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About This Podcast
Step behind the scenes of branding, creativity, and business. Ame Inside brings you honest, insightful conversations with founders, creators, and strategists: the stories, decisions, and ideas that shape remarkable brands. Each episode an exploration of the moments and choices that often go unnoticed, but make all the difference.
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Recent Episodes
12. The creative decisions clients never notice
SummaryIn this episode, Evy Paap and Rosa explore the creative decision-making process in branding and design. They discuss how research, structure, and human insight drive innovative branding…
11. The real cost of doing everything yourself - A founder’s guide to when and how to hire support
The conversation delves into the founder's perspective on hiring operational support and the challenges of letting go of control. It explores the recognition of the need for operational support, the…
10. Mastering brand guidelines: colors, fonts, and logos explained
SummaryIn this episode, Evy and Rosa explore the intricacies of brand guidelines, focusing on color palettes, typography, logo variations, and the importance of consistency and depth in branding.…
9. The investment of branding
In this episode, Evy and Rosa discuss the importance of investing in branding, the process of creating a brand identity, different branding packages, and choosing the right branding agency. They…
8. Building a business that can hold you
In this episode, Evy (founder of Ame Agency) interviews Marguerite Strydom (Business Operator of Ame Agency) about the vital role of a business operator, how to identify when you need one, and…
7. Trends we saw at Amsterdam Coffee Festival April ‘26
The episode explores the experience at the Coffee Fair in Amsterdam, emphasizing the impact of brand design, storytelling, and packaging trends. It delves into sustainability, cohesive brand…
6. Choosing & combining fonts
This episode delves into the intricacies of choosing and combining fonts for branding, emphasizing the importance of intentional choices and brand consistency. It also explores the impact of font…
5. An introduction into typography
The conversation provides an introduction to typography, explores its role in branding, print, and packaging, discusses the impact of analog and digital typography, and delves into the…
4. A holistic view on socials
The conversation delves into the strategic and intentional use of Instagram for founders and businesses, emphasizing the importance of consistency in branding, intentional content creation, and the…
3. Chasing colours
The conversation delves into the process of building a brand story and the strategic use of color to evoke emotion and convey brand identity. It explores the influence of color trends, the…
2. Everything embossed please
Understanding embossing and debossing techniques in branding and print. This episode explores the ins and outs of embossing and debossing, two tactile printing techniques that elevate brand…
1. Tradeshows and beyond
In this insightful interview, Evy and Rosa explore the intricacies of trade show planning, design, and branding. They share practical tips on creating memorable trade show experiences, the importance…
Frequently Asked Questions
Ame Inside has published 12 episodes since March 2026, covering topics in Business, Marketing.
Ame Inside is currently highly active with new episodes weekly. Average episode length is 21m.
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