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About This Podcast
Hosted by Steve Broxterman and John Bujak of America's Home Experts, this podcast is for contractors, tradespeople, and home service pros who’d rather be swinging a hammer than decoding marketing jargon. We break down real strategies — websites, videos, social media, and more — with just the right amount of sarcasm, sawdust, and smart advice. No fluff. No gurus. Just the stuff that actually works (and maybe a few dad jokes).
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Recent Episodes
S1E18 019 - From Cut-Man to Company Owner with Alex Stokes of AG Stokes Construction
What happens when a university break turns into a lifelong career? In this episode of America’s Home Experts Shop Talk, we sit down with Alex Stokes, owner of AG Stokes Construction. Alex shares his…
S1E18 018 - From Side Hustle to $10 Million Empire: The "Fail Fast" Mentality with Nick of Elite Paint Company
In this high-energy episode of Shop Talk, John Bujak sits down with Nick from Elite Paint Company to discuss the tactical shift from being a technician to becoming a CEO. Nick shares how he turned a…
S1E17 017 - Growing a Roofing Business with Ted from T&M Roofing
In this episode of America’s Home Experts Shop Talk, we sit down with Ted, the founder of T&M Roofing, a seasoned pro with over 20 years in the industry. Ted shares his journey from working in a…
S1E16 016 - The Unforgettable Builder – 4 Pillars of a Powerhouse Brand
In the trades, being "just another contractor" is the fastest way to find yourself in a race to the bottom on price. In this episode of America's Home Experts Shop Talk, Steve and John dive deep into…
S1E15 015 - Building a $10M Service-First Construction Business with Phil Black
In this episode of America’s Home Experts - Shop Talk, hosts John and Steve sit down with Phil Black, the owner of Custom Deck Creations. Phil shares his incredible journey from reading a 900-page…
S1E14 014 - Hiring for Construction Growth and Scaling Profitably with Leon of My Quality Construction | Blue Collar Boost Podcast
In this episode of the Blue Collar Boost podcast, we sit down with Leon, the owner of My Quality Construction, to discuss the journey of scaling a small contracting business into a powerhouse. With…
S1E13 013 - Why Google Reviews Get You Hired (Before Homeowners Ever Call) | Blue Collar Boost Podcast
In this episode of the Blue Collar Boost Podcast, presented by America’s Home Experts, John and Steve break down how Google Reviews influence which contractor homeowners trust — and who never gets…
S1E12 012 – The 3 Types of Content That Actually Make the Phone Ring
Most contractors are posting on social media — but not seeing real leads. In this episode of the Mongoose Blue Podcast, John and Steve explain the three types of marketing content that actually…
S1E11 011 - Marketing Like the Big Guys: Lessons from National Brands You Can Steal Today
National brands spend millions figuring out what works. You get to steal it. In this episode, we break down proven marketing tactics from big companies — and show blue-collar business owners how to…
S1E10 010 - Who to Hire First: Building a Team That Brings in More Business
Hit $500K+ but drowning in chaos? This episode breaks down the first 3 hires you need to grow without burning out — from lead follow-up help to sales support. Stop juggling 14 jobs and start building…
S1E9 009 - How to Use Video Marketing to Automate Your Lead Generation
In this episode of The Mongoose Blue Podcast, we break down how home improvement businesses can ditch the cold calls, stop chasing dead-end leads, and start attracting customers on autopilot. Learn…
S1E8 008 - Customer Service Is Your Secret Weapon (No, Seriously)
In a world of missed calls and muddy boots, great customer service makes you unforgettable. We’re breaking down the little things that lead to bigger profits—like boot covers, dog treats, and…
S1E7 007 - What Makes a Blue-Collar Brand Unforgettable?
A good logo isn’t enough. In this episode, we break down what really makes your brand stick — from colors and tone to service and storytelling — so customers remember you, not just your work.
S1E6 006 - Marketing Like a Human: Stop Sounding Like a Robot
If your marketing sounds like a 2011 AI bot wrote it, it’s time for a change. In this episode, we show you how to write like a real person — because people buy from people, not robots.
S1E5 005 - How to Turn One Project Into a Month of Marketing Content
One job, one crew, one camera… a month of content. In this episode, John and Steve break down how to turn a single project into a marketing goldmine. If you’re not doing this, you’re working too hard…
S1E4 004 - Your Brand is Ugly (and That’s Hurting Your Business)
Your logo, truck, or website might be costing you clients — and you don’t even know it. In this episode, we break down why bad branding turns people away (and how to fix it without a full…
S1E3 003 - Why No One Is Seeing Your Social Media Posts (and What to Do About It)
Posting but hearing crickets? Steve and John explain why your content isn’t getting seen — and how to fix it with simple, smart changes that actually work. 🎙️ About Your Hosts: Steve and John…
S1E2 002 - How to Get Better Clients Without Spending a Fortune on Ads
Tired of tire-kickers and price shoppers? In this episode, we share practical, low-cost ways to attract high-quality clients who respect your time and pay what you're worth. 🎙️ About Your…
S1E1 001 - Does My Blue-Collar Business Need a Website If I Have Social Media?
Social Media platforms are rented space- they can change algorithms, shut down your page, or limit your reach at any time. Your website is owned real estate - you control the message, the experience,…
Frequently Asked Questions
America’s Home Experts Shop Talk has published 19 episodes since May 2025, covering topics in Business, Marketing.
America’s Home Experts Shop Talk is currently highly active with new episodes every 2 weeks. Average episode length is 19m.
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