Agency Darlings
Melissa Lohrer, Meredith Fennessy Witts
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Recent Episodes
050. Leads That Convert 2x Less — and Cost the MOST Time
There's a particular type of lead that does more damage to your confidence than any other: the price shopper. They're not looking for expertise. They're not prioritizing outcomes. They're…
049. Why Agencies Lose Deals They Should Have Won
Most agencies are obsessed with finding new leads. They're spending time and money on cold outreach, networking, and lead gen tactics, all while ignoring the goldmine sitting in their inbox: past…
048. How I Doubled My Agency by Doing Less with Lauryn Warnick
Over the past decade, Lauryn Warnick has quietly built Villain Branding into a trusted partner for high-growth B2B companies navigating moments where brand decisions carry real weight, scale,…
047: The Delegation Mistakes That Keep Founders in the Weeds
Leadership is hard. Leading while running a business, managing a team of freelancers, and trying not to burn yourself out in the process? Even harder.In this episode, Melissa and Meredith sit down…
046. The Confident Pivot: Reinventing Without Burning It Down
We're seeing it everywhere: nearly every agency we work with is in the middle of a pivot right now or has pivoted in the past year. We're in a particular moment of needing to pivot, given what's…
045. What clients actually want (and won't tell you)
You think you know what clients want. You've read the case studies, perfected your pitch deck, and rehearsed your differentiators. But what if you've been optimizing for the wrong things…
044. How Big Clients Think (And How Agencies Win Them)
A lot of agency owners think winning big clients is about fancy credential decks, bigger case studies, or the perfect pitch presentation. It's not. It's a psychology game, not a proposal game. And if…
043. The Pricing Sweet Spot: Is Your Pricing Too Safe?
Most agency founders have been charging the same rates since 2021. You've given your team raises. Your costs have gone up. The economy has shifted. But your pricing? Still stuck at that number you…
042. You Didn’t Start an Agency to Be the Lowest-Paid Employee
How to actually enjoy the money your agency is making without guilt, chaos, or burnout. That's the conversation Melissa and Meredith are having today, darling—because too many successful founders are…
041. This Is Your Expansion Era: Strategies for Thinking Bigger
Playing it safe got you here. But thinking small won't get you there. While most agency owners are planning incremental 20% growth, darling, we're challenging you to think exponentially bigger.…
040. The Anti-Pitch Strategy: How to Close Deals Before the Pitch
Nothing drains boutique agencies faster than the black hole of pitching and RFPs. In today’s episode, we’re pulling back the curtain on a topic that every agency owner privately obsesses over, but…
039. The High-Performance Hiring Method Every Agency Owner Needs with Natasha Golinsky
If you’ve ever hired someone you thought was “the one,” only to watch your team unravel behind the scenes, this episode will feel like a deep exhale. Today, we’re sitting down with Natasha Golinsky,…
038. Your Pipeline’s Quiet — Now What?
You know that sinking feeling when your sales pipeline starts to dry up? When the big deal you were sure would close suddenly stalls, and your perfectly forecasted month starts to look like a desert?…
The Unfiltered Reality Behind Growth
In this episode of Agency Darlings, hosts Melissa and Meredith provide an insider's guide to the ups and downs of the agency world, emphasizing the importance of vulnerability and empathy, especially…
037. What Sustainable Growth Really Looks Like — with Amy Jackson from TaleSplash
The agency world doesn’t reward those who cling to “how it’s always been done.” It rewards the ones brave enough to redesign their business around what actually works — and what actually matters. In…
036. Full-Service is a Trap: How to Specialize to Scale
There’s a sneaky trap that almost every small agency falls into at some point: trying to be everything to everyone. And honestly? We’ve been there too. When you’re in the early stages, saying yes to…
035. Become the CEO of Your Life with Amanda Goetz
The agency world was never meant to be a one-character show. In a culture that glorifies doing it all at once — CEO, visionary, mom, partner, friend, athlete — we’re often left feeling like we’re…
034. Ghosting Happens. Here’s How to Bring the Right Leads Back.
We’ve all been there: you have a great discovery call, you’re vibing with the lead, and then… silence. No follow-up, no next steps, not even a polite “we’ve gone in a different direction.” They’ve…
033: Decommoditizing Your Agency: How To Shift From Vendor to Strategic Partner
Are you tired of feeling like just another option on a client’s spreadsheet? Same. In this episode, we’re calling out the biggest trap agencies keep falling into: commoditization. That’s the fancy…
032: The Discount Hangover: Feels Good Now, Hurts Later
Too many agencies think discounting is good customer service. They're missing the bigger picture. Every time you slash your prices to "make a deal work," you're not just losing money, you're…
Frequently Asked Questions
Agency Darlings has published 55 episodes since October 2024, covering topics in Business, Careers.
Agency Darlings is currently sporadic with new episodes weekly. Average episode length is 44m.
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