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About This Podcast
Not another AI news podcast. This is a research radar — a twice-weekly briefing that surfaces peer-reviewed studies on AI and marketing, tells you what the evidence actually says, and helps you decide what's worth a deeper read.
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Recent Episodes
AI Chatbot Persuasion, Data Silos & AI Labor Markets: 3 Research Signals
What if your AI chatbot is already persuasive enough — and the real problem is that nobody's opening it? What if your churn model is missing the most predictive signals you already own? And what if…
AI Marketing Research: Banking Signals, GenAI CRM & Digital Commerce
What if the two strongest predictors of banking customer engagement — call duration and account balance — are already sitting in your CRM right now? This week's radar papers circle a single…
AI Marketing Research: B2B GenAI, Hospitality AI & LLM Safety
Your B2B team is using AI to write copy. Your hotel client's chatbot is labelled "safety-aligned." And new research suggests both of those things might be giving you a false sense of progress. In…
AI Marketing Research: Brand Voice, API Trust & Arab AI Attitudes
Your AI vendor might be delivering a cheaper model than the one on your invoice. Your brand copy might be drifting off-voice without anyone noticing. And if you're launching in Arab markets, your…
AI Creative Workflows, AI Influencers & Marketing Analytics
When AI does the creative work — writing your copy, pitching ideas, fronting your campaigns — how much control do you actually need to keep? And what happens when you hand the wheel entirely to the…
AI Chatbot Ads, Cultural Bias & GenAI Content: 3 Research Signals
When you advertise inside an AI chatbot, is the model working for your customer — or quietly for whoever pays it most? And when AI writes your regional ad copy, does it actually understand the…
AI Chatbot Ads, Neuron Auctions & Agent Security: 3 Research Signals
As AI chatbots replace search engines for millions of users, two parallel questions are becoming urgent for marketers: who controls which brands get recommended inside those conversations — and are…
AI Ethics, SME AI Wins & LLM Pipelines: 3 Marketing Research Signals
``` === AI MARKETING RESEARCH RADAR === === TODAY'S RADAR QUESTION === As AI takes over more of your marketing workflow — writing copy, targeting ads, analyzing data — who's actually checking…
AI Marketing Research: Campaign AI, Content Quality & Conversational Ads
``` === AI MARKETING RESEARCH RADAR === === TODAY'S RADAR QUESTION === Can AI actually replace your content team, your campaign designer, and your ad buyer — or is the real edge hiding in the seams…
AI Ad Targeting Research: LLMs, Knowledge Graphs & Ad Auctions
``` === AI MARKETING RESEARCH RADAR === === TODAY'S RADAR QUESTION === AI is already inside your ad stack — but are platforms using it as a scalpel or a sledgehammer? This episode digs into three…
AI Chatbot Trust, Cold-Start Ads & AI Disclosure: 3 Research Signals
Is everything we assume about chatbot design — the personalization, the warm tone, the friendly AI — actually doing what we think it's doing? This week, three studies landed on the radar that…
AI Marketing Tasks, LLM Ads & Brand Visibility: 3 Research Signals
AI promises to make every marketing task faster and smarter. But does it? Three recent research papers suggest the answer depends heavily on the task, the person using the tool, and whether someone…
AI Brand Visibility, SMB Content Playbooks & AI Music in Ads
When AI becomes the first stop for brand discovery, does it surface what makes your brand genuinely different — or does it quietly reduce every brand to a price-and-quality comparison? That question…
AI Marketing Research: Consumer Trust, AI Bias & Ad Influence
Consumer attitudes toward generative AI have shifted dramatically since 2020 — and the direction is not what most marketing teams are planning for. Meanwhile, advertising embedded inside AI chatbots…
AI Marketing Tools, Consumer Behaviour & Lead Gen: Research Brief
How much of what we believe about AI marketing tools is backed by real evidence — and how much is practitioner intuition dressed up as data? This week's radar brief examines two 2026 studies that…
AI Marketing & Cashless Payments: Consumer Trust Research
If your AI personalization is doing its job but your checkout is broken, are you actually converting anyone? That's the question at the centre of this week's radar brief — and it's one that gets…
AI Marketing Ethics, Data Privacy & Industry 5.0: Research Brief
If you can't explain to your customer what data you're collecting — or why — are you actually ready to be running AI marketing at all? That's the uncomfortable question sitting at the centre of this…
AI Marketing Research: Data Gaps, Trust Risks & Personalization
You have the data. The CRM is full. The analytics dashboards are humming. So why aren't your marketing results improving? That's the tension running through this episode. Three recent papers all…
AI Marketing Research: Virtual Influencers, Personalization & SME Tools
# Research Radar Brief — AI and Marketing **Date:** 2026-05-26 **Episode type:** Research Radar Brief **Episode ID:** radar-2026-05-26 **Papers screened:** 120 **Papers selected:** 3 **Theme:** AI…
AI Chat Logs, Privacy & Dependency: 2 Research Signals
What if the AI chat data your users generate is far less anonymous than you think — and what if the engagement features driving your AI product metrics are quietly creating dependency in the people…
Frequently Asked Questions
AI & Marketing Research with Dr. Eva Wolf has published 32 episodes since May 2026, covering topics in Business, Marketing.
AI & Marketing Research with Dr. Eva Wolf is currently highly active with new episodes daily. Average episode length is 17m.
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