Agency Leadership Podcast
Chip Griffin and Gini Dietrich
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Is your agency easy to work with?
Most agency owners think their clients have it easy. But the gap between how you believe your agency operates and how clients and prospects actually experience it is often wider than you’d expect,…
Using AI to extend your agency’s PESO Model expertise
Most owner-led agencies know they should be doing more than media relations. One barrier has always been capability: you can’t execute paid media if nobody on your team knows paid media. AI is…
What to do when a client “fires” your agency
Losing a client is never fun, even when you saw the writing on the wall. The only question is how you choose to handle it. In this episode, Chip and Gini cover the practical and emotional side of…
What the Agency AI Survey results mean for PR and marketing firms
The SAGA Agency AI Survey results are in, and small agency owners are feeling great about AI. Maybe too great. In this episode, Chip and Gini dig into the numbers and find the gap between how owners…
How agency owners can use AI as an always-on thought partner
Most agency owners know AI can write a first draft or clean up copy. Far fewer have figured out how to use it as the strategic sounding board they’ve always needed. In this episode, Chip and Gini…
Stop making sacrifices your agency doesn’t need you to make
Most agency owners think they’re doing their team a favor when they quietly absorb the painful, tedious, or time-consuming work. They’re likely not. In this episode, Chip Griffin and Gini Dietrich…
Preparing for your agency’s group presentations and pitches
In this episode, Chip and Gini open with the analogy of Canadian doubles, the tennis format where two players face one. If your team outnumbers the prospect, you don’t project strength, you project…
Rethink entry-level hiring to succeed in the AI era
The entry-level talent pipeline is being entirely restructured. If agency owners don’t figure out what role a young professional actually plays in an AI-assisted agency, they won’t just struggle to…
Five words every agency owner needs to understand
Most agency owners spend a lot of time thinking about growth, clients, and revenue. Far fewer think carefully about the words that define how they actually operate their businesses. In this episode,…
300 episodes in: what’s changed, what hasn’t, and what we got wrong
Eight years and 300 episodes later, Chip and Gini take stock of what the Agency Leadership Podcast has actually been about and where their thinking has shifted since they sat down for lunch outside…
Hire people who understand how to solve problems
Most hiring processes obsess over the wrong things. Do they know our project management software? Are they proficient in this specific tool? Meanwhile, the one capability that actually determines…
Build the business you want to own, not the one you hope to sell
Most agency owners have read Built to Sell. But many have internalized the wrong lesson from it—fixating on that final chapter where the protagonist drives off into the sunset with a pile of cash,…
Holding companies discover retainers, call them “subscriptions”
S4 Capital has announced a revolutionary new pricing model that will transform how agencies charge for their services: instead of billable hours, they’re moving to… subscriptions. Fixed monthly fees.…
The PESO Model evolves for the AI era (and why your website isn’t dead)
The PESO Model has been guiding smart communications strategies for over a decade, but the tactical landscape underneath it keeps shifting. In the latest evolution, Gini and her team have completely…
Building the ideal agency: wrestling with the tough decisions
David C. Baker recently published a fascinating thought experiment about what he’d do if starting an agency from scratch today—and it’s packed with provocative ideas worth serious consideration. His…
Wake up or get left behind: AI is forcing your hand
No more excuses. No more waiting to see how things play out. AI has moved past the experimental phase, and if you’re still treating it like a nice-to-have rather than a fundamental shift in how your…
Stop letting your website embarrass you
You built an agency you’re proud of. So why does your website still feature that glowing tribute to someone you wouldn’t recommend today, or explain services you stopped offering three years…
Rediscovering your agency’s founding spark
As agency owners settle into 2026, it’s easy to operate on autopilot—chasing the next tactic without reconnecting with what made the business work in the first place. In this episode, Chip and Gini…
Embracing innovation to survive and thrive in 2026
In this episode, Chip and Gini discuss the importance of strategic planning for 2026. As they near the end of 2025, they emphasize the need for agencies to set themselves apart and adapt to the…
Balancing skills and personality when hiring a new team member
In this episode, Chip and Gini discuss the complexities of hiring in growing agencies. They highlight the challenges of finding skilled, reliable employees who align with agency values. Sharing…
Frequently Asked Questions
Agency Leadership Podcast has published 100 episodes since November 2023, covering topics in Business, Entrepreneurship.
Agency Leadership Podcast is currently highly active with new episodes weekly. Average episode length is 20m.
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