Aesthetic Appeal
Aesthetic Brokers
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About This Podcast
Every episode answers the questions med spa owners, plastic surgeons, and cosmetic dermatology operators type into Google at midnight: what is my practice worth, when should I sell, how do I raise prices without losing patients, why is my million-dollar practice not profitable, and what does private equity actually want from aesthetic clinics in 2026.
Bill brings the deal side. A former Marine Corps pilot turned M&A advisor, he led mergers and acquisitions for a private equity-backed healthcare platform before founding Aesthetic Brokers, helping doctors unlock hundreds of millions of dollars in generational wealth. On the show, he covers valuation math, buyer behavior, deal structure, due diligence, letters of intent, and what investors are actually paying for an aesthetic practice today.
Jessica brings the operator side. After consulting with more than 75 medical aesthetic clinics across the U.S. and Canada, she knows exactly what makes a clinic sellable long before a broker is on the phone — provider redundancy, P&L hygiene, time discipline, pricing strategy, and the financial habits owners avoid until it's too late.
Recurring topics include medical spa valuations and EBITDA multiples; private equity, MSOs, and platform consolidation in aesthetics; selling a med spa or plastic surgery practice; exit strategy planning for first-time founders; pricing models and raising prices without losing clients; the hidden math behind "million-dollar" practices; GLP-1, compounding pharmacy, and regulatory shifts; cybersecurity and HIPAA risk for healthcare practices; wealth management for aesthetic entrepreneurs; and leadership, team building, and operations inside a high-growth clinic.
If you own — or plan to own — a medical spa, plastic surgery center, cosmetic dermatology practice, or any aesthetic-adjacent healthcare business, Aesthetic Appeal is built for you. Press play before you list, before you sign, and before you assume the first offer in your inbox is the best one.
Follow Aesthetic Brokers on Apple Podcasts, Spotify, YouTube, or aestheticappealpodcast.com.
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Recent Episodes
The Service Mix That Decides What Your Practice is Worth
Most owners add a new service because they're personally excited about it. Jessica Hunter has a harder test: before you spend a dollar on a device or a drug, can you prove that 40% of your current…
Where AI Pays Off And Where It Costs You
The same tool that can save hours of admin work in an aesthetic practice can also quietly erode the thing patients are actually paying for. Jessica Hunter explains where to lean in hard, where to…
Why Raising Your Prices Is Almost Always the Wrong Move
Most consultants will tell you one thing when revenue stalls: just charge more per unit. Jessica Hunter, Head of Aesthetic Consulting at Aesthetic Brokers, has watched that advice quietly cost…
Why Selling Your Aesthetic Practice Like a House Costs You Millions
A direct buyer reaches out, the number sounds generous, and the temptation to skip a formal process kicks in fast. That’s where most founders quietly leave the biggest check of their career on the…
Why Do You Care What The Competition Is Doing?
Most practice owners have a daily habit they wouldn’t call a habit. Scrolling through competitor accounts, clocking what other clinics are charging, watching what new memberships and treatments…
Why Your First Offer Is Never the Best Offer
Email blasts, cold calls, and decks full of stats stack up for months before most aesthetic practice founders are even ready to sell.The buyers on the other end of those messages know exactly what…
Why Most Medspa Owners Try to Sell 3 Years Too Early
Almost every day, a medspa owner calls to talk about selling, and almost every one of them hasn't given it enough time yet.Jessica Hunter walks through the real math and timelines behind building a…
What Is Your Practice Really Worth in 2026?
Most practice owners walk into a valuation conversation with a number already in their head — and that number is almost always wrong. Bill Walker breaks down the real math behind what an aesthetic…
What You Don’t Know About Going Out on Your Own in Aesthetics
Independence in aesthetics sounds empowering until the operational reality hits.Bridgette DeBrino, CEO of Belvara Collective, shares how her journey from treatment room to operations revealed a major…
How and When to Confidently Raise Your Prices
Pricing tends to get set once and then forgotten, even as demand, costs, and services evolve. Jessica Hunter shares why regularly reviewing pricing keeps aesthetic practices healthy and aligned.She…
The Worst Med Spa Money Myths Holding You Back
Med spa money myths spread fast, and believing the wrong ones can quietly stall your business. Jessica Hunter tackles the most common assumptions owners make about profitability, growth, and “easy…
The Real Reason You’re Always Behind
If you constantly feel behind in your business, it’s probably not because you’re lazy. It’s because you’re doing too much of the wrong stuff. Jessica Hunter explains why time is the most overlooked…
The Exit Strategy No One Tells Med Spa Owners About
Planning an exit feels like something you’ll deal with “someday,” but Jessica Hunter says it actually starts on day one. She explains what makes a med spa truly sellable, from having more than one…
The Hard Reality of Owning a Million-Dollar Aesthetic Practice
Seven figures sounds glamorous until you’re the one signing the checks. Jessica Hunter is back to explain why a “million-dollar” med spa often isn’t profitable at all, and what owners should…
Thinking of Opening Your Own Med Spa? Ask These Questions First
Thinking about going out on your own in medical aesthetics? Jessica Hunter shares the questions you must answer before starting your own medical spa, like whether you can actually cover your…
What Really Makes a Med Spa Profitable
What really drives success in medical aesthetics? Jessica Hunter knows the answer—and it’s not fluff.Following her early career at giants like 3M, Jessica built a thriving consulting firm before…
OMG We’re Getting Acquired. What Happens to Me?
This interview originally aired on the Practiceland podcast presented by PatientFi.Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a…
Leadership vs. Management: Lessons Learned from a Navy Surgeon Turned Med Spa Commander
What do you get when you mix a Navy officer who served as an ER doc in Afghanistan and a med spa owner injecting Botox in a barn? You get Dr. Amy Hubert, whose path to aesthetics is anything but…
What Investors Look For When Acquiring Aesthetic Practices with Bill Walker
This interview originally aired on the Aesthetically Speaking podcast presented by Nextech.When it comes to selling your practice, many doctors are going at it alone. But deals can get emotional,…
The Luxury Med Spa Experience Men Didn’t Know They Needed
Chris Heiler, founder and CEO of Flycatcher, is redefining men's wellness just west of Austin, Texas, with a med spa experience that feels more like old Hollywood luxury than a medical office. He…
Frequently Asked Questions
Aesthetic Appeal has published 30 episodes since March 2024, covering topics in Business, Health & Fitness.
Aesthetic Appeal is currently highly active with new episodes every 2 weeks. Average episode length is 23m.
Sign up on Grep.FM to access contact details for Aesthetic Appeal, including email and social media links.
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