Aesthetically Speaking
Rebecca Peterson
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Recent Episodes
69. R is for Rebrand - When and How to Rebrand Your Business
How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a…
68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints
How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two…
67. Visualize Your Future Brand
Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative meditation and…
66. Q is for Quirky: Why Weird Works in Branding
What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series,…
65. Never Get In Your Head About What to Post Again
Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time. I tackle the challenges…
64. 4 Life-changing Branding Lessons from 2024
Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the…
63. Behind the Scenes of a Client Consultation and My $15k Package
Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of…
62. The 7 Must-Haves for a Luxury Brand
What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends…
61. The Good, Better, and Best of Brand and Website Design . . . Does Your Business Pass the Test?
I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business success, which…
60. P is for Pivot - How to Evolve Your Brand Without Losing Your Unique Essence
Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of recognizing when to…
59. Why I Believe Brand Development = Personal Development
As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal…
58. When You SHOULD (and Shouldn't) DIY Your Brand
Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a…
57. How to Announce Your New Brand Strategically
You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and…
56. The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common
Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help…
53. A Personal Update from Abby & Rebecca
You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer diagnosis and how…
55. Dos and Don'ts of Applying Your Brand to Your Website
Today we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs, and more—but the key to true…
54. 5 Signs It's Time to Rebrand Your Business
How do you know when it is time to rebrand your business? In this episode, Rebecca shares her expert insights on recognizing when it's time for a major brand overhaul. Throughout this episode, she…
52. Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett
Today, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving but deeply transformative.…
51. Behind the Brand: Starting a Movement in the World of Anti-Pornography with Sara Brewer
Welcome back to Aesthetically Speaking. Today, we're joined by Sara Brewer, a courageous coach tackling the often misunderstood world of anti-pornography. Sara's personal journey inspired a…
50. Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith
Welcome to Aesthetically Speaking. In today's episode, we have another client of Rebecca’s, Amber Smith, who shares her transition from potential therapist to six-figure business coach, and how she…
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Aesthetically Speaking has published 70 episodes since April 2023, covering topics in Arts, Business.
Aesthetically Speaking is currently dormant with new episodes weekly. Average episode length is 36m.
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