AEC Marketing for Principals
Katie Cash and Judy Sparks
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About This Podcast
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
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Recent Episodes
How to Build a Data-Driven Growth System for AEC Firms with ProjectMark's COO, Noel Brady
If your firm is still waiting for the RFP to show up before getting serious about winning the work, you are already behind. Katie Cash chats with Noel Brady, Co-Founder and COO of ProjectMark, the…
Inside The Modern AEC Marketer with Judy Sparks
The old AEC marketing playbook is no longer enough, and as the AEC truth teller, Judy Sparks is here to say what the industry has been too polite to admit out loud… the way you’ve always done it is…
Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab
Podcasting may be the most underutilized business development tool in the AEC industry right now.Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash to explain why they believe…
Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC
Good leadership in architecture has never been just about knowing how to design a building.Tory Winn, Principal and Co-Managing Director of Gensler's Atlanta office, has thought a lot about what it…
Why Process Discipline Is the Hidden Advantage in Engineering Firms
Great engineering firms do not scale on talent alone. They scale on repeatable systems and a culture of accountability.Suzie Engel, PE, President and Owner of Motz Engineering, shares how she…
Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon
Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth.Katie Cash sits down with Emily Cannon, Vice President of…
Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions
What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it?Katie Cash sits down with Carrie Stokes, President and CEO of Barge…
How Big Urban Projects Get Funded, Approved, and Built with Jack Cebe from The Stitch
What does it really take to get a major urban infrastructure project funded, approved, and built?Jack Cebe, President & CEO of The Stitch at the Atlanta Downtown Improvement District, shares how…
Preparing the Next Generation of AEC Leaders at Georgia Tech with Dr. Georg Reichard
The future of the AEC industry is being shaped long before professionals step onto a jobsite, and it starts in the classroom.Dr. Georg Reichard shares how Georgia Tech’s School of Building…
S5E92 Commercial Real Estate Trends AEC Leaders Should Watch with Jue Wang
The future of commercial real estate is being shaped by a more intentional, client-first approach that prioritizes alignment, transparency, and long-term value across every decision. As market…
S5E91 Data Driven AEC Marketing And Knowledge Management with Katie Robinson
What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm?Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a…
S5E90 AEC Marketing Budgeting From the Ground Up with Jason Kruger
Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms.Katie Cash sits down with Jason Kruger, Partner at Citrin Cooperman, to explore…
S5E89 Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons
Knowledge has become one of the most valuable assets in the AEC industry.Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how firms can transform scattered…
S5E88 Driving Impact at the Intersection of Marketing, Sales, and Strategy in AEC with JE Dunn Construction’s Lee Jarboe
Winning more of the right work starts long before the RFP. It starts with pipeline discipline, proactive positioning, and breaking down silos.Marketer turned business developer Lee Jarboe, FSMPS,…
S5E87 Building a Business, Brand, and Culture with Natalia Castro
Great firms aren’t just built on great design; they thrive through smart operations, strong culture, and client-focused strategy.Natalia Castro, COO of Saltz Michelson Architects, shares her…
S5E86 Why Case Study Stories Matter More Than Ever with Leslie Blaize
People remember stories, not facts—and that’s why your case studies might be your strongest marketing tool.Leslie Blaize, freelance content strategist and case study expert at Blaize Communications,…
S5E85 They Ask, You Answer: Winning Work Through Trust and Transparency in AEC
Trust is no longer earned at the table; it’s built far before the meeting begins.Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their business by becoming radically transparent and…
S5E84 From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas of HGA
How do you build trust, attract top talent, and finally make your marketing hit home?This time around, Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background…
S5E83 AEC Growth, Marketing, and Innovation with Carrie Gonzalez
Want to make a real impact in your AEC business?Today, Katie chats with Carrie Gonzalez, Director of Marketing at SSOE Group, about her journey from intern to key leader in growing the 1,500-person…
S6E82 From Startup to Success
It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives.Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear…
Frequently Asked Questions
AEC Marketing for Principals has published 101 episodes since May 2019, covering topics in Business, Government.
AEC Marketing for Principals is currently highly active with new episodes monthly. Average episode length is 33m.
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