Amazon Seller School, How to Sell on Amazon
Todd Welch
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Rufus AI Surges, Amazon Opens Logistics to All, Auto Buy Pricing
Rufus AI posted 115% growth in monthly active users and 400% higher engagement year over year, and if you are still optimizing listings the same way you were two years ago, that data gap is already…
Commingling Ends, API Fees Delayed, Container Rates Surge 20%
Amazon officially ended commingled inventory on March 31st, forcing every FBA seller to update their labeling processes while eliminating counterfeit mixing risks. We break down the immediate…
FBA Commingling Ends, 1-Hour Delivery, USPS Cuts: Amazon Changes Ahead
Amazon is ending FBA commingling on March 31st, permanently protecting your brand listings from inventory mixing. This week also brings major logistics shifts that could reshape seller operations:…
Prime Day Moves to June, DD+7 Payment Changes, AI Ad Tools Launch
Amazon just moved Prime Day from July to late June 2026, forcing sellers to completely rework their inventory planning and advertising budgets. We break down how the DD+7 payment policy changes could…
Amazon Catalog Hijacks, Return Fraud & the 1.6% Takeover
Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV,…
AI Content Marketplace and $68B Ad Machine
Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is…
AI Search Manipulation, Agentic Ads & CTR Power Plays
Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven…
Amazon News: AI Traffic, TikTok Logistics & The New Amazon Moat
Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore. Full News:…
Amazon News: Fewer Sellers, Bigger Stakes & the AI Commerce Shift
Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once,…
Amazon News: Interactive Ads, Walmart’s Surge & High-Value Return Shock
Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus…
Amazon News: AI Hijacks, Bot Wars & TikTok’s Takeover
Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots,…
Amazon News: AI Images Win, Faster Shipping & Consumer Pressure
Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is…
Amazon News Live: Share-of-Voice, EU Fee Cuts & The End of Commingling
Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand…
Amazon News: Cyber Week Wins, AI Agents Rise & 2026 FBA Reality Check
Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging…
Amazon News: Variation Breakthroughs, AI Ad Prompts & 2026 Fee Pressure
Amazon Sellers, today’s updates hit the four pillars that decide your visibility and margins on Amazon. From multiple child variations ranking at once, to new AI-driven ad prompts, to fee changes…
Amazon News: AI Lawsuits, China Data Rules & Doorstep Returns
Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots, to China’s new tax…
Amazon News: Help Me Decide, ChatGPT Traffic, and Holiday Rebound
Amazon Sellers — the marketplace is shifting fast. Amazon’s new “Help Me Decide” shopping tool is changing discovery, ChatGPT is driving traffic but not sales, and AI-powered browsers are reimagining…
Amazon News: Walmart’s AI Push, Price Transparency & Ad Frustration
Amazon Sellers — the competition just raised the bar again. Walmart’s AI-powered ChatGPT checkout goes live, Amazon experiments with price transparency, and ad spend frustration is hitting a boiling…
Amazon News: Seller Challenges, Fee Hikes & Predictive AI Hits
Amazon Sellers — this week’s headlines hit everything from policy power plays to predictive breakthroughs. From new appeal tools and rising FBA fees to AI that knows what shoppers will buy before…
Amazon News: Prime Day Slump, Ad Taxes, Refund Shifts & Fees
Amazon Sellers — the headlines this week are a reality check. Prime Day fizzled, Washington is taxing digital ads, Amazon rolled out new refund tools, and critics are calling out fee creep as margins…
Frequently Asked Questions
Amazon Seller School, How to Sell on Amazon has published 100 episodes since August 2024, covering topics in Business, Entrepreneurship.
Amazon Seller School, How to Sell on Amazon is currently declining with new episodes weekly. Average episode length is 58m.
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