AI & Marketing for Home Service Pros
Mauricio Cardenal
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S1E45 Why Your HVAC Marketing Isn't Working (And It's Not the Leads)
🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.com/calendarMost contractors who are struggling…
S1E44 The Invisible Currency: Why Contractors Lose on Price Before the Estimate | Tanner Mullen, DripJobs
🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.com/calendarThe moment a homeowner submits your…
S1E43 The Money Is in the Follow-Up | Ryan Fenn of Chiirp
You are probably not losing money on your marketing. You are losing it after the lead comes in. One company recovered $750,000 in 60 days from estimates they had already stopped chasing. Another did…
S1E42 Stop Quoting the Price. Quote the Payment. | Chris Scoville, Improvifi
🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here: https://contractormarketingpros.net/miami-event/Most contractors who lose a deal…
S1E41 How to Be the #1 Contractor in Your City on YouTube for Free
🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here → https://contractormarketingpros.net/miami-event/Most home service contractors…
S1E40 You Don't Have a Lead Problem. You Have an Owner Problem. | Noah Williams, Home Doctor Sales System
🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here → https://contractormarketingpros.net/miami-event/Most home service contractors…
S1E39 How to Build a Home Service Company Worth Selling | Benny Fisher's Exit Playbook
🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here → https://contractormarketingpros.net/miami-event/Most contractors build a job,…
S1E38 Why Contractors Struggle With Marketing (Even When They Have Leads)
More leads won't fix a leaky system. They'll just cost you more money to lose more deals.That's the hard truth Brad Strawbridge learned building Capital City Roofing from the ground up, and it's the…
S1E37 The Google Maps Ranking Secrets Contractors Don’t Know
If you’re a contractor relying on Google for leads, there’s one thing you need to understand:Ranking your website is no longer enough.In this episode, I sit down with Darren Shaw, founder of…
S1E36 Why Most Contractors Don’t Have a Lead Problem… They Have a Call Handling Problem
Most contractors don’t have a lead problem; they have a call handling problem. In this episode, Mauricio Cardenal sits down with Lynn Wise, founder of Contractor in Charge, for a direct and…
S1E35 How Contractors Are Getting Leads Without Ads (The Personal Brand Playbook)
What do you do when the traditional roofing model stops working… and you have no marketing budget left?In this episode, I sit down with Jen Silver, founder of Roofing Utah, for one of the most raw…
S1E34 What Buyers See When They Look at Your Business (It’s Brutal
Most contractors don’t plan to sell their business—until they’re forced to.In this episode, I sit down with Alex Brown, Director of Business Development (West Coast) at Exit Stage Advisors, for an…
S1E33 The Leadership Skill Most Contractors Never Learn
Most business owners believe the way to fix a problem is simple: do more.More calls.More meetings.More marketing.More activity.But according to Reggie Brock, activity doesn’t create progress —…
S1E32 How Contractors Generate Six Figures From Email Campaigns
Most contractors don’t have a marketing problem. They have a campaign problem.In this episode, I sit down with Zac Garside, President of Prolific Brand Design, to break down one of the biggest…
S1E31 Google Isn’t Your Partner (And Never Was)
If you don’t truly own your marketing, you’re always one decision away from losing control of your business.In this episode, I sit down with Daniel Carpenter, founder of Create Motive, for one of the…
S1E30 Only 30% of the Time Contractors Fire Agencies for the Right Reason
Most home service owners think their biggest problem is marketing. Lance Bachmann thinks that’s only half the story.In this episode, I sit down with Lance Bachmann, founder of the digital agency 1SEO…
S1E29 From $3.5M to $30M: What Actually Breaks When a Home Service Company Scales
Growth in home services isn’t clean. It’s rarely comfortable. And it almost never looks the way people talk about it on stage.In this episode, I sit down with Steve VanHorn, Co-Owner and COO of…
S1E28 Google Is Changing How Contractors Get Chosen—and Why Pricing Transparency Now Matters
The way homeowners—and Google—choose contractors is changing faster than most people realize.In this episode, I sit down with Austin Rosenbaum, Founder and CEO of Demand IQ, to unpack one of the…
S1E27 Why Most Home Service Businesses Aren’t Built to Be Sold (Even When They’re Profitable)
Most contractors don’t realize that the best time to sell is before they feel ready to sell.In this episode, I sit down with Claudio Vilas, founder of The Roofing Biz Broker, to unpack the…
S1E26 Building a Contractor Business With the End in Mind: What Makes a Company Sellable
Private equity is aggressively buying home service companies but most contractors will never be able to sell their business.In this episode, I sit down with Stephen Martinez, founder of the American…
Frequently Asked Questions
AI & Marketing for Home Service Pros has published 45 episodes since August 2025, covering topics in Business, Entrepreneurship.
AI & Marketing for Home Service Pros is currently highly active with new episodes weekly. Average episode length is 53m.
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