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About This Podcast
Join Dr. Roger Pecina and Dr. Parker Pecina as they share real-world strategies for owning and growing a successful dental practice. From leadership to patient care, All On 32 gives you the tools to build a better, more rewarding business in dentistry. Dr. Roger shares the legacy he’s built around Patient Friendly Dentistry—one that earns patient trust and loyalty—while Dr. Parker follows in his footsteps, continuing the path of care that keeps patients coming back.
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Recent Episodes
Ep #7: Grow Your Practice Without Losing Control
Growth in dentistry isn’t accidental. In this episode, Dr. Roger and Dr. Parker discuss practical ways private practice owners can expand patient flow without sacrificing quality or culture. They…
Ep. #6: What Patient Friendly Dentistry® Really Means
What does 'Patient Friendly Dentistry®' actually mean? In this episode, Dr. Roger and Dr. Parker Pecina break down the philosophy behind the phrase that has shaped Afdent’s growth for decades. From…
Ep. #5: The Business of Dentistry
Dentistry is a profession — but it’s also a business. In this episode, Dr. Roger Pecina and Dr. Parker Pecina discuss something many dentists were never trained to handle: leadership, culture, and…
S1E4 Ep. #4: Why the First Call Matters: Creating a Patient-First Experience
What makes a patient stay loyal to a dental practice—even years later?In this episode, Dr. Parker Pecina talks with Alisha, a 17-year Afdent veteran and second-generation team member, about what it…
S1E3 Ep. #3: The Long Game: Loyalty, Growth, and Patient-First Dentistry
What does it take to become an essential part of a dental practice built on trust and purpose?In this episode, Dr. Roger Pecina sits down with longtime team member and lead assistant Rachel Sullivan,…
S1E1 Ep. #1: Why We Built A Patient Friendly Dental Practice
What does it really take to build a dental practice that patients actually want to come back to?In the very first episode of All On 32, Dr. Roger Pecina—founder of Afdent—and his son Dr. Parker…
S1E2 Ep. #2: Owning Your Vision with Craig Heatherly
How do you define success when the traditional path just doesn’t fit?In this episode of All On 32, Dr. Roger Pecina shares the story behind Afdent’s long-term success and the mindset that shaped…
Frequently Asked Questions
All On 32 has published 7 episodes since June 2025, covering topics in Business, Careers.
All On 32 is currently sporadic with new episodes hourly. Average episode length is 27m.
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