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About This Podcast
A podcast about the history of Apple. In each episode, hosts Graham Bower and Charlie Sorrel explore the story behind a different Apple product, and consider what it tells us about the company’s game plan and where it might be heading next.
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Recent Episodes
S2E1 Podcasts - How Apple made podcasting happen
Apple Podcasts is one of the world’s most popular podcast players, with almost 25% market share. The app launched in 2012, but Apple’s support for podcasting goes back much further. The term…
S1E15 iOS 7 - the battle for the future of software design
In 2013, Apple launched a radical redesign of the iPhone’s user interface. iOS 7 represented more than just a fresh new look. It marked a major shift in Cupertino’s design philosophy, which arose…
S1E14 Sherlock - the mysterious case of how sherlocking became a thing
Sherlock was introduced in 1998, as a tool for finding files on Mac OS 8.5. It used advanced search technology harvested from the carcass of Apple’s failed next generation operation system, Copeland.…
S1E13 Apple Park - a boondoggle or the greatest office ever built?
In 2011, Steve Jobs made his final public appearance, presenting his plans for a second Apple campus to Cupertino City Council. He proposed a circular building, one mile in diameter, surrounded by…
S1E12 Leander Kahney - biographer of Tim Cook and Jony Ive
In this special episode we interview Leander Kahney, editor of Cult of Mac, and author of New York Times best-selling biographies of Tim Cook and Jony Ive.During his three-decade career, working…
S1E11 Apple Maps - the unnecessary apology
Apple Maps launched alongside the original iPhone in 2007. Initially, it relied on map data from Google. But in 2012, when the two companies became smartphone rivals, Apple was forced to find an…
S1E10 Mac OS X - how Steve Jobs saved Apple’s crown jewel
In 1996, Apple was in serious trouble. The Mac was almost obsolete. Its multitasking was flaky, it couldn’t handle multiple processors, and it kept crashing. Sales were tanking as users switched to…
S1E9 NeXT - the secret to Apple’s salvation and success
The iPhone in your pocket, the Mac on your desk, and even the watch on your wrist are all based on NeXTSTEP, an operating system developed by a long forgotten computer maker called NeXT.Steve Jobs…
S1E8 Apple Watch - what Tim Cook’s first product launch tells us about the future of Vision Pro
These days, Cupertino describes Apple Watch as “the ultimate device for a healthy life.” But it didn’t start out that way. When Tim Cook originally launched the product in 2014, he positioned it as…
S1E7 iPhone 4 - Apple’s most painful product launch
When Steve Jobs announced the iPhone 4 at WWDC 2010, it surprised no one. Tech blog Gizmodo had already spilled the tea two months earlier by publishing photographs of a lost prototype. Jobs was…
S1E6 Safari - how Apple built the engine that powers almost every modern web browser
Safari is one of Apple’s most enduring and popular apps, with versions running on Mac, iPhone, iPad, and even Vision Pro. But it wasn’t always the behemoth we know today.When it launched in 2003,…
S1E5 Newton MessagePad - the little device that left a huge legacy
Apple launched its first handheld computing device way back in 1993. With no internet access, flaky handwriting recognition, and an eye-watering price tag, the Newton MessagePad never stood much…
S1E4 iWork - Steve Jobs’ secret weapon
Steve Jobs was famous for his keynote presentations, which combined showmanship with beautifully designed slides to generate his trademark ‘reality distortion field.’But what few people knew at the…
S1E3 Nike+iPod Sport Kit - Apple's first foray into fitness
Apple’s interest in fitness products goes way back. In 2006, before Apple Watch was even a twinkle in Tim Cook’s eye, Steve Jobs took the stage with Nike CEO Mark Parker at an ultra-exclusive venue…
S1E2 Mac OS 8 - A 'better than nothing' update that became a best seller
When Steve Jobs returned to the company he founded in 1997, Apple was in disarray. After two failed attempts at a next-generation operating system, the Mac had been stuck on System 7 for years. The…
S1E1 AirPort - How Apple made wireless networking happen
In 1999, Steve Jobs needed one more product launch to complete the four-computer matrix he introduced on his return to the company three years earlier. That product was the iBook—a portable version…
Frequently Asked Questions
Apple Core has published 16 episodes since July 2024, covering topics in Technology.
Apple Core is currently declining with new episodes monthly. Average episode length is 56m.
