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About This Podcast
Marketing became about going viral. Anti-Viral is about making it human again.
This is a podcast about human marketing strategy for business owners who want to grow by building trust instead of chasing algorithms.
Each episode unpacks the thinking behind marketing that actually connects with people. The kind of clarity that usually stays behind closed doors in coaching sessions and boardrooms.
Hosted by Jiun Liao, with occasional guests who push the conversation further.
New episodes biweekly.
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Recent Episodes
S1E5 Make Me Care
The part that trips most people up isn't the channel. It's knowing what to actually say in it. We blame attention spans for this. People have the focus of a goldfish, three seconds and they're gone.…
S1E4 Busy Is Not a Strategy
You already know the internet is noisy. You know the algorithm isn't your friend. So you did what everyone told you to do. You got busier. More posts, more platforms, more ads. And it worked, sort…
S1E3 Zero To One
Every business owner I've met has the same story. They started something because they're good at it. Then they Googled "how to market my business" and fell into a hole they haven't climbed out of…
S1E2 The Quiet Advantage
The internet is getting louder. Every business with a social media account can now publish endless content without anything worth saying. Every platform responds by showing more of it. And we scroll…
S1E1 The Algorithm Trap
Most businesses are building their marketing for something that will never buy from them.Algorithms don't have wallets. AI can't become a loyal customer. Machines don't have friends to refer. And yet…
Frequently Asked Questions
Anti-Viral: A Human Approach to Marketing has published 5 episodes since March 2026, covering topics in Business, Education.
Anti-Viral: A Human Approach to Marketing is currently highly active with new episodes every 2 weeks. Average episode length is 35m.
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