails” 20th episode, we meet up with Avishai Sharon, CEO and co-founder of Trendemon, as we discuss the challenges and opportunities of modern B2B marketing. Avishai shares with…
E19 - Daniel Zacks - Senior Manager Revenue & Marketing Operations at Panorays
In episode 19 of “ABX & Cocktails”, Kfir and Or speak with Daniel Zacks to talk about the challenges and considerations of evaluating and consolidating tech stacks in marketing and revenue…
E18 - Alexis Martial - Co-Founder at SaaScale and Clay Partner and Expert
In this conversation, Kfir and Or chat with Alexis Martial from SaaScale. Alexis discusses the use of AI in sales and marketing, and explores how AI can be leveraged to scale sales processes and…
E17 - Robin Izsak-Tseng - VP at G2 - Leveraging G2 Data for Strategic Enterprise Sales
Listen in to G2’s VP of Revenue Marketing, Robin Izsak-Tseng, where she explores why and how to use second party data to increase revenue efficiency when selling to enterprises.She also discusses…
E16 - Adir Ron - CMO at Duve
Episode 16 of “ABM & Cocktails” connects with Adir Ron, CMO of Duve, a guest experience platform for the hospitality industry, from small vacation rentals to targeting larger hotels and chains.…
E15 - Shiri Katalan - Head of Growth at GlobalDots
In this ABX & Cocktails episode, Shiri Katalan, Head of Growth at GlobalDots, shares her unconventional and creative marketing strategies.During our conversation, we touch upon:The importance of…
E14 - [Gifting Series] Gifting Summary with Kfir & Or
“ABX & Cocktails” revisits the topic of gifting, our third episode in the series. The podcast explores the power of gifting as a marketing and sales strategy, and the importance of…
E13 - How to Master Intent ABM Meetup
Listen in to our in-person Intent Meetup:Or Moshkovitz - Appsflyer:Or emphasizes understanding individual motivations beyond demographics and introduces the concept of intent signals, such as online…
E12 - Sumner Vanderhoof - CEO of Propensity
In our new episode, Sumner Vanderhoof, CEO of Propensity, discusses their account-based marketing (ABM) platform and how it caters to smaller growth teams. In our discussion, we touch upon:How…
E11 - Jonathan Raveh - Founder of GRAND
Jonathan Raveh, Founder of GRAND, a thought Leadership agency that builds and boosts professional brands for founders, executives, and employees, at the service of their organization.We discussed the…
E10 - Yuval I. Tessler - Team Leader, Marketing Paid Acquisition, Sysaid
In our recent podcast, Yuval Tesler from SysAid, discusses the AI capabilities enhancing service desk operations and potentially reducing support staff. He also shares insights on his role in…
E9 - Roi Kaufman - VP Growth at Kaltura
In our new episode , Roi Kaufman from Kaltura, discusses the implementation of Account-Based Experience in a diverse market and emphasizes the importance of alignment between marketing and sales in…
E8 - [Gifting Series] Alex Olley - Co-founder of Reachdesk
In our second gifting session we met Alex, co-founder of Reachdesk and learned about the power of gifting and personalization in B2B marketing and sales. Alex shares the story behind the company and…
Frequently Asked Questions
ABX & Cocktails has published 27 episodes since July 2023, covering topics in Business, Entrepreneurship.
ABX & Cocktails is currently dormant with new episodes monthly. Average episode length is 42m.
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