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Recent Episodes
S2 AMBUSH On Air: Being the Easiest Partner with Tiffany Allen
In this episode of AMBUSH On Air, Sam Bush sits down with Tiffany Allen to unpack what it really means to be “the easiest partner to work with” in the Microsoft ecosystem.From her transition out of…
S2 AMBUSH On Air: Directions Session with Kate Coffey Bacon
Sam Bush and Kate Coffey-Bacon just got the news: their new session, Community Is the New Revenue Funnel, has been accepted for Directions North America. In this quick AMBUSH On Air update, they…
S2 AMBUSH On Air: PMR DAY at DynamicsCon 2026
Sam Bush sits down with Brianna Sierra from Dynamics User Group to talk about the upcoming Partner Marketing & Revenue (PMR) Pre-Day at DynamicsCon. In this short episode, they break down what…
S2 AMBUSH On Air: The B2C Playbook That Works For B2B
B2B marketers, we need to talk. In this episode of AMBUSH On Air, Sam Bush is joined by Tania Konczynski (Director of Partner Engagement at OMEY) and Mary Miller (Director of Marketing at Paytrace)…
S2 AMBUSH On Air: The Sea of Sameness with AI Content
AI didn’t just change content production. It changed what audiences trust.In this episode of AMBUSH ON AIR, Sam Bush sits down with Sabrina Zimara (CMO, iSolutions) to unpack what’s happening right…
AMBUSH On Air: The Evolution of CMO and CRO in the Channel
This episode is a milestone: I’m officially stepping into my next chapter as Chief Marketing Officer at Dooap—and to mark it, we’re tackling the exact topic that will define the next era of growth in…
S3E2 AMBUSH On Air: Live from Summit with Fidesic + PayTrace
Recorded live at Community Summit North America in Orlando, this episode of Ambush On Air brings together two longtime product leaders from the Microsoft ecosystem for a real conversation about…
S3E1 AMBUSH On Air: Leaving the System That Forgot Why It Exists
In this episode, Sam Bush is joined by Nicole Ronchetti, for a discussion that was sparked by Nicole's blog - “I Didn’t Leave Tech. I Left a System That Forgot Why It Exists”—a powerful piece that…
S3E1 AMBUSH On Air: PartnerIn Vibe Is the Partner Event You Shouldn’t Skip
In this episode of AMBUSH On Air, Sam Bush breaks down why PartnerIn Vibe is shaping up to be one of the most important Microsoft partner events of the year.From Azure and BizApps to Modern Work, AI,…
S2 AMBUSH On Air: Live from Convergence with Christian Twiste
In this live episode of AMBUSH ON AIR, recorded from Convergence in Miami, Sam Bush sits down with Christian, Chief Digital Officer at Korcomptenz, to talk about the evolution of the Microsoft…
S2 AMBUSH On Air: Live from Convergence with Andy Karteek
In this live episode of AMBUSH ON AIR, recorded from Convergence in Miami, Sam Bush sits down with Andy Karteek, Manager of Business Development at Korcomptenz, to talk about what’s really changing…
S2 AMBUSH On Air: Live from Convergence with RSM
In this live episode of AMBUSH On Air, recorded at Convergence in Miami, Sam Bush sits down with Kristen Lewis, Enterprise Marketing Lead for the Microsoft Practice at RSM, for a deep, human…
S2 AMBUSH On Air: Live from Convergence with Mary from Celigo
Recorded live from Convergence in Miami, this episode features Mary Charuhas, Partner Manager at Celigo, joining AMBUSH On Air for her very first podcast. What started as a casual conversation…
S2 AMBUSH On Air: Live from Convergence with Jenn from Seer365
Convergence is back — and this live episode from Miami proves why it matters. Recorded from the media sponsor booth at the Nobu Hotel, I sat down with Jenn Rinfrit, Sales Lead for the Americas at…
S1 AMBUSH On Air: Live from Convergence with KCB
This one’s been a long time coming.In this episode of AMBUSH On Air, Sam finally sits down with her daily audio message co-conspirator and bestie, Kate Coffey Bacon, for a conversation that’s equal…
S2 AMBUSH On Air: Live from Convergence with TrueCommerce
Recorded live from the media booth at Convergence, this episode of AMBUSH On Air dives into the not-so-secret engine behind modern supply chains: EDI, data, and a whole lot of AI.Sam Bush sits down…
S2 AMBUSH On Air: Live from Convergence 2025 with Corpay
Recorded live from Miami at the resurgence of Convergence, this episode of AMBUSH On Air brings together two seasoned Microsoft channel nerds who’ve seen it all—from the original Convergence concerts…
AMBUSH On Air: Live from Convergence 2025 with Vertex
Recorded live from the Nobu Hotel in Miami at Convergence, this episode of AMBUSH On Air brings tax, AI, and the Microsoft channel together in the most unexpectedly fun way. Sam Bush sits down with…
S2 AMBUSH On Air: Accenture, Avanade, and the Resurgence of Convergence
In this episode of AMBUSH On Air, host Sam Bush brings together Bobby Small from Dynamics User Group and Karen McAteer and Chris Cason from Accenture | Avanade to talk about the return of one of…
S2 AMBUSH On Air: The Resurgence of Convergence
In this episode of AMBUSH On Air, host Sam Bush sits down with Bobby Small, Community Strategist at Dynamics User Group (DUG), to unpack the story behind the revival of Microsoft’s iconic event,…
Frequently Asked Questions
AMBUSH On Air has published 53 episodes since June 2024, covering topics in Business, Marketing.
AMBUSH On Air is currently moderate with new episodes weekly. Average episode length is 23m.
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