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S2E1 Games, Lifetime Value, and the Long-Term Monetization Strategy with Neal Sinno (Arkadium)
Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving…
S1E7 Context Matters: Measuring Ad Success in Gaming Platforms with Eddie Lee (Blitz)
Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should…
S1E6 Supporting Local Journalism Through Better Monetization with Tobias Bennett (Local Media Consortium)
Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply…
S1E5 Testing, Optimization, and Staying Agile with Andrea Marrigan (LoveToKnow Media)
Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She…
S1E4 How Brainly Turned AI Disruption Into Revenue Growth with Langdon Miller (Brainly)
Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional…
S1E3 Monetizing 75+ Properties Through Collaboration with Michael Bellom (Better Collective)
Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM…
S1E2 Building Value-Driven Ad Revenue with Ashley Jones (Redfin)
Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops…
S1E1 Community First, Ads Second with Yuriy Yarovoy (Medal)
Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than…
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AdTech Unwrapped has published 9 episodes since September 2025, covering topics in Business, Management.
AdTech Unwrapped is currently highly active with new episodes every 2 weeks. Average episode length is 34m.
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