AdTalk by AdClass
AdClass
Publishing Details
About This Podcast
AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss, and analyze all things advertising.
Through focusing on current events, topical chat, concept analysis, and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
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Recent Episodes
AI Clones, Direct Response & the Future of Ads (with Tobias Allen)
Ex-Acquisition.com Director Tobias Allen on AI, Branding & Direct ResponseIn this episode, Tobias Allen joins Dakota Hermes to talk about how AI is reshaping marketing, what brand really means in…
This 5-Step Ads Framework Will Fix Your ROAS (Based on $150M in Spend)
Most ad accounts don’t stall out of nowhere (unless you literally only launched a set-and-forget way back in 2020). You need to know where to look and how to fix an underperforming account before it…
What’s Working In Paid Advertising RIGHT NOW
The world of advertising moves fast. What worked last week might flop today. In this “state of the union” episode, Caleb, Dakota, and Matthew break down what’s actually working right now in paid…
Vibe Marketing Has Changed Advertising Forever!
You've probably heard of vibe marketing, but what exactly is it? Sometimes the best marketing isn’t about hard selling at all, it’s about creating a vibe people want to be part of. In a world…
How We Took a Client from Zero Paid Closes to 28X Return in 2025
When a client comes to you after spending $340K on ads with zero sales attributed, where do you even start? In this episode, Caleb and Matthew break down the exact steps they took to turn a…
Pattern Interrupts, AI Slop, and the Return of Realness in Ads
Is the era of overly polished, AI-generated ads finally dying? In this episode, Caleb and Matthew sit down with performance strategist Elly Charland to break down what’s actually working in ad…
How To Turn Remote Work Culture Into Results
Building a strong company culture without a physical office might sound challenging historically speaking, but it’s been one of the most central reasons for growing our fully remote team to a point…
Is 2025 the Year of the Low-Ticket Offer?
In 2025, high-ticket sales aren’t as simple as they used to be. With rising ad costs and a growing trust recession, buyers are more skeptical than ever. So how do you keep high-ticket conversions…
AI-Proof Your Job (By Using AI)
Don't call it a comeback! Caleb, Dakota, and Matthew return to catch up on how the marketing landscape looks in the wake of the continued rise of AI.AI has been a hot topic globally in almost every…
Unlock Data Accuracy - How Conversions API is Changing Meta Ads
Wondering how to optimize your Meta ads in today’s privacy-first world? Dakota and Matthew break down the Conversions API (CAPI) and explain how it can drastically improve your ad performance by…
An AdClass Success Story (with Jon Chintanaroad)
Call cost cut in half WHILE call quality increased? In the high-ticket world, having a marketing team behind your back that works hard to deliver strong results means everything. But that's not all…
How Election Years Impact Digital Marketing
Remember the 2016 and 2020 elections? Other than the political ramifications, there were huge shifts in the online marketing world too. As a result, election years have become minefields to navigate…
The PERFECT Ad Funnel for High Ticket Offers in 2024 is…
We know high-ticket sales and paid media inside out, so if you're in this area of digital marketing and struggling to get highly qualified leads, this is for you!Dakota and Matthew discuss the best…
Maximizing Sales in 2024 (with Austin Medlin)
What would a huge boost in sales output look like for you this year? Today's guest, CloseSales.com founder Austin Medlin, explores the factors that are constantly in play when working out how to turn…
Taylor Swift & Travis Kelce: Marketing Campaign of the Year
Before you swipe away, no this isn't TMZ. However, the culture-dominating relationship between Taylor Swift and Travis Kelce is having a widespread impact on the marketing world.Call it what you want…
Attitude Is Everything (with Weston Hudspeth)
What does success look like to you? And what would it take to achieve it? Today's guest knows a lot about what it means to work hard for what he wants, but also what it takes to succeed not only in…
Snapchat - The Defining App of 2023?
Out of nowhere, Snapchat announced itself as the fastest-growing social media platform of 2023 so far, outperforming the likes of TikTok, Instagram and, yes, Threads. Did we secretly time-travel back…
90K Monthly Revenue in Under a Year (with Dr. Matt Shiver)
What would you do if your monthly revenue grew from $6k to over $90k in less than a year? That's exactly what happened to AdClass student Dr. Matt Shiver, who launched his coaching offer into the…
Five Ads That Changed The World
Sometimes in life, you just have to tip your hat to the greats...Dakota and Caleb consider what is at the core of some of the greatest and most expensive ad campaigns of all time, the legacy they…
Twitter Rebrands to X, Threads Decline, and the Rise of Girl Dinner
One normal day of marketing. All we ask. Will never happen.The human riddle-wrapped-in-a-mystery-inside-an-enigma that is Elon Musk decided to let the bluebird fly the cage by rebranding Twitter to X…
Frequently Asked Questions
AdTalk by AdClass has published 31 episodes since February 2023, covering topics in Business, Careers.
AdTalk by AdClass is currently sporadic with new episodes monthly. Average episode length is 40m.
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