Alliances

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Maxime Imbert

English Business Entrepreneurship Marketing

Apple Podcasts Website RSS

Episodes 17

Avg. Duration 1h 8m

Activity Highly Active

Apple Rating ★ 5.0 (1)

Since Nov 2024

Latest Episode Mar 2026

Publishing Details

Schedule

Monthly

Format

Episodic

Consistency

67%

Hosting

feed.ausha.co

Contact & Outreach

About This Podcast

Alliances: The Podcast on Strategic Partnerships Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world. In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill. Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights. These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations. Why Listen to Alliances? Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you. It delivers practical answers and actionable tools to help you: Understand why and how strategic partnerships can accelerate your growth and revenue. Identify high-impact collaboration opportunities for your organization. Set up effective processes to manage and sustain your alliances. Avoid common pitfalls and maximize the value of professional relationships. Insightful, Action-Oriented Conversations We believe every partnership is unique yet certain universal principles can help you build lasting, high-performing collaborations. Our guests share both their successes and the challenges they’ve overcome, so you can learn from real-world experience. Together, we unpack key steps such as: Finding the right partners. Negotiating and structuring agreements. Integrating partnerships into the company’s overall strategy. Measuring performance and refining the relationship over time. From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored. Authentic insights & diverse topics From powerful co-branding initiatives to tech integrations, joint ventures, and loyalty programs, Alliances dives into all dimensions of strategic collaboration. We also explore emerging trends the impact of digital transformation, the rise of innovation ecosystems, and the growing importance of shared values in modern partnerships. A Podcast for every Partnership Leader Whether you’re leading a startup, SME, or large enterprise in tech, finance, industry, or beyond you’ll find in Alliances a wealth of insights to elevate your partnership initiatives to the next level. Ready to transform the way you collaborate and turn your alliances into a true growth engine? Subscribe to Alliances now and discover inspiring conversations, practical advice, and fresh perspectives to fuel your business strategy. Together, let’s build partnerships that create real value. Available on all major podcast platforms and on YouTube. https://www.youtube.com/@Alliancespodcast Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Recent Episodes

S1E17 How Zazu leverages Banking partnerships to accelerate growth

Mar 30, 2026 48m

In this episode, I sit down with Germain Bahri, co-founder and Chief Growth Officer of Zazu, a neobank for SMEs in South Africa and Morocco. We go deep on how to build a fintech from scratch in…

S1E16 How to partner with a VC?

Feb 19, 2026 56m

In this episode, I sit down with two people who've lived on both sides of the VC partnership game. Abhishek Lahoti, Head of Platform at Highland Europe, and Roman Lobas, former VC platform operator…

S1E15 How Stablecoins are reshaping payments? - Charlotte Thoumy (Fipto)

Jan 22, 2026 53m

In this new episode of Alliances, I welcome Charlotte Thoumy, Head of Partnerships at Fipto, for a deep dive into how stablecoins are revolutionizing and reshaping the entire payment…

S1E14 Ecosystem, AI and the new economics of B2B SaaS - Peter Lorant (HubSpot)

Dec 10, 2025 1h 11m

In this strategic episode, I welcome Peter Lorant, Global VP of Partner Business Development at HubSpot, for a masterclass on building partner ecosystems in the AI era for B2B SaaS. Peter has a…

S1E13 How Lemlist generates $3.8M ARR through partnerships - Lilibeth Acuña (Lemlist)

Nov 13, 2025 56m

In this new episode of Alliances, I welcome Lilibeth Acuña, Partnership Manager at Lemlist, who has built a true revenue-generating partnership machine in less than two years.Lilibeth joined Lemlist…

S1E12 B2B Sales & Partnerships - Insights de la reine de la vente B2B - Laetitia Fall (Vendue.fr)

Oct 22, 2025 1h 20m

Dans ce nouvel épisode d'Alliances, je reçois Laetitia Fall, consultante en stratégie commerciale et fondatrice de Vendue.fr, la référence francophone sur le closing B2B.Laetitia a co-fondé Seekube,…

S1E11 Ecosystem Marketing - How to really engage with your buyers? - Will Taylor (AudienceLed.com)

Oct 08, 2025 57m

In this new episode of Alliances, I welcome Will Taylor, co-founder of AudienceLed, an ecosystem marketing agency that's redefining how B2B companies approach marketing.Will has an impressive track…

