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S1E55 Natural Born Clickers
Adam and Gareth break down the mind-bending "Data Gravity Theory of Adtech" introduced by industry gadfly Tom Truscari. Using a literal physics equation, they litigate whether consolidating data sets…
S1E54 Let's Get Encyclical
Adam and Gareth dive into a philosophical and wide-ranging episode centered around the Pope's new encyclical on Artificial Intelligence. They unpack the Vatican's fears regarding humans becoming mere…
S1E53 Because of the Implication
Adam (broadcasting from a hotel in Tampa) and Gareth tackle a massive week in AdTech, leading with Publicis's shocking acquisition of LiveRamp. They unpack why LiveRamp's true value isn't just its…
S1E52 I'll Take Any Test You're Willing To Take
Adam and Gareth reunite to unpack an explosive Q2 in ad tech, kicking things off with the "triple hockey stick" growth driving Meta’s 33% revenue surge. The guys discuss how Meta’s ruthless AI shift…
S1E51 The Grand Bargain (ft. Matt Sattel, OpenX)
Adam and Gareth return to the virtual studio to debate the definition of Supply Path Optimization (SPO) and why the sell-side and buy-side can never seem to agree on what it actually means. They are…
S1E50 Claude the Gaude (ft. Adam Markey)
It's an all-Adam episode this week! With Gareth out, Adam Heimlich is joined by stealth startup founder and product leader Adam Markey to discuss the reality of building an ad tech company from…
S1E49 Triple Hockey Stick
Adam and Gareth dive into a chaotic start to Q2 in ad tech, leading off with Meta's jaw-dropping "triple hockey stick" growth in revenue per employee. They discuss how Meta’s ruthless AI…
S1E48 Dynamic Bulldinky
Adam and Gareth reunite in the virtual studio after a week apart, and they have a lot of philosophical ground to cover. Gareth shares a bizarre realization about startup growth—comparing a mature…
S1E47 The GAMpire Strikes Back
With Adam out this week, Gareth flies solo to drop four massive predictions about the next five years of ad tech. Spoiler alert: The current system is unsustainable.Gareth argues that the traditional…
S1E46 Hunting a White Whale
Adam and Gareth are joined in the virtual studio by Laura Manning, SVP of Data and Measurement at SINT. They break down the fundamentals of Brand Lift 101, explaining how SINT acts as the…
S1E45 Gold in a Mine
Gareth powers through a blown-out back to join Adam for a loaded episode exploring the true value of data and the hidden mechanics of media buying. They kick things off by breaking down Gamera's new…
S1E44 We Think Ads Are Starting To Work Better
Adam and Gareth log in to the virtual studio to unpack a week of industry backstabbing, gossip, and the true meaning of "transparency." While the industry argues over who is to blame for the lack of…
S1E43 User IDs and the Powers That Be
Adam and Gareth return from the spring conference circuit (RampUp and Beeler Basecamp) feeling reflective. Adam unpacks the repressed trauma of the startup grind, while Gareth shares a brutal story…
S1E42 Crime Don't Climb
Adam and Gareth return from their respective conferences (RampUp and Beeler Basecamp) to unpack a massive news week in the ad tech world. The duo dives straight into the "knife fight" of sell-side…
S1E41 The Juice is Dripping
It’s earnings season in AdTech, and the juice is definitely dripping! Adam and Gareth tackle a jam-packed news cycle, starting with the mess that is Supply Path Optimization (SPO) and why the…
S1E40 Coverage of the Carnage
Adam and Gareth are back to sort through the noise in an episode packed wall-to-wall with industry drama. From the Pentagon to the Cayman Islands, it’s a pure news day on AdTech AdTalk, and the theme…
S1E39 Instead of Or, It's And
Gareth is in "manic sales mode" as Gamera and Chalice both celebrate investments from The Trade Desk’s venture arm (TD7). The duo breaks down why the future of ad tech isn't about blocking…
S1E38 Container Explainer
In this special episode, Adam and Gareth present a deep dive into the industry's most complex new standard: The IAB Tech Lab’s Agentic Realtime Framework (ARTF).The duo uses three distinct metaphors…
S1E37 Ask an Expert (ft. Tylynn Pettrey, Chalice AI)
Gareth is out, and the "most interesting person on the planet" is in. Adam is joined by Chalice AI’s SVP of Data Science, Tylynn Pettrey, for a high-speed masterclass on the history of predictive…
S1E36 Cynicsthesia (ft. Mike McNeeley, Index Exchange)
Things are getting spicy on AdTech AdTalk. Adam (Buy Side) and Gareth (Sell Side) are joined by the industry’s unofficial oracle, Mike McNeeley (SVP of Product, Index Exchange), to tackle the erosion…
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AdTech AdTalk has published 54 episodes since April 2025, covering topics in Technology.
AdTech AdTalk is currently highly active with new episodes weekly. Average episode length is 1h 1m.
