Episodes 16
Avg. Duration 37m
Activity Active
Since Nov 2022
Latest Episode Sep 2025

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Schedule
Every 2 Months
Format
Episodic
Hosting
feeds.captivate.fm

About This Podcast

Discussion, tips and tactics for retailers considering a native app strategy for their business. Join us and a host of experts from the poq community including retailers and tech partners for passionate conversation and stats that are too good to miss. To find out more about poq visit https://poqcommerce.com/ and to register for Apprising: Mobile to the Max visit https://poqcommerce.com/event/apprising-2023-mobile-to-the-max/

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Recent Episodes

Getting Ready for Peak: Unlocking Retail Success with Digital Experience Analytics, with Kirsty Champion, Director of Customer Success at Contentsquare

Sep 29, 2025 43m

In this episode if Apprising, a podcast from poq, Kirsty Champion joins us to talk all about preparing for peak trading season—those critical windows when performance, speed, and seamless experiences…

Transforming Retail Engagement with Digital Reciepts: With Edward Drax, Managing Director of Yocuda

Jul 15, 2025 43m

In this episode of the Poqcast, Melissa Law, VP of Global Marketing at poq, sits down with Edward Drax, Managing Director of Yocuda, to unpack the transformative power of digital receipt technology…

Inspiring Social-First Shopping with AI: with Alex Vaidya, Co-Founder and CEO of StoryStream

Jun 17, 2025 45m

Brands face a critical challenge in today’s digital infrastructure: transforming fleeting social media attention into meaningful customer relationships and sales. In this episode, Melissa Law, VP of…

Turn One Time Shoppers Into Customers For Life: with Tom Clarke, Head of Sales at Yotpo

Jan 21, 2025 30m

Ahead of the Apprising event, Melissa Law interviews Tom Clarke, Head of Sales at Yotpo, a leading e-commerce retention marketing platform. Founded in 2007, Yotpo has evolved from a review-based…

Design the Loyalty Program of Your Dreams, with Michelle Ellicot-Taylor, Global Head of Partnerships, and Sheila Power, Chief Sales Officer

Dec 17, 2024 42m

Just before launching their gamechanging Timi AI solution, poq welcomed Michelle Ellicot-Taylor, Global Head of Partnerships, and Sheila Power, Chief Sales Officer at Antavo Loyalty Cloud onto…

Making good data-driven choices for App, with Sue Azari, eCommerce Industry Consultant at AppsFlyer

Oct 01, 2024 25m

In this episode of the Poq podcast, Melissa Law sits down with Sue Azari, an eCommerce Industry Consultant at AppsFlyer, to discuss the world of mobile app marketing. As a leading mobile measurement…

"App"spiring Experiences from Australia's Gold Coast with Claire Mitchell, Founder and Natalie Peat, CEO of ECO. Modern Essentials

Aug 28, 2024 35m

Starting and growing a direct-to-consumer essential oil business requires a commitment to authenticity, passion, and education - building relationships with customers is key. Listen to this episode…

The Value of Mobile, with Monica Lawson, Senior Strategy Consultant, at Airship, creating meaningful experiences and navigating the mobile app lifecycle

May 15, 2024 42m

In this episode we chat to Helen Slaven, poq CRO and Monica Lawson, Senior Strategy Consultant, at Airship about all things App experience. Monica gives us some great insights into the latest stats,…

Transforming Marketing Experiences, with Jacques Prothon, the Founder and CEO, at Odicci

May 09, 2024 39m

This episode we were joined by Jacques Prothon, the Founder and CEO of Odicci. We delve into a fascinating conversation of how brands can leverage those micro moments that consumers experience…

The Value of personalisation in E-commerce, with Sarah McVittie, Co-founder, at Dressipi, driving positive step-change in retail.

May 01, 2024 42m

In this episode we talk to Sarah McVittie, the Co-founder of Dressipi. Just when the topic of AI in retail is really hotting up, we discover why and how Dressipi has been leveraging it in their…

Selling socially, with Arup Ghose, Head of Social Commerce EMEA, Bazaarvoice

Jun 23, 2023 27m

In this episode we discuss the power of Social Commerce with Arup Ghose from Bazaarvoice. We touch on key KPI metrics and examples of those brands doing it really well.

Why Video Commerce in App? with Sophie Abrahamsson from Bambuser

May 04, 2023 43m

In this episode Sophie Abrahamsson, President of Americas at Bambuser, talks us through why Brands and Retailers should be considering Video Commerce as part of their customer journey. Bambuser…

Hotel Chocolat & Ometria: The road to app personalisation and driving loyalty across channels

Mar 23, 2023 19m

In this episode Amy Harman, Head of Customer Marketing at Hotel Chocolat takes us through the journey of app personalisation and driving loyalty across channels. Brought to you in association with…

Why Now? Highlights from Apprising with Revolution Beauty, Hobbycraft and Arena Flowers

Feb 20, 2023 36m

In this episodes we hear Helen Slaven, poq CRO in conversation with Sally Minto, Digital Director at Revolution Beauty, Matt Louth, IT Director at Hobbycraft and John Hackett CEO at Arena Flowers.The…

App Purpose with SNIPES CDO Jenna Flateman Posner

Feb 13, 2023 53m

In this special episode we caught up with Jenna Flateman Posner, Chief Digital officer at SNIPES, the global sneaker and streetwear retailer. Pre the NRF Retail's Big Show, we were lucky to get a…

The Case for App

Nov 02, 2022 34m

In this episode we are joined by Jay Johnston, poq CEO and Helen Slaven, poq CRO where we discuss the case for apps for retailers. Why do not all retailers have a shopping App yet? What are some of…

Frequently Asked Questions

How many episodes does Apprising the Poqcast have?

Apprising the Poqcast has published 16 episodes since November 2022, covering topics in Business, Marketing.

Is Apprising the Poqcast still active?

Apprising the Poqcast is currently active with new episodes every 2 months. Average episode length is 37m.

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