Amplify
Andy & Beth Jenkins
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How to handle the money (nonprofit)
Oddly enough, non profits run very much like “for profits” with one notable exception: 💰 The “profit” (yes, 501c3 entities should “gain” money each month) doesn’t go to shareholders, it rolls back…
How to handle the money (for profit business)
As we wind-down the “business side of it” series we tackle the topic of money. You earn it, so you need to know how to manage it… 💸 (This is the first half of a two-part mini-series. In this talk we…
Serve people long-term by having clearly defined next best steps
Most content creators and communicators think only in terms of finding new leads— first time customers. That’s a valid source of business, and we should find pathways for people to come in closer and…
Who will pay for your ideas?
Three factors affect your capacity to grow your online business 1️⃣ SERVE = you must consistently add value to others 2️⃣ SYSTEMS = you need processes that continue moving people forward,…
Flip the script (in your head)
In order for people to do business with us (so we can get paid for what we know), THEY need to know a few things… ⚙️ What you do— the problem you solve & the potential you lead people to 📣 They…
Money isn’t your biggest business problem (even if it’s the most obvious)
Money SEEMS to be the biggest problem when it comes to business. Or, the biggest need. Everything comes with a price. Computers, software, salaries… … it all cost cash. 💰 Money might be the most…
3 more reasons people don’t buy your stuff
In this talk, we pick up where we left off in the previous… 👇 Why is your content SO POWERFUL (it really is), so much that you KNOW it will help people “level-up” their business, their parenting,…
3 reasons people don’t buy your stuff
There are at least six reasons people don’t buy your “ideas” in the thought leader / information space. In this episode we walk through three, followed by three more in the next. Here are the first…
Where, why, what, how… to show value (not price)
Today we’re talking more about pricing your ideas as you “put them out there” and start getting paid for what you know. After determining your price point, you need to clearly demonstrate the value…
How to price your ideas
How much should your ideas cost the average consumer who wants to “buy” them? It’s a loaded question. And, it calls us to ultimately settle on a price. 💰 Here are a few things to remember about…
Lag measures vs. lead measures— and what you really need to track
A short episode today… Almost included it the info WITH one of the others, but this topic seems to stand on its own. So, it merits space of its own. Here’s why. 👇 It’s easy to confuse LAG measure…
A practical spreadsheet to build a better business plan
I used to hate math. Turns out, when it comes to doing the “business side of it,” math is your friend. Especially when you have a spreadsheet. 🎯 We continue talking about getting paid for what you…
A review of what needs to be on your sales page
In this talk we back-up and do a quick review of what needs to be on your sales page— focusing on the offers you can make… … it’s ALL part of “getting paid for what you know” and doing the business…
8 questions to ask yourself as you build the business model
Several years ago, I stumbled upon the reason you need to “do the math” very early as you begin projecting your business revenue. This idea isn’t originally mine— at all. I just didn’t see it until a…
Many life coaches coach the wrong stuff— here’s how to fix it! | How to coach so clients get results, #2 of 2
A lot of life-coaching (and business coaching and “other things” coaching) jumps the tracks because we disconnect the daily work from the goal. And when we do that, we start focusing on the LAG…
How to coach so your clients make progress | How to coach so clients get results, #1 of 2
About to coach someone? You need to take time and help your client figure out what the “end goal” looks like for them. (This may even reveal whether or not they’re a good fit for you / you’re a good…
Is anybody actually listening to what you say? | A-B-Cs of getting paid for what you know #3 of 3
Leaders often ask, “What part of my content do I share?” Some suggest to “share the what and sell the how.” Others contend you should give “the first half” away and sell the rest (whatever that…
The right kind of digital real estate you need | A-B-Cs of getting paid for what you know #2 of 3
It’s a little odd that the “building an online biz” almost ALWAYS shifts to questions about social media and YouTube and everything EXCEPT building the one thing you actually own, a website. In this…
The first step in monetizing your expertise | A-B-Cs of getting paid for what you know #1 of 3
Here are the four aspects of getting paid for what you know: ⚜️ A = Architect your framework 🖥️ B = Build your home base 📣 C = Communicate regularly 💰D = Deliver your core products & programs In…
Two kinds of content “maps” you can create + examples | How to create your content framework #3 of 3
As opposed to simply spouting out information, you want to take people on a journey, an intentional trip that is— 🎯 Targeted— it has a goal ♻️ Transformative— it creates real change in their lives,…
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Amplify has published 79 episodes since February 2023, covering topics in Business, Entrepreneurship.
Amplify is currently dormant with new episodes weekly. Average episode length is 31m.
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