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About This Podcast
AdSpace by The Agency is a weekly podcast hosted by Gen Z advertising experts Elise Heidrick and Jackson Engle. Each episode, we break down the most buzzworthy campaigns, social trends, and advertising news through a fresh, youthful lens. Our sharp analysis, authentic debates and audience research provide insight into how Gen Z reacts to the creative strategies shaping the advertising industry today.
This student-produced podcast is opinions and commentary and does not reflect the views of any organization. The views expressed by guests are their own and do not necessarily reflect the opinions of the hosts or the podcast. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.
© The Agency 2025 All Rights Reserved
You may not reproduce, distribute or modify this Podcast without written permission.
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Recent Episodes
S1E12 The AdSpace Season 1 Finale with Adidas, Canva, and Liquid Death
Elise and Jackson are signing off as the hosts of AdSpace as they graduate from the University of Kansas this weekend. To close things out, we saved some of the best campaigns for last. From an…
Claire's Brand Comeback Means Leaving Gen Z Behind
This week, Jackson and Elise break down campaigns from Claire's and Skittles that appeal to all five of the senses. They’re also gearing up for the World Cup with Modelo’s latest spot, which…
Pinterest Goes Offline, On’s Cultural Shift & the Future of the WNBA
Fresh off their District 9 National Student Advertising Competition win, Elise and Jackson are back from hiatus with standout campaigns you won’t want to miss. First, Pinterest takes a bold,…
S1E9 The Burger Wars: Why the Viral McDonald's Taste Test Was a Miss for Gen Z
In this week's episode, Elise and Jackson break down brands that just get it when it comes to Gen Z: NPR’s “For Your Right to Be Curious” campaign, Heineken’s “The Pub That Refused to Die,” and how…
S1E8 Gen Z Doesn't Want Ads, They Want Art
For our very first audio/video episode, Elise and Jackson dive into ads that feel like cinema. From Adidas’ “Superstar” campaign to Saucony’s “The Runners” film and H&M’s ode to New York style,…
S1E7 From Roblox to Reddit, Brands are Using Unique Channels to Reach Gen Z
This week, Elise and Jackson discuss the unique channels brands are using to break through the noise and reach Gen Z both online and out of home. From the world's first digital thrift store on…
S1E6 Gen Z Was Single This Valentine's Day - Brands Noticed
Jackson and Elise may be happily taken, but brands weren’t courting Gen Z couples this Valentine’s Day. Instead, they targeted singles with playful campaigns like “Bad Boyfriend Boot Camp,”…
S1E5 AdSpace's Top 12 Super Bowl Ads Targeted at Gen Z
For a very special Super Bowl episode, Elise and Jackson rank the top 12, Big Game ads aimed at Gen Z . From Claude's jab at Open AI, to the "Kardashian Kurse," they break down why certain ads were a…
S1E4 JCPenney's Ex-Change, the Kardashian Curse & Bad Bunny's Unshakeable Brand
From breakup diamonds and Olympic tear‑jerkers to cursed betting streaks and a global Bad Bunny dance party, this episode of AdSpace dives into the boldest new campaigns trying to win Gen Z’s…
S1E3 Going Analog and Authentic Storytelling that Wins Over Gen Z
AdSpace is back from winter break, and Elise and Jackson are kicking off the new year with a stacked lineup of campaigns, headlines, and a battle of mocktails! In the Ad Update, they break down…
S1E2 The Holiday AdSpace
This week on AdSpace, Elise and Jackson unwrap the most talked-about campaigns of the holiday season; from Kyle MacLachlan as Nordstrom’s “Gifting Expert” to Coca-Cola’s eyebrow-raising AI holiday…
S1E1 Marty Supreme, Martha Stewart and FLRT
In our very first episode of Ad Space, Elise and Jackson break down the week’s biggest advertising moments; from the backlash to Monster Energy’s new FLRT drink and American Eagle’s unexpected Martha…
Frequently Asked Questions
AdSpace by The Agency has published 12 episodes since December 2025, covering topics in Business, Marketing.
AdSpace by The Agency is currently highly active with new episodes every 2 weeks. Average episode length is 28m.
Sign up on Grep.FM to access contact details for AdSpace by The Agency, including email and social media links.
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