Ad Spend Secrets: eCommerce Marketing Strategies

Luke Smith

English Business Entrepreneurship Marketing

Apple Podcasts Website RSS

Episodes 28

Avg. Duration 9m

Activity Dormant

Since Nov 2024

Latest Episode Jun 2025

Publishing Details

Schedule

Weekly

Format

Episodic

Hosting

rss.buzzsprout.com

About This Podcast

This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.

Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.

Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.

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Recent Episodes

Stop Copying Other Brands' Meta Ads | Your Product e-Commerce Store Needs a Different Strategy

Jun 17, 2025 6m

Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche.In this episode of Ad Spend Secrets, Luke Smith…

Your Facebook CTR Is Wrong (Here's Why)

Jun 05, 2025 7m

Stop burning cash on Facebook ads because you're tracking the wrong metrics.If you're an eCommerce business owner confused by Meta Ads performance, this episode is your essential guide to decoding…

$50 vs $600 CPA (What We Learned from a Meta Ads Audit)

May 30, 2025 9m

I discovered a client was hemorrhaging $1,500 of their $3,000 ad budget on a conversion path that was 12x more expensive than their website. If you're running Meta ads for e-commerce, this Facebook…

UPDATE: Google Performance Max Is Even More Profitable For eCommerce Stores (With THESE New Changes)

May 08, 2025 9m

If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news!Google has just rolled out two game-changing updates that transform how…

Five Hidden Ad Spend Killers Eating Your eCommerce Profits

May 05, 2025 13m

Scaling Google ads and scaling Meta ads profitably for your eCommerce store means avoiding these 5 deadly advertising mistakes…In this episode of Ad Spend Secrets, Luke Smith reveals five crucial…

From Zero to $15,000/month in just 60 Days (Kids Apparel Brand)

Apr 23, 2025 15m

We took a kids apparel brand from zero to a consistent 5x ROAS. - and I’m sharing the exact numbers and strategies. This Los Angeles-based kids apparel brand grew through my 60-day Growth Finder…

IMPLEMENT NOW: New Performance Max Update Improves New Customer Targeting

Apr 17, 2025 10m

Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones. And this blind spot could be killing your growth (thanks, Google).In this…

URGENT: Meta's Interest Targeting OFFICIALLY DEAD - What Smart Advertisers Are Doing Instead

Apr 11, 2025 10m

The Facebook advertising apocalypse has arrived! Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to…

NEW Klaviyo “OneClick” Feature Gets 20% More Email Opens (Takes Less than 5 minutes)

Apr 03, 2025 5m

Buried in your Klaviyo dashboard is a revenue-generating button that requires zero additional content creation - yet delivers up to 20% more email opens to your campaigns.Tune in today to see…

E-Commerce Profit Calculator (For Shopify Brands Running Google & Meta Ads)

Mar 28, 2025 13m

Your average order value might be increasing while your actual profits are silently disappearing - a paradox that's bankrupting e-commerce stores every day.In this episode of Ad Spend Secrets, Luke…

Stop WASTING Your Meta Ad Budget on This Common Learning Phase Mistake

Mar 19, 2025 4m

Is your Meta ad budget being wasted in the dreaded "learning phase"? You might be sabotaging your ROI without even realising it.In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply…

4 Hidden Google Ads Columns That Can Transform eCommerce Profits

Mar 12, 2025 7m

The difference between profitable and failing ecommerce Google Ads campaigns often comes down to four critical columns most marketers and Shopify store owners never check.In this episode of Ad Spend…

This Profitable Klaviyo “Segmenting” Tactic Is So EASY It Feels ILLEGAL (Instant Profit Boost)

Mar 06, 2025 5m

What if you could increase your Shopify store's email revenue whilst - cutting your Klaviyo subscription costs at the same time? There’s one “segment strategy” that makes it possible.In this episode…

Never Waste Ad Budget Again - The Core Platform Strategy That Works For Ecom Stores

Feb 25, 2025 7m

Facebook, TikTok, Google, Pinterest, or some other “must-try” platform… where should you be advertising your ecomm store?If you’re feeling overwhelmed by too many ad platform choices - In this…

Why LESS Emails = MORE SALES In Klaviyo (2025 Ecomm Email Marketing Secret)

Feb 18, 2025 13m

Sending fewer emails from your ecomm store could actually make you more money.If you use email marketing software in your e-commerce/ Shopify store, like Klaviyo, then tuning into this episode of…

New vs Existing Meta Audiences | FB Ads Audience Segment Breakdowns

Feb 11, 2025 8m

If you run an ecommerce or Shopify store and you’re using Facebook ads - you might not actually be getting “new customers”. Instead, you could just be reaching the same people over and over again.In…

This Simple Facebook Ads Tweak Dropped Our Cost/Purchase by 90%

Feb 04, 2025 6m

Are your Facebook ads costing too much? Discover how one ecommerce brand slashed their cost per acquisition from $130 to just $13 - using the exact same ad creatives for their Shopify store.In this…

Google Lens: The Profitable eCommerce Shopping Secret Nobody's Talking About

Jan 29, 2025 11m

Are your e-commerce products invisible to Google's visual search? You might be missing out on a massive opportunity to reach customers who are actively searching for items just like yours.In this…

URGENT Meta Advertising Update For Health & Wellness Brands

Jan 22, 2025 9m

If you’re running health, wellness, or medical ads on Facebook or Instagram - Meta's new restrictive policy could impact your campaigns. This even extends to financial & political ads…

Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners

Jan 14, 2025 8m

Think paying for your Shopify store brand name in Google Ads is burning money? Think again.Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your…

Frequently Asked Questions

How many episodes does Ad Spend Secrets: eCommerce Marketing Strategies have?

Ad Spend Secrets: eCommerce Marketing Strategies has published 28 episodes since November 2024, covering topics in Business, Entrepreneurship.

Is Ad Spend Secrets: eCommerce Marketing Strategies still active?

Ad Spend Secrets: eCommerce Marketing Strategies is currently dormant with new episodes weekly. Average episode length is 9m.