AI in Marketing: Unpacked

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Mike Allton

English Business Marketing Technology

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Episodes 125

Avg. Duration 39m

Activity Highly Active

Since May 2024

Latest Episode Jun 2026

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Open to Sponsors Features Guests

Publishing Details

Schedule

Weekly

Format

Episodic

Consistency

36%

Hosting

www.spreaker.com

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About This Podcast

Welcome to "AI in Marketing Unpacked" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? "AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an expert marketer and dedicated educator in the digital marketing space. With years of experience and a flair for simplifying complex topics, Mike is here to guide you through the landscape of AI marketing, making it accessible and actionable. Join the conversation Tune into "AI in Marketing Unpacked" to simplify AI and start using it to your advantage today. Subscribe now and take the first step toward supercharging your marketing strategy with AI!

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Recent Episodes

S2E12 Stop Losing $30K a Month Per Rep: The AI Sales Enablement Playbook with Vernon Ross

Jun 14, 2026 38m

If your top reps are stuck training new hires instead of closing deals, this AI sales enablement playbook will help. Enterprise seller Vernon Ross joins Mike Allton to show how to scale your best…

S2E11 Your AI Stack is Broken: A Revenue Leader's Framework for Success with Dan Knowlton

May 19, 2026 34m

Your revenue team doesn't have a tools problem. It has a process problem. Dan Knowlton, co-founder of UK-based Knowlton Marketing, joins Mike Allton for an honest, boots-on-the-ground conversation…

S2E10 Revenue Architecture 101: How to Build GTM Systems That Scale Without Breaking

Apr 19, 2026 46m

If your revenue team is hitting a ceiling despite adding headcount and new tools, the problem isn't your people - it's your architecture. In this episode, Mike Allton sits down with Amanda Rubin,…

S2E9 Your Prospects Aren't Googling Anymore - Scrunch's Kevin White on the AI Visibility Crisis

Mar 10, 2026 39m

Your prospects stopped Googling. They're asking ChatGPT which CRM to buy, asking Perplexity which marketing automation platform solves their problem, asking Gemini to compare your category - and AI…

S2E8 Why Your Sales Team's Shadow AI Is a Lawsuit Waiting to Happen - A FinTech CRO's Governance Playbook

Feb 24, 2026 42m

If you're a VP of Sales watching your revenue team paste customer data into ChatGPT, you don't have an adoption problem - you have a governance crisis. Your best people are uploading signed NDAs to…

S2E7 Gemini's Scheduler Just Fixed Sales Meeting Prep (And Killed the 90-Minute Research Grind)

Feb 17, 2026 18m

Your sales team spends 70% of their time on admin work - not selling. Do the math: if your top AE makes $120K and only spends 30% of their time on revenue activities, you're paying $84,000 for data…

S2E6 $1M in Sales in 6 Months Using AI Voice Agents - Thoughtly's Will Del Principe on the Agentic Shift

Feb 10, 2026 32m

$1M in sales. $500K saved. Zero new headcount. Your sales team isn't ignoring dead leads because they're lazy - they're drowning in admin drag. While you're debating whether to hire two more SDRs,…

S2E5 How a RevOps CEO Identifies a $21M Revenue Opportunity in 24 Hours (Not 3 Weeks)

Feb 03, 2026 38m

If your revenue team takes three weeks to deliver a diagnostic report - and still misses the $21 million opportunity hiding in your pipeline - this episode reveals why manual analysis is costing you…

S2E4 80% Lead Conversion Without AI: What Sales Expert Aleasha Bahr Knows That You Don't

Jan 27, 2026 36m

If your sales team is stuck at 25% conversion despite investing in AI tools, this episode reveals why most AI pilots fail - and the sales methodology audit every Revenue Leader should run first. …

S2E3 Hiring Your First Digital Crew Member: The Sales Prep Agent

Jan 20, 2026 16m

Here's what's happening in your sales org right now. Your top rep just walked into a meeting with a six-figure prospect. And she's completely winging it - not because she's unprepared, but because…

S2E2 Your Team Is Already Using AI. Here's How to Make It Safe.

Jan 13, 2026 15m

Right now, while you're listening to this, one of your sales reps is pasting customer data into ChatGPT. Your marketing manager just uploaded strategic memos to Claude. And your IT department has no…

S2E1 The 2026 Sales Reckoning: Why 95% of AI Pilots Fail

Jan 06, 2026 14m

Your sales team is brilliant. But they're spending 70% of their week doing work a robot could do in 10 minutes. And you're paying them six figures to do it. Welcome to the "Year of Reckoning." Your…

S2 Welcome to the Agentic Era: The Next Chapter

Dec 23, 2025 3m Trailer

Your revenue team is brilliant, but they are drowning. Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on "Admin Drag"—non-revenue generating…

S1E109 A CEO's Essential AI Tool Stack That Actually Works

Dec 09, 2025 50m

You've got seventeen AI tools scattered across your browser tabs right now, don't you? Yet somehow you're still manually doing the same repetitive tasks that drove you to purchase those licenses in…

S1E108 Why This 16-Year Industry Veteran Says 2026 Is Make-or-Break for AI Marketing

Dec 02, 2025 55m

Here's the reality check nobody wants to hear - while 90% of marketers believe AI will fundamentally change their industry, 70% see it as an opportunity instead of a threat. That gap? It's the Hero…

S1E107 Your Business Isn’t Stuck, You Are. Here is the AI Fix.

Nov 25, 2025 53m

You can’t build a scalable business on a broken operating system. Yet, that is exactly what most solopreneurs try to do. You journal, you meditate, and you "grind," but you keep hitting the same…

S1E106 Stop Lying to Yourself: How AI Reveals Your Real Time Investment

Nov 18, 2025 48m

How many times have you told yourself that podcast will only take an hour to record? Or that client proposal? Just thirty minutes, right? Here's the uncomfortable truth every solopreneur needs to…

S1E105 Solopreneur's Guide to AI-Powered Social Media Automation

Nov 11, 2025 47m

Are you spending hours manually responding to social media comments while your potential customers slip away because they never clicked that bio link? What if every comment could instantly become a…

S1E104 How to Build a 6-Figure Business Working Just 25 Hours a Week with AI

Nov 04, 2025 43m

What if everything you believe about building a successful business is actually keeping you trapped? Most solopreneurs think more hours equals more money, but they're stuck in what I call the…

S1E103 Are you training your AI, or is your AI training you?

Nov 01, 2025 7m

Ever feel like you're spending more time teaching your AI tools how to work than actually getting work done? You're not alone. In this week's AI Hat Dispatch, I share the brutal moment I realized…

Frequently Asked Questions

How many episodes does AI in Marketing: Unpacked have?

AI in Marketing: Unpacked has published 125 episodes since May 2024, covering topics in Business, Marketing.

Is AI in Marketing: Unpacked still active?

AI in Marketing: Unpacked is currently highly active with new episodes weekly. Average episode length is 39m.

How do I contact AI in Marketing: Unpacked for sponsorship or guest appearances?