Alloy Personal Training Business
Rick Mayo
Outreach Signals
Publishing Details
Contact & Outreach
About This Podcast
Explore Statistics
Recent Episodes
The Fractional CMO Advantage: Scaling Smarter with Erin Levzow
What does it look like to have a world-class CMO in your corner without the full-time price tag? In this episode, Alloy founder Rick Mayo sits down with Erin Levzow, CMO at CapitalSpring, to talk…
National Meets Local: Why Digital Marketing Works Better Together with Aren Johnstone
What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people? In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of…
Your Website Is Your Salesperson: Jimmy Weeks on Getting It Right
What's the difference between a website that looks great and one that actually brings in business? In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, CEO of Internet Strategy Labs,…
How CapitalSpring Evaluates and Scales Franchise Brands with Bryan Dickenson
What does it really take to scale a fitness brand — and find the right investment partner to help you get there? In this episode, we sit down with Bryan Dickinson from CapitalSpring to discuss his…
Onward & Upward: Why We Partnered with CapitalSpring
How do you grow fast without losing what makes your business great? In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring, and what that really means for our…
What the Best Franchisees Do Differently with Tammi Brown
What actually separates great franchise owners from those who struggle?In this episode, Alloy founder Rick Mayo sits down with Tammi, a seasoned franchise business coach with experience across…
The 5 Must-Do’s for Multi-Unit Franchise Success with John Farkas
Running one gym is hard. Running multiple is a whole different game. In this episode, Rick is joined by John Vargas, multi-unit Alloy franchise owner and president of the Franchise Advisory Council,…
Entrepreneurship or Franchising: What’s the Right Fit for You?
So, you’re ready to dive into the fitness industry? First off, congrats. It’s an exciting world to be in. But now you’re at the ultimate fork in the road: do you build your own brand from the ground…
The Truth About Fitness Franchising No One Tells You
In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country.Starting in 1992 with a single…
Scaling Strong: Nick Garrity on Multi-Unit Mastery
In this episode, Rick sits down with the number one facility operator and multiunit Alloy franchisee, Nick Garrity, to discuss his secrets to successfully scaling to multiple facilities.With a deep…
Elevating the Franchise Experience Through Communication w/ Rosheika Strachan
In this episode, Rick Mayo introduces Alloy's very own Rosheika Strachan, the team’s new internal communications lead.With a background in journalism, public relations, and sports management,…
Scripts Don’t Sell. Conversations Do
In this episode, Matt explains the "dos and don'ts" of phone sales. They discuss the uncomfortable world of phone sales and turn it into something approachable and even enjoyable for gym owners and…
Over 3 Decades Later: I Almost Missed It
In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation.Rick and Matt explain why franchising is…
Powered by People: How FIBR Is Helping Alloy Recruit Top Fitness Talent
One of the biggest challenges in running a fitness business is finding and retaining top talent. It’s a persistent problem that many gym owners and fitness franchisees grapple with.In this episode,…
Success by Design: Franchise Lessons with Erik Van Horn
Franchise ownership sounds like freedom, but most owners learn the hard way. Passivity doesn’t pay unless you earn it.In this episode, Rick Mayo sits down with Erik Van Horn, veteran franchisee,…
Mapping the Future: Alloy Expands to 2,000+ U.S. Territories
Alloy has recently updated its territory mapping system to identify new, high-potential locations.In this episode, Rick and Suzanne discuss the results of the Alloy mapping exercise for the US and…
Care is Currency- Part 4
In this 4th installment of the “Care Is Currency” series, Rick Mayo and Matt Helland discuss why consistency is one of the most overlooked aspects of customer loyalty. Through stories and real-world…
Care is Currency- Part 3
In today’s episode (Part 3 of the series), Rick Mayo and Matt Helland continue their conversation on the importance of genuine care in building client loyalty and business success.They discuss how…
Care is Currency - Part 2
In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients.They discuss the role of accountability sessions in…
Care is Currency - Part 1
In part 1 of this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.Through compelling stories, Rick and Matt explain how Alloy differentiates…
Frequently Asked Questions
Alloy Personal Training Business has published 329 episodes since August 2019, covering topics in Business, Business News.
Alloy Personal Training Business is currently active with new episodes weekly. Average episode length is 30m.
Sign up on Grep.FM to access contact details for Alloy Personal Training Business, including email and social media links.
Similar Podcasts
Earn Your Leisure
iHeartPodcasts
1,483 episodes
Trading Secrets
Audioboom Studios
304 episodes
Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization
Julie Lokun and Dominick Domasky
189 episodes
Networth and Chill with Your Rich BFF
Vivian Tu
130 episodes
InvestTalk
Hosts Justin Klein & Luke Guerrero, CFA | Wealth Managers and Investment Advisors
2,125 episodes
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
1,871 episodes