S1E10 Réussir son GTM EMEA grâce aux partenariats pour un SaaS B2B

Sep 17, 2025 1h 8m

Dans ce nouvel épisode d'Alliances, je reçois Thomas Dussarat, fondateur de VIVAGTM.Thomas a plus de 20 ans d'expérience dans l'accompagnement d'entreprises françaises et internationales pour leur…

S1E9 Accélérer son impact marché grâce aux partenariats stratégiques - Kevin Bessat (OneStock)

Sep 03, 2025 1h 17m

Dans ce neuvième épisode d'Alliances, je reçois Kevin Bessat, Head of Channel & Partnerships chez Onestock.Onestock est un OMS (Order Management System) qui révolutionne la gestion des stocks…

S1E8 La nécessité des partenariats dans sa stratégie Go-to-Market - Thomas Le Cun, Hippolyte Thibierge & Maxime Imbert - Alliances #8

Jul 22, 2025 1h 26m

Dans ce huitième épisode d'Alliances, j'ai le plaisir de recevoir Thomas Le Cun et Hippolyte Thibierge pour échanger sur la nécessité de faire appel aux partenariats dans sa stratégie Go-to-Market…

S1E7 Les coulisses des partenariats dans l'assurance chez lesfurets.com - Clémence Soufflet - Lesfurets.com - Alliances #7

Jun 26, 2025 44m

Dans ce septième épisode d'Alliances, c'est Clémence Soufflet, directrice des partenariats et du développement chez Lesfurets.com que j'ai eu le plaisir de recevoir. Clémence a une expérience…

S1E6 Associer 80% de ses revenus aux partenaires VAR & GSI - (Juan Pablo Lopez Garcia) - Basware - Alliances #6

Jun 02, 2025 1h 19m

Dans ce sixième épisode d'Alliances, j'ai le plaisir de recevoir Juan Pablo Lopez Garcia, directeur des partenariats chez Basware. Juan Pablo a plus de 15 ans d'expérience dans les partenariats…

S1E5 Les partenariats pour monétiser les plus grands Podcast de France - Thomas Alombert (Associé - Orso Media) - Alliances #5

Apr 17, 2025 1h 18m

Dans ce cinquième épisode d'Alliances, je reçois Thomas Alombert, Associé et Head of Partnerships chez Orso Media. Thomas a plus de 20 ans d'expérience dans la vente de médias aux marques. Il a…

S1E4 L'art du scoping pour réussir ses partenariats stratégiques - Romain Goueffon (Head of Partnerships - Qonto) - Alliances #4

Mar 19, 2025 1h 12m

Dans ce quatrième épisode d'Alliances, je reçois Romain Goueffon, Head of Partnerships chez Qonto. Romain a une large expérience dans l'univers de la Fintech car il y gravite depuis 11 ans avec des…

S1E3 Le modèle Partner-Led Growth comme levier de croissance - Mathieu Galvani (Head of Sales & Partnerships - Defacto) - Alliances #3

Feb 27, 2025 1h 9m

Dans cet troisième épisode d'Alliances, je reçois Mathieu Galvani, Director of Sales & Partnerships chez Defacto. Nous parlons d’un sujet clé pour les entreprises : le financement B2B à court…

S1E2 Générer 85% de ses revenus grâce aux partenariats - Alexandre Coquentin (Country Manager FR - PayPlug) - Alliances #2

Dec 18, 2024 1h 17m

Dans ce deuxième épisode d’Alliances, je reçois Alexandre Coquentin, Country Manager France de Payplug. Payplug est une solution de paiement omnicanal leader en France et parti à la conquête de…

S1E1 Construire sa crédibilité et Nouer ses premiers partenariats - Thomas Le Coz (CEO Arsen) - Alliances #1

Nov 19, 2024 1h 26m

Dans ce premier épisode d'Alliances, je reçois Thomas Le Coz, CEO d'Arsen. Arsen est une entreprise spécialisée dans l'amélioration des comportements face au phishing et au vishing. Les clients…

Frequently Asked Questions

How many episodes does Alliances have?

Alliances has published 17 episodes since November 2024, covering topics in Business, Entrepreneurship.

Is Alliances still active?

Alliances is currently highly active with new episodes monthly. Average episode length is 1h 8m.

How do I contact Alliances for sponsorship or guest appearances?