Against The Sales Odds
Lance Tyson
Outreach Signals
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About This Podcast
Sales is a high-stakes team sport, and without the proper guidance, you might find yourself asking, "Do I have the right strategy to close this deal" "How do I reach the next level in my career?" Don't let this be you! Whether you're a solopreneur, a start-up, a C-Suite executive, or just starting, Against the Sales Odds with Lance Tyson is your roadmap through the world of complex sales.
Join me, Lance Tyson, and influential business leaders from various industries for in-depth discussions on entrepreneurship, business challenges, and strategies from their unique perspectives. Discover the philosophies and methodologies that drive success as these incredible guests reveal how they develop leadership styles, create self-sustaining sales cultures, and hone the skills necessary to thrive in today's dynamic business environment.
With decades of experience, I've seen firsthand what it takes to succeed. As Founder, President, and CEO of Tyson Group, I'vI'veovided tailored training and consulting services to powerhouses like the Dallas Cowboys, the New York Yankees, and Turner Construction, driving billions in revenue. My expertise spans other industries, including technology, logistics, finance, healthcare, construction, real estate, manufacturing, healthcare, and more.
Tyson Group has been recognized as a Top Sales Training Company by Selling Power Magazine for the past three years. It has twice been named The Sales Consulting Practice of the Year by the Stevie Awards and has also been recognized as a 2023 Inc. 5000 organization. I aim to help business leaders increase sales, hit revenue quotas, and seal complex deals. I have authored three best-selling books with a fourth on the way, solidifying my place as a thought leader in the sales world. Reaching the next level in your career requires passion, effort, skill, and resources. Through my long sales-consulting career and the fascinating experiences of my guests, Against the Sales Odds creates an essential playbook for businesspeople of different acumens everywhere. Listen to our informative conversations and transform your doubts into confidence, building an ever-growing, profitable business.
Tune in to Against the Sales Odds with Lance Tyson
at https://www.tysongroup.com/podcast.
Embrace the opportunity and become the business leaders of your dreams today!
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Recent Episodes
S5E3 Culture, Structure, and Process: What Builds High-Performing Sales Teams
In this episode of Against the Sales Odds, Lance Tyson sits down with Jared Kozinn, Deputy AD | Chief Revenue & Marketing Officer at Michigan State University Athletics, to unpack what it takes…
S5E2 Win The Deal Without Losing The Margin: Inside Complex Sales & Leadership With Jerry Cifarelli
What does it take to win in high-stakes, multi-layered sales environments? Lance Tyson and Jerry Cifarelli unpack the realities of long sales cycles, navigating competing stakeholders, and leading…
S5E1 Sales Methodology Vs. Sales Process: The Costly Mistake Most Sales Teams Make With Dr. Adam Rapp
Most sales organizations think they have a sales methodology. In reality, they’re operating with a mix of disconnected tactics, and it’s costing them. In this episode, Lance Tyson sits down with Dr.…
S5 In-Sights: You Don’t Need To Like Your Buyers To Win The Deal
Most salespeople are taught about relationship-building strategies. Top performers do something different. In this in-sights episode, Lance Tyson breaks down why rapport, not relationships, is the…
S5 In-Sights: You Are The First Sale
In this short In-Sights episode of Against the Sales Odds, Lance Tyson breaks down a simple but often overlooked truth: you are the first sale. From mindset and confidence to credibility and belief,…
S4 In-Sights: Selling Is An Away Game
In this episode of In-Sights, Lance Tyson breaks down one of the core principles behind high-performance selling: selling is an away game. Most salespeople prepare as if the game is played on their…
S4E6 Leading With Curiosity: Ryan Norys On Sales, Leadership, And Success
In this episode, Lance Tyson sits down with Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, to uncover what it takes to build and lead a world-class sales organization in one of football’s…
S4 In-Sights: Start Reading the Buying Signals
In this In-Sights episode of Against the Sales Odds, Lance breaks down one of the most common traps in sales — buying signals. Too often, salespeople jump in with what they think instead of paying…
S4 In-Sights: The First Sales Process
In this episode of Against the Sales Odds, Lance Tyson breaks down the very first sales process — the foundation every deal is built on. Too often, sales is overcomplicated with jargon, shortcuts,…
S4E5 Building Championship Culture: Leadership & Growth With Mike Tomon Of The Houston Texans
In this episode, Lance Tyson sits down with Mike Tomon, President of the Houston Texans, to explore what it takes to lead a world-class sports organization on and off the field. Mike shares how his…
S4 In-sights: Simple Is Genius
In this episode of In-Sights, Lance Tyson breaks down one of the most overlooked truths in sales: simplicity sells. Drawing from years of sales training experience, Lance reveals why overcomplicating…
S4 In-sights: Facilitate. Present. Close
In today's episode of the In-Sights series, we discuss the three-step sales process of Facilitate. Present. Sell. This is your masterclass on turning conversations into conversions. Whether you are a…
S4 In-Sights: You Sell How You Buy
In this episode, we unpack a powerful concept: the way you buy often mirrors the way you sell. Are your own habits holding you back from closing deals? Lance Tyson breaks it down with real-world…
S4 In-Sights: Most Sales People Hate To Talk About New Business
Forget 'needs analysis' – it’s all about opportunity-based sales. In this episode, Lance Tyson tackles why salespeople often dodge new business conversations. He reveals how to reframe pitches as…
S4 In-Sights: Read Offense Strategy - Outsmarting Sales Challenges With Lance Tyson
In this episode of the In-Sights series, we dive into Lance Tyson’s powerful Read Offense Strategy. Learn how to anticipate your buyer’s moves, adapt your approach on the fly, and close deals…
S4E4 The Entrepreneur’s Journey: Selling, Letting Go, And Building Again With Michael Papay
In this episode, Lance Tyson sits down with serial entrepreneur Michael Papay to discuss the emotional and strategic journey of selling a company, navigating the transition, and embracing new…
S4 In-Sights: Fixing The Sales Fragmentation Problem: How To Align Your Sales Strategy
Sales teams today face a common challenge—fragmentation. With multiple tools, strategies, and messaging inconsistencies, sales efforts often become disjointed, leading to missed opportunities and…
S4E3 Driving Revenue & Leadership: Aligning Teams For Sales Success With Jake Vernon
Success in sales isn’t just about numbers—it’s about strategy, leadership, and collaboration. In this episode, we dive into the critical role of aligning teams across sales, marketing, and business…
S4 In-sights - Reading the Signs: Spotting Buying Signals That Close Deals
In this short episode, Lance Tyson breaks down the key buying signals that indicate a deal is ready to move forward. From verbal cues to behavioral patterns, we’ll show you how to spot, interpret,…
S4 In-Sights: The Best Time to Handle Objections? Before They Arise
In this short episode, we dive into the art and science of handling objections—a skill every sales professional needs to master. Learn how to turn resistance into rapport, uncover hidden…
Frequently Asked Questions
Against The Sales Odds has published 99 episodes since January 2022, covering topics in Business, Careers.
Against The Sales Odds is currently highly active with new episodes monthly. Average episode length is 38m.
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