AEC Marketeer
Keelin Cox
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Recent Episodes
Episode 144: How LinkedIn Actually Works and the Quiet Comeback of Press Releases with Blair Huddy
Blair Huddy has been in B2B marketing and PR for over 15 years, and in this episode we chat about why press releases are having a quiet comeback thanks to AI, how LinkedIn actually works (it's closer…
Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro
Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation…
Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black
In this episode, I chat with Patrick Black, the social media manager behind Baker's Construction Services in Bluff City, Tennessee. Patrick takes us through his journey from working in construction…
Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas
In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that…
Episode 140: On Brand Recap Mini-Series #4 (Season 1 Finale) with Courtney Miller
Join us as we cover the final two episodes of On Brand Season 1!
Episode 139: On Brand Recap Mini-Series #3 with Courtney Miller
On this recap we cover Episodes 5 and 6 of On Brand - enjoy!
Episode 138: On Brand Recap Mini-Series #2 with Courtney Miller
Recap of "On Brand" episodes 3 and 4 - enjoy!
Episode 137: On Brand Recap Mini-Series #1 with Courtney Miller
This is the first of a mini-series Courtney Miller and I are doing to keep things a little more light and fun this Holiday season where we apply lessons from the show to AEC marketing. Enjoy!
Episode 136: Leadership Tidbits and a Little Winter Pivot with Keelin Cox
In this episode, I share key takeaways from a recent leadership course, including career anchors and personality assessments, and how they can shape your approach to work and leadership. Plus, I’m…
Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson
In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and…
Episode 134: Construction SEO with Perryn Olson
Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping…
Episode 133: What AEC Marketers Can Learn From Taylor Swift with Deirdre Booth
Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how…
Episode 132: Podcasting Best Practices with John Tyreman
Are you ready to upgrade your marketing efforts in professional services with a podcast? Maybe you're on the fence? In either case, John Tyreman, founder of Red Cedar Marketing and co-host of the…
Episode 131: Recruiting and Retaining Talent: A Success Story with Skip Bourgeois
Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now. In this…
Episode 130: Tradeshows with Tracy Jenkins
From pre-tradeshow planning to post-event debriefs, Tracy Jenkins shares her proven process and go-to checklist for success. Tune in as we explore best practices, actionable tips, and a step-by-step…
Episode 129: Don't Fill the Swimming Pool with Mindy Gulati
In this episode, Mindy and I discuss how a healthy culture affects a company's bottom line and the impact cultural strategy can have on your firm and community. She provides historical context for…
Episode 128: AEC Marketing Memes
This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their…
Episode 127: SERC Conference Recap with Keelin and AEC Marketing Memes
Myself and the fantastic mind behind the AEC Marketing Memes page, "Mimi", talk about the sessions we went to at SERC and some of our key take-aways. We also touched on the conference as a whole and…
Episode 126: Leveraging the 'In-House Agency' Model for Efficient Growth with Shane Kane
In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate…
Episode 125: Fresh Ideas from Unrelated Industries with Lillian Parker
In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy. About…
Frequently Asked Questions
AEC Marketeer has published 144 episodes since June 2020, covering topics in Business, Education.
AEC Marketeer is currently highly active with new episodes every 2 weeks. Average episode length is 28m.
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