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About This Podcast
Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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Recent Episodes
S9E284 EP 284 - Cutting Through the AI Hype: What You Really Need to Know for Social Media
BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterIn this session, Fab Giovanetti and Nicole Mezzasalma tackle the realities of using AI in social media,…
S9E283 EP 283 - London Marathon marketing: the race week campaigns brands can’t stop stealing
London Marathon weekis London’s biggest brand behaviour lab. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them.You’ll…
S9E282 EP 282 - The Platforms Where Engagement Is Actually Growing (it’s NOT What You Think)
Engagement hasn’t vanished. It’s just moved house. It’s chilling on the “unsexy” platforms you’ve been ignoring.In this episode, Fab breaks down Buffer’s latest report and shows you where the chats…
EP 281 - Getting Reliable Results with AI Prompting with Nick Crawford
Join our Spring event season: https://amschool.click/classinsessionYou’ve tried AI. It’s given you something. But it’s not quite what you meant.In this episode, Nick Crawford breaks down why AI…
S9E280 EP 280 - Why 95% of Content Audits Fail (And How to Fix It)
New to auditing? Check out our short course on how to build audits that drive results: get a taster classIn this episode, Fab breaks down why most content audits fall flat, and how to rebuild your…
S9E279 EP 279 - The Exact Milestone That Makes Marketing Agencies Profitable
If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water.Fab is breaking down the…
S9E278 EP 278 - Future-Proof Your Marketing Career: Key Skills for 2026
Marketing is changing FAST, and 2026 isn’t waiting for anyone. In this episode, we’re breaking down the skills that’ll keep you ahead of the chaos, like performance analysis (yes, numbers can be your…
S1E277 EP 277 -Discovering & Owning Your USP as a Marketer
Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession Fab is joined by copywriter and content strategist Gudrun Lauret to…
S9E276 EP 276 - How to Write a Business Plan
Join our Spring event season: https://amschool.click/classinsessionIn this episode, we’re diving into the essentials of writing a business plan with Fab and expert guest Vikkie Richmond. Whether…
S9E275 EP 275 - Turning Your LinkedIn Presence into Clients
Join our Spring event season: https://amschool.click/classinsessionReady to turn your LinkedIn into a powerful tool for winning clients (without the ick)?In this episode, Fab Giovanetti is joined by…
S9E274 EP 274 - Marketing with a Neurodivergent Mind
Join our Spring event season: https://amschool.click/classinsessionWe’re bringing you a Q&A with Tania Gerard all about building marketing workflows that work with your neurodivergent brain, not…
S9E273 EP 273 - Shameless Plug: Four Changes We Are Making in 2026
Join our Spring event season: https://amschool.click/classinsessionIn this episode, Fab shares a behind-the-scenes reset for 2026, and why you do not need a brand new personality to move your…
S9E272 EP 272 - What’s Really Shaping Marketing in 2026? Reports Decoded
Enjoy this sneak peek from our all-access pass membership: Join the communityFancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond?In this episode, Fab and Becca pull…
S8E271 Ep 271 - Two Ways to Set Better Marketing Goals this Year
Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel.Keen to kickstart your goal setting and execution in 2026?In this episode of Alt…
S9E270 EP 270 - Building Access and Representation Into Your 2026 Plans
Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and…
S9E269 EP 269 - Why Visibility Is the Biggest Shift for Marketers in 2026
Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingJoin Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of…
S9E268 EP 268 - Community & Commerce: What Still Works in 2026?
Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingCurious about what’s shifting and what’s here to stay in the world of marketing and social media? In this episode, Fab…
EP 267 - Marketing Lessons from Starbucks Cups & Spotify Wrapped
Get your copy of the book at https://customerdriven.marketingIn this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection…
S8E266 EP 265 - Did Meta Just Make Creators King?
Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingWhat the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics,…
S8E265 EP 265 - Seasonal Patterns & ROI: How to Run a End-of-Year Review
Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.ABOUR YOUR TEACHER 💛Niki Hutchison is an expert marketer, online…
Frequently Asked Questions
Alt Marketing School has published 332 episodes since November 2020, covering topics in Business, Business News.
Alt Marketing School is currently highly active with new episodes weekly. Average episode length is 31m.
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