Apptivate: App Marketing Explained
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Recent Episodes
Remerge and the evolution of app retargeting - Pan Katsukis (Remerge)
Remerge CEO and founder, Pan Katsukis, joins Patrick Eichmann for the first video edition of Apptivate. They discuss the evolution of mobile advertising, the origin story behind Remerge, and where…
What mobile gaming learned from AI-driven creatives - Michal Bubernik (Pixel Federation)
Michal Bubernik, Head of Marketing at Pixel Federation, joins Patrick Eichmann of Apptivate to discuss how AI is transforming creative production inside mobile gaming. The conversation covers how…
Remerge’s take on mobile marketing in 2026 - Patrick Eichmann & Taylor Lobdell (Remerge)
Description Apptivate hosts and Remerge team members, Patrick Eichmann and Taylor Lobdell, sit down to discuss the outlook for mobile marketing in 2026 and the shifts shaping the industry. The…
How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)
Dieter Rappold, co-founder and CEO of Context SDK, joins Apptivate to explore how motion sensor data and on-device AI are reshaping mobile marketing strategies. He explains how contextual signals…
How to find the leaks in your app’s marketing funnel - Bani Malhotra
Bani Malhotra, former head of personalization and site experience for Walmart’s e-commerce platform, joins Apptivate to unpack the real drivers of revenue growth in modern digital products. She…
Common LTV mistakes and how to avoid them - Artsiom Kazimirchyk (Campaignswell)
Artsiom Kazimirchyk, co-founder and CEO of Campaignswell, joins Apptivate to break down predictive LTV modeling, the critical flaws in how teams measure unit economics, and why today's mobile…
Dissecting app growth - Louis Tanguay (App Growth Summit)
Louis Tanguay, founder of App Growth Summit, returns to dissect why user retention is defining success for mobile in 2026. The conversation ranges from in-person event strategy to hands-on UX…
How AI is reshaping trip discovery at booking.com – Jyoti Pannu (Booking.com)
Jyoti Pannu, Product Manager at Booking.com, shares how AI is transforming the way travelers discover, plan, and book their next adventure. From AI trip planners that surface new possibilities to the…
The new era of rewarded traffic - Lenny Rabin (Brown Boots)
Lenny Rabin, founder of direct advertising group Brown Boots and their reward app platform GoKart, joins Taylor Lobdell to dissect the evolution of rewarded user acquisition, focusing on how direct…
Ask the experts - Top app marketing insights of 2025
This special ‘Best of 2025’ episode compiles standout insights from top mobile marketing leaders who joined Apptivate this year. Across five segments, the show digs into the realities of AI in ad…
From leisure to loyalty: How KashKick pays for downtime - Lisanne Vera (KashKick)
Lisanne Vera, VP of Growth at KashKick, joins Taylor Lobdell to talk about the incentives economy, a marketplace where leisure becomes an asset. From her early affiliate-marketing roots to leading…
Inside Q5 - How shopping apps fight for repeat buyers - Sue Azari (AppsFlyer)
It’s often said that for e-commerce brands, the holiday season is the 5th quarter of the year. Sue Azari, e-commerce industry lead at AppsFlyer, joins Taylor Lobdell for a tactical breakdown of how…
Behavioral signals and the art of ethical targeting - James Dickens (Gamelight)
James Dickins, Team Lead of Technical Support at Gamelight, joins Taylor Lobdell to discuss how rewarded UA and behavioral targeting shape user acquisition in 2025’s privacy-first landscape. From the…
Authenticity and performance in a privacy-first world – Shilpa Reddy
Shilpa Reddy, CMO of Down Under School of Yoga and former Marketing VP at Acorns, maps her journey from fintech to wellness and explains why the same principles drive both: make time-tested tools…
AI, segmentation, and deep links: How Babbel powers CRM – Alejandro Hernandez (Babbel)
Alejandro Hernandez, Senior CRM Notifications and Lifecycle Specialist at Babbel, explains how AI and human creativity intersect to drive retention in language learning. He shares how Babbel uses…
The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Advi Bishnoi, Head of Consulting at Social Plus, argues that in 2025, retention has overtaken acquisition as the real growth engine for apps. From Ulta Beauty to Harley Davidson, Advi has helped…
Behind the scenes of the App Growth Summit – Louis Tanguay (App Growth Summit)
Louis Tanguay, founder and managing director of App Growth Summit, traces his arc from music magazine founder to film marketer to architect of a global mobile industry community now marking its 100th…
Exposing the myth of ‘perfect data’ with Piotr Prędkiewicz (FORMEL SKIN)
Piotr Prędkiewicz, Senior Marketing Analyst at FORMEL SKIN, exposes the myth of ‘perfect data’ and charts the future of privacy-centric analytics in mobile growth. With a career spanning fintech,…
Retention over reach – and what data says about loyalty – Seema Shah (Sensor Tower)
Seema Shah, VP of Research and Insights at Sensor Tower, dispenses with the industry’s fixation on superficial growth metrics. Her analysis exposes the fundamental asymmetry in e-commerce: scale…
The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)
Moshe Even-Israel, Head of Business Development at Scrambly, unpacks the real stakes and shifting standards in the rewarded user acquisition ecosystem. From onboarding and fraud, to retention and…
Frequently Asked Questions
Apptivate: App Marketing Explained has published 236 episodes since November 2018, covering topics in Business, Careers.
Apptivate: App Marketing Explained is currently highly active with new episodes every 2 weeks. Average episode length is 29m.
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