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About This Podcast
Discover the magic of marketing with "Advertising in America"! Join hosts Ryan Chute and the Torbay Twins as they unravel the secrets behind iconic ad campaigns, share practical tips, and bring a touch of humor to the world of American advertising. Whether you're a seasoned pro or just starting out, this podcast will entertain, empower, and educate you every step of the way. Tune in and transform your brand into an unforgettable experience!
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Recent Episodes
S1E26 The Quiet Power of Luxury Branding
Let’s get one thing straight: Luxury isn’t about price.It’s about patience. Identity. Emotion. And telling a story so compelling that people justify the purchase to themselves.In Episode 26 of…
S1E25 Ad Fraud Isn’t a Glitch. It’s a Business Model.
Let’s be honest, ad fraud isn’t a glitch in the system. It is the system.In this episode of Advertising in America, Ryan Chute, Mick Torbay, Chris Torbay, Vi Wickam, and Christina Gressianu pull the…
S1E24 Rebranding: When Panic Wears a New Logo
Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy.In Episode 24 of Advertising in America, Ryan Chute, Chris…
S1E23 Marketing Myths That Just Won’t Die And the Truth That Will Save You
Let’s be honest—marketing myths aren’t harmless little white lies. They’re stealthy budget-eaters, reputation-robbers, and strategy-warpers that make good brands do dumb things.In Episode 23 of…
S1E22 How to Ruin a Campaign in 30 Seconds or Less
Let’s be honest—most marketing fails aren’t spectacular explosions. They’re slow, silent assassinations carried out by lazy writing, clueless assumptions, and business owners who think “quality,…
S1E21 AI, The New Yellow Pages
They said AI would change everything. It did—just not the way you think.This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO…
S1E20 Lead Generation vs. Branding: How to Win the Marketing War
Step into the smoke-filled boardrooms of Madison Avenue with Advertising in America. Ryan Chute, Mick Torbay, and Chris Torbay pull no punches as they debate the most expensive myth in marketing: the…
Quiet Quitting & Culture Wars: Does Your Company’s Soul Sell?
Let’s cut the crap—“culture” isn’t a ping-pong table in the breakroom or a laminated mission statement on the wall. Culture is Jerry. And Jerry is why people quit.In this episode of Advertising in…
S1E18 Champagne Taste, Shoestring Budget: TV Ads on the Cheap
What happens when you think your TV commercial says “premium brand,” but everyone watching hears “discount furniture warehouse”?In this no-BS episode, Ryan Chute teams up with Ad Wizards Mick Torbay…
S1E17 Diamonds, Drains, and the Danger of Over-Education
What happens when you think you’re selling diamonds, but your customers are actually buying a moment?In this tell-it-like-it-is episode, Ryan Chute sits down with Ad Wizards Mick Torbay and Chris…
S1E16 Man vs. Machine: Should AI Write Your Ads?
What happens when you pit human copywriters against AI? In this no-holds-barred episode, Ryan Chute referees as ad Wizards Mick Torbay and Chris Torbay duke it out over whether AI is the future of…
S1E15 Help Wanted: Why Your Hiring Ads Suck (And What to Do About It)
Let’s be honest—most recruitment ads couldn’t convince a starving man to eat a sandwich. And it’s no surprise: they’re loaded with buzzwords, clichés, and desperate “competitive salary” nonsense.In…
S1E14 Where Should You Spend Your Ad Dollars?
Let’s get something straight, kid—there’s no such thing as a perfect media channel. If someone tells you otherwise, they’re either trying to sell you ad space or snake oil.In this episode of…
S1E13 What’s in a Name—The Power Behind Brand Identity
What's in a Name? More Than You Think, Kid.Sure, you can succeed with a mediocre name. Orville Redenbacher did. But why fight uphill when a great name can grease the tracks?In this episode of…
S1E12 You’re Not a Professor—So Why Do Your Ads Sound Like a Lecture?
Step aside, Professor— your marketing plan isn’t a TED Talk.In this episode of Advertising in America, we put the kibosh on one of the most persistent myths in business: that your ad should "educate…
S1E11 Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Let’s cut the malarkey—everyone says they want to build a brand, but the minute someone asks, “Can we measure that?” they reach for the nearest spreadsheet like it’s a life preserver. In this episode…
S1E10 Radio Ads Cost How Much?! The Shocking Truth About Advertising On Air
Let’s be honest—everybody loves to gripe about how expensive radio is… until they see what not advertising costs them.In this episode of Advertising in America, we’re throwing shade at sticker shock…
S1E9 The Focus Group Trap: Why the "Smartest" Person in the Room is Ruining Your Marketing
Let’s be honest—if bold ideas were born in boardrooms, every brand would be unforgettable. But they’re not. Because most great ideas get murdered by a well-meaning committee before they ever see…
S1E8 The Question That’s Sabotaging Your Sales Calls (And What to Ask Instead)
Let me tell you what really grinds my gears: businesses still asking, “How did you hear about us?”At first, it seems smart—track the ROI, and see what’s working. But let us be crystal clear: it’s…
S1E7 Think a Jingle is Outdated? Think Again—Here’s Why It’s Your Secret Marketing Weapon!
This week, we’re hitting the high notes—literally. Mick, Chris, and Ryan unpack the toe-tapping world of jingles and why they still matter in modern advertising. Are they brand goldmines or sonic…
Frequently Asked Questions
Advertising in America has published 26 episodes since October 2024, covering topics in Business, Entrepreneurship.
Advertising in America is currently active with new episodes monthly. Average episode length is 35m.
Sign up on Grep.FM to access contact details for Advertising in America, including email and social media links.
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