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#31 | Attention Drives Intention
ATTENTION drives Intention.Think about the last time you walked through a store. Hundreds, maybe thousands, of products sat on shelves within arm’s reach. You walked past most of them without even…
S1E31 #31 | Outcomes & AI
In this episode of AdTech AI Files, we unpack the hottest topics from the past few months and explain why they all point to the same conclusion: outcomes matter more than ever, and most AI failures…
#30 | Viant’s Q1 2025 Earnings Recap
Based solely on Viant’s Q1 2025 earnings transcript.Revenue YoY: 32%CxT: 25%
S1E29 #29 | Rethinking CTV Measurement for the Streaming Age
𝗟𝗶𝘃𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗶𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴’𝘀 𝗡𝗲𝘅𝘁 𝗕𝗶𝗴 𝗔𝗿𝗲𝗻𝗮 | Jon…
S1E29 #28 | The Man, The Myth, The Legend
Pod dedicated to the one and only, Mikhail BerylantPeople, Process, and ToolsFor any company to be successful, it takes these three things. Rarely is there a person that embodies all 3, Mikhail…
S1E27 #27 | Conversion Rate Benchmarks
“What’s a Good Conversion Rate?” 🤔 The Benchmark MythFor as long as I can remember, marketers have asked me:“What’s a good conversion rate for my campaign?”And here’s the honest answer… it…
S1E26 #26 | Foot Traffic 101
The Who, What, and How foot traffic measurement works.
S1E25 #25 | Google or Bust
Will Google’s Ad Empire Be Broken Up?When I first started in programmatic, 2nd price auctions ensured advertisers paid a fair market rate. You could bid confidently knowing you’d only pay a cent more…
S1E24 #24 | Lift Off: The Truth About Ad Impact
The Illusion of High Lift: Why Longer Lookback Windows Matter in Incrementality TestingMarketers love seeing high lift in incrementality studies, it feels like proof that campaigns are driving real…
S1E23 #23 | Relative vs Incremental Lift | Pizza Talk
Relative vs. Incremental Lift: How you can Leverage Both Let’s say you own a pizza shop, and you’re running an ad campaign to get more people ordering your delicious pies. You set up a…
S1E22 #22 | Math from an 8 Year Old
Pod cast produced from my 8 year old son to kids of all ages. Enjoy!
S1E21 #21 | SHOUT OUT: Amanda
In honor of International Women's Day, I wanted to recognize 2 women that have had a profound impact on my life. One of them personal, another professional.My mom, a lifelong nurse, specializing in…
S1E20 #20 | MMP: Use it or Lose it
Use it or Lose it: a Mobile Measurement Partner ofcourseMobile in-app environments convert 3x more often than mobile web. Think about how often you buy Starbucks coffee through the app vs. opening…
S1E19 #19 | Privacy vs. Blocking: The Real Story Behind Consumer Choice
Privacy vs. Blocking: The Real Story Behind Consumer ChoiceThere’s a big difference between consumers opting out of tracking (which would be every consumers right) and Big Tech outright blocking…
S1E18 #18 | What the Freq? Linear vs. Connected TV
Linear TV vs. Connected TV: The Frequency Problem Marketers Can’t IgnoreAfter running Linear TV vs. Digital measurement studies for the past decade, one pattern remains consistent:Dolllar for dollar,…
S1E17 #17 | Death of the 3rd Party Pixel
The Death of Third-Party Pixels: Why First-Party Data is the FutureIf you launched your own website tomorrow, you’d own everything: your customer relationships, purchase history, and insights. That’s…
S1E16 #16 | Goodbye DCM
Why Cookie-Based Measurement Sucks in 2025 Remember when cookies were amazing? Back in the ‘90s and early 2000s, they revolutionized online tracking. But today, they only capture 9% of online…
S1E15 #15 | Are Independent DSPs Obsolete? The Industry Weighs In
Based solely on Danilo Tauro (PhD) linked in post on 3/5/25 and the 110 commenters summariez using only AI.Article for reference: linkedin.com/feed/update/urn:li:activity:7303063345098620928/
S1E14 #14 | Why Lookback Windows Matter
Why Incremental Lift Shrinks Over Time: The Lookback Window Effect ⏳📉When clients ask "I thought lift would be higher/lower, my 1st question back is what lookback window are you using?"One of the…
S1E13 #13 | Contribution: The Future in AdTech Measurement, Today
Mark My Words: Contribution Will Be the Future of AdTech MeasurementWe’re wrapping up our beta offering, and the feedback has been phenomenal. It just makes sense.Take a look at the chart below—see…
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AdTech AI Files has published 32 episodes since February 2025, covering topics in Business, Marketing.
AdTech AI Files is currently dormant with new episodes every few days. Average episode length is 5m.
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