APAC's B2B Growth Podcast
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About This Podcast
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.
Hosted by Shahin Hoda & Vinnie Romano
Produced by Shahin Hoda & Alexander Hipwell from xGrowth
Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter
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Recent Episodes
Rebroadcast:How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales) with David Heyworth
Too many B2B marketing teams are still talking leads when they should be talking revenue. In this episode, Shahin sits down with David Heyworth, GTM advisor and former Head of Marketing at Vocus, to…
IBM's AI Marketing Journey from Experimentation to Intentional Execution with Craig Mills
What does it actually look like to roll out AI at enterprise scale inside one of the world's most recognisable technology companies? Craig Mills, APAC Head of Demand Generation and AI Marketing…
How to Build a Marketing Team for the AI Era with Cameron Partridge
AI has made marketing easier to produce - but harder to win. That's the sharp framing Cameron Partridge, Chief Growth Officer at Humanforce, brings to this conversation. Drawing on nearly a decade in…
Unveiling the 2026 ABM Pulse: What's Changed in APAC Over the Last Two Years
See the results: https://xgrowth.com.au/reports/abm-pulse/ ABM is evolving fast in APAC, and xGrowth has the data to prove it. In this episode, Shahin Hoda and Alexander Hipwell unpack the findings…
Rebroadcast: Building Global Marketing from APAC: Lessons from Airwallex with Jon Stona
Running a global marketing function from APAC sounds like a logistical headache. For Jon Stona, VP of Global Marketing at Airwallex, it's a deliberate competitive advantage. In this episode, Jon…
How to Turn B2B Events into a Genuine Revenue Lever with Jannat Dawra
Events are one of the highest-effort, highest-impact levers in B2B marketing, but most teams run them on autopilot. In this episode, Shahin sits down with Jannat Dawra, Head of Marketing APAC at…
The New B2B Playbook, What AI Startups Are Doing That Incumbents Aren't with Scott Albro
Getting your buyer's attention has never been harder. In this episode, Shahin sits down with Scott Albro, serial entrepreneur and GTM advisor to early-stage AI founders, to unpack what modern…
Building Xero’s Brand from Scratch in Australia with Penny Elmslie
What does it take to build a brand from nothing in nine weeks, with no assets, no brand book, and a board breathing down your neck? Penny Elmslie did exactly that as the first Marketing Director Xero…
AI Myths Debunked and The Real Data Behind ChatGPT, Jobs, and Search Traffic With Rand Fishkin
While everyone panics about ChatGPT stealing traffic and AI replacing jobs, the data tells a different story. For every search on ChatGPT, there are 373 searches on Google. AI's disruption is far…
Standing Out in B2B Marketing Without a Big Budget with Udi Ledergor
In this episode, Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, explains why bold creativity is essential for startups competing in crowded B2B markets. Udi shares the…
How to Book a Meeting with Anyone with Stu Heinecke
What if a $28 Facebook ad could generate $20 million? Stu Heinecke, the father of contact marketing, reveals how micro-focused campaigns connect you with virtually anyone. Stu shares stories of a…
Rebroadcast: How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
Caleb Ralston challenges one of the most sacred rules in personal branding: niching down. While it's technically the fastest path to growth, it's also a fast track to burnout and quitting altogether.…
2x Your Revenue Growth Without Increasing Your Marketing Budget with Robert Chatwani
What if your CEO asked you to double revenue without adding budget or headcount? Robert Chatwani, President and General Manager of Growth at DocuSign, believes not only is it possible - there's never…
Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo
In this episode, Jon Lombardo, Co-Founder of Evidenza, unpacks the counterintuitive truth about B2B buying behaviour. Drawing on research from the Ehrenberg-Bass Institute, Jon reveals why most B2B…
How to Lead Your Marketing Team Through AI Transformation with Leandro Perez
Leandro Perez joins to cut through the AI hype and share what's actually working. With Agentforce handling 850,000 conversations and managing 85% of customer inquiries, Leandro reveals the reality…
Why Every Marketer Is Already a Prompt Engineer with Rubina Carlson
Marketing at the pace of AI innovation isn't easy, but Rubina Carlson, Head of Marketing at 90 Seconds, has found a way to stay ahead without burning out. In this conversation with host Vinnie…
Become the Most Known and Trusted Brand in Your Market With Marcus Sheridan
Marcus Sheridan reveals why most businesses are failing to win trust in an AI-disrupted world, and exactly what to do about it. The bestselling author of They Ask You Answer and Endless Customers…
Turning Local Wins into Global Influence with Kitty Zhao
In this insightful conversation, Kitty Zhao, Head of Marketing for Adhesive Technologies at Henkel ANZ, shares her proven strategies for putting Australia and New Zealand on the global marketing…
This Is What Product Marketing Actually Is with Kayla Medica
Ever wondered if you might already be a product marketer without knowing it? This episode breaks down one of B2B's most misunderstood roles with someone who literally wrote the book on it. Kayla…
Busting the Myths of APAC Expansion with Victoria Sampson (McCafferty)
In this episode, we dive deep into the complexities of building growth strategies across APAC with Victoria, who leads marketing for Thomson Reuters across an enormous remit spanning from Africa and…
Frequently Asked Questions
APAC's B2B Growth Podcast has published 289 episodes since March 2020, covering topics in Business, Entrepreneurship.
APAC's B2B Growth Podcast is currently active with new episodes weekly. Average episode length is 36m.
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