Alt Marketing School
Fab Giovanetti
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About This Podcast
Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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Recent Episodes
S9E288 EP 288 - The 2026 Workforce Shift Every Marketer Needs to Understand
Get a special sneak peek with a FULL class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolWe dig into how marketing careers are shifting (hello contract + fractional…
S9E287 EP 287 - The Creative Trick That Keeps Your Marketing Fresh When You're Completely Stretched Thin
Most of us are juggling multiple calendars, feeling like a digital hamster running on an endless wheel.Paulina Folaron, our AMS coach and resident solution wizard, drops strategies on how to keep…
S9E286 EP 286 - Using AI in Marketing Without Losing the Human Touch
Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsessionFab sits down with Archana Dhankar (Global Marketing and AI Strategist,…
S9E285 EP 285 - Stop Posting Like It's 2014: How to Earn Attention on Social Today
In this bonus solo episode, Fab unpacks Entertain or Die 3.0 (Small World x Tracksuit) and what it means for brands trying to grow on social.You’ll hear why you’re not just competing with competitors…
S9E284 EP 284 - Cutting Through the AI Hype: What You Really Need to Know for Social Media
BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterIn this session, Fab Giovanetti and Nicole Mezzasalma tackle the realities of using AI in social media,…
S9E283 EP 283 - London Marathon marketing: the race week campaigns brands can’t stop stealing
London Marathon weekis London’s biggest brand behaviour lab. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them.You’ll…
S9E282 EP 282 - The Platforms Where Engagement Is Actually Growing (it’s NOT What You Think)
Engagement hasn’t vanished. It’s just moved house. It’s chilling on the “unsexy” platforms you’ve been ignoring.In this episode, Fab breaks down Buffer’s latest report and shows you where the chats…
EP 281 - Getting Reliable Results with AI Prompting with Nick Crawford
Join our Spring event season: https://amschool.click/classinsessionYou’ve tried AI. It’s given you something. But it’s not quite what you meant.In this episode, Nick Crawford breaks down why AI…
S9E280 EP 280 - Why 95% of Content Audits Fail (And How to Fix It)
New to auditing? Check out our short course on how to build audits that drive results: get a taster classIn this episode, Fab breaks down why most content audits fall flat, and how to rebuild your…
S9E279 EP 279 - The Exact Milestone That Makes Marketing Agencies Profitable
If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water.Fab is breaking down the…
S9E278 EP 278 - Future-Proof Your Marketing Career: Key Skills for 2026
Marketing is changing FAST, and 2026 isn’t waiting for anyone. In this episode, we’re breaking down the skills that’ll keep you ahead of the chaos, like performance analysis (yes, numbers can be your…
S1E277 EP 277 -Discovering & Owning Your USP as a Marketer
Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession Fab is joined by copywriter and content strategist Gudrun Lauret to…
S9E276 EP 276 - How to Write a Business Plan
Join our Spring event season: https://amschool.click/classinsessionIn this episode, we’re diving into the essentials of writing a business plan with Fab and expert guest Vikkie Richmond. Whether…
S9E275 EP 275 - Turning Your LinkedIn Presence into Clients
Join our Spring event season: https://amschool.click/classinsessionReady to turn your LinkedIn into a powerful tool for winning clients (without the ick)?In this episode, Fab Giovanetti is joined by…
S9E274 EP 274 - Marketing with a Neurodivergent Mind
Join our Spring event season: https://amschool.click/classinsessionWe’re bringing you a Q&A with Tania Gerard all about building marketing workflows that work with your neurodivergent brain, not…
S9E273 EP 273 - Shameless Plug: Four Changes We Are Making in 2026
Join our Spring event season: https://amschool.click/classinsessionIn this episode, Fab shares a behind-the-scenes reset for 2026, and why you do not need a brand new personality to move your…
S9E272 EP 272 - What’s Really Shaping Marketing in 2026? Reports Decoded
Enjoy this sneak peek from our all-access pass membership: Join the communityFancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond?In this episode, Fab and Becca pull…
S8E271 Ep 271 - Two Ways to Set Better Marketing Goals this Year
Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel.Keen to kickstart your goal setting and execution in 2026?In this episode of Alt…
S9E270 EP 270 - Building Access and Representation Into Your 2026 Plans
Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and…
S9E269 EP 269 - Why Visibility Is the Biggest Shift for Marketers in 2026
Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingJoin Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of…
Frequently Asked Questions
Alt Marketing School has published 336 episodes since November 2020, covering topics in Business, Business News.
Alt Marketing School is currently highly active with new episodes weekly. Average episode length is 31m.
Sign up on Grep.FM to access contact details for Alt Marketing School, including email and social media links.
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