Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Publishing Details
Contact & Outreach
About This Podcast
Explore Statistics
Recent Episodes
Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton
Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and…
How agentic AI is reinventing brand customer experience, with Adobe's CMO
Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major…
Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer
Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses…
Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein
Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest in women's sports and soccer in particular.…
Using brand partnerships to market to younger audiences with Netflix VP of global marketing
Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He…
How to go from product-first to culture-led marketing, with Samsonite's VP of marketing
For heritage brands trying to stay relevant with younger consumers, Samsonite's playbook offers a useful case study. On this episode, David Oksman, VP of marketing and direct to consumer at…
Creating value marketing that stands out, with Domino's CMO
As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value"…
From impressions to impact: rethinking advertising at scale
The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, Ad Age contributing editor Natalie Zfat sits…
How to maintain loyalty when consumer needs change with Unilever's Axe leader
Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products designed to lighten usage among teen boys through a more…
How David's Bridal applied the power of AI to wedding planning and dress shopping
Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in…
Why Suave is leaning into comedy and social content to drive Gen Z growth
Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content. She also…
Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.
Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW and Mercedes. She describes how the marketing…
Refreshing a heritage brand for the AI era with Consumer Reports CMO
Consumer Reports CMO Khalid El Khatib explains how the independent nonprofit brand's 90-year history of testing products is creating trust amid AI slop and misinformation, reflected in its recent $3…
How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen
Chief Marketing Officer Jessica Jensen is positioning the platform as a "port in the storm" for job seekers navigating a tough market. She discusses how the message is coming to life in a new…
Inside SkyPop's playbook for marketing protein soda to everyday consumers
SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan. He also discusses how the brand, which formerly…
Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic…
How AI is reshaping TV advertising, with MNTN's Mark Douglas
TV advertising is increasingly leaning on AI as a prominent tool. Viewers saw this during the Super Bowl with some brands making entirely AI-generated ads. Mark Douglas, president and CEO of MNTN,…
How brands can revitalize stale marketing, with Columbia Sportswear's Matt Sutton
For the past several years, Columbia Sportswear's marketing was indistinguishable from the rest of the category. It wasn't until August last year that it adopted a much bolder strategy, bringing a…
Inside Gatorade's high-stakes brand reinvention
Gatorade has been a top sports drink for more than six decades, with a spot in Super Bowl history as people bet on the color poured on the winning head coach. Gatorade's Chief Marketing Officer Anuj…
How American brands can win European audiences on TikTok
Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the sports and entertainment agency is doing for…
Frequently Asked Questions
Ad Age Marketer's Brief has published 388 episodes since March 2019, covering topics in Business, Business News.
Ad Age Marketer's Brief is currently highly active with new episodes weekly. Average episode length is 22m.
Sign up on Grep.FM to access contact details for Ad Age Marketer's Brief, including email and social media links.
Similar Podcasts
Big Technology Podcast
Alex Kantrowitz
534 episodes
The McKinsey Podcast
McKinsey & Company
100 episodes
Marketing Trends
Mission
558 episodes
Mixed Signals from Semafor Media
Semafor Podcasts
106 episodes
Inside the Strategy Room
McKinsey & Company
307 episodes
The Jason & Scot Show - E-Commerce And Retail News
Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor
343 episodes