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Recent Episodes
S8E5 Turning Customer Data Into Emotional Connection (with Nick Riebel)
In this episode of Adtech Unfiltered, Nick Riebel, former VP of Digital Marketing at Eos Fitness, joins host Noor Naseer to unpack what it really takes to connect with today's audiences. He explores…
S8E4 How Savvy Marketers Evaluate Adtech (with Clare Liston)
In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners. From avoiding…
S8E3 Winning the Modern Agency Pitch (with Malorie Benjamin)
In this episode of Adtech Unfiltered, Malorie Benjamin, Chief Transformation Officer at Dixon Schwabl + Company, joins host Noor Naseer to unpack how the agency pitch process is evolving. She shares…
S8E2 The Attribution Reset (with Yousef Kattan)
Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the…
S8E1 How Agencies Deliver Innovation (with Savannah Westbrock)
Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions…
S7E22 Target Effectively in the Privacy-First Era (with Liz Emery)
Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She…
S7E21 Advertising with a Conscience (with Chad Hickey)
What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible…
S7E20 The Age of the Savvy Media Buyer (with Darrick Li)
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of…
S7E19 Finding Smarter CTV Audiences (with Peter Crofut)
In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched ad…
S7E18 The Untapped Power of Curation (with Filippo Gramigna)
Curation isn't just a buzzword—it's become a foundational piece of programmatic strategy. In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation…
S7E17 Building Better Online Communities for Users—and Advertisers (with Jim Daily)
How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host…
S7E16 How AI Is Transforming Creative Effectiveness (with Ian Forrester)
In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today's high-volume ad…
S7E15 Simplifying the Programmatic Supply Chain (with Greg Sherrill)
Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization…
S7E14 Recalibrating Identity (with Ali Mack)
In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations…
S7E13 Where Music, Culture and Advertising Meet (with Rob Christensen)
What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins…
S7E11 Becoming an AdTech God (with Ari Paparo)
While Ari Paparo may not be the AdTechGod, he's undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of…
S7E11 How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)
In this episode, Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how one of the NFL's most iconic franchises approaches marketing in a time of rapid innovation. From…
S7E10 Fixing Measurement (with Tameka Kee)
In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unpack the state of media measurement. From CTV…
S7E8 AdTech's Hidden Bottleneck (with Matt Barash)
In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental level. As agencies undergo seismic shifts and battle…
S7E8 Making Ads Less Hateable (with Terry Taouss)
What makes an ad "acceptable"? And who gets to decide? In this episode, Terry Taouss, President of the Acceptable Ads Committee (AAC), joins host Noor Naseer to explore why user experience is at the…
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Adtech Unfiltered has published 69 episodes since March 2019, covering topics in Business, Marketing.
Adtech Unfiltered is currently highly active with new episodes monthly. Average episode length is 32m.
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