Around the Workstand
Workstand
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About This Podcast
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: [email protected]
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Recent Episodes
How AI Is Changing Local Bike Shops — For Owners and Customers
Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer behavior, shopping, and the continued (growing even) advantage of local…
5 myths of online selling that continue to keep local bike shops from real sales growth - busted!
We're not saying it doesn't take a focused effort or real work. What we are saying is that many of the barriers that local, independent bike shops continue to believe rule them out of meaningful…
Google Local Product & Awareness Ads work well to help bike shops capture shoppers in their market!
Google Local Product & Awareness Ads are some of the best levers we have to capture both high-intent shoppers who are ready to buy the products in stock on your floor now and people simply…
Announcing Workstand's new, monthly livestream to help bike shops leverage technology to grow!
We delve into the mission behind the livestream, which will offer clients an engaging medium to explore topics that impact their retail operations and learn how Workstand can help them facilitate…
Spring is coming to your bike shop. How is your product mix in-store and online?
As we approach spring 2026, thinking about the product mix in-store and online can make a huge difference in a local bike shop's success as prime riding weather returns to many parts of North…
2025 Year In Review of sales on the Workstand platform, and a look toward bike shop success in 2026
We saw a wide variety of results for the stores we talked to and met with during 2025. The usual factors were in play - weather, geography, brands, staffing, etc - so we’re not sure how helpful the…
Don't just survive winter in your bike shop, win it with these 7 tips!
For a bulk of the country, winter brings a sharp drop in temperatures, and predictably, a dip in bike sales. It’s easy to slip into "Winter Mode": reduced staff, decreased hours, and a collective…
Anatomy of a high-converting website - Workstand websites help you grow with these 8 tips
Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You probably did some online research first. In fact, 83% of consumers now conduct…
4 ways to improve the look and feel of your Workstand website, win more searches, and grow sales
Workstand provides many tools and resources to help your website stand out and to help it be a great resource for shoppers and other cyclists researching their local cycling community. In this…
Four elements of success many Workstand merchants use to grow sales in a competitive market
Two of the more common questions, especially from stores that are new to the Workstand platform, are ‘what are the keys to selling more?’ and ‘what are the really successful stores doing to grow?’.…
Considering shipping costs as a growth marketing strategy to compete for customers
Taking a moment to reframe some thinking that evolved negatively from brick and mortar processes, and that should be thought of as growth opportunities these days. Shipping costs aren't just a dead…
Holiday 2025 Marketing Playbook - sales success in busy times for you and your bike shop's customers
Julie Walsh, Account Manager and Marketing Strategist from the Workstand Marketing Agency Team, joins the podcast to talk about successful strategies for sales success during the 2025 holiday season.…
In-store and online inventory strategy and tactics from Key Accounts Advisor, David Martinez
Key Accounts Advisor, David Martinez, works with Workstand merchants to improve many aspects of in-store and online sales execution to grow sales while increasing margin. Inventory management is an…
Bicycle Retail Industry Review for August 2025 with Workstand President, Ryan Atkinson
It's time again to review the data and metrics from the Workstand platform and talk about what we can learn from sales across our platform. August Workstand platform metricsEcommerce sales saw…
Brand and Supplier Services with Matt Lolli - how brands and suppliers support local bike shops digitally
Matt Lolli came to Workstand after a long career working in successful bike shops. Matt works with brands and suppliers who want to use Workstand technology and services to support local bike shops…
Bicycle Retail Industry Review for July 2025 Workstand data and May 2025 People For Bikes data
Ryan has again been on the move. Visiting Workstand team members and merchants in Oregon recently. He'll be here in Colorado soon!July Platform metricsTotal online sales last month showed a recovery…
Workstand's Paid Google Ads Programs - we have a great team that can help every bike shop sell more!
Mark is joined this week by Matt Viara, leader of the Workstand paid Google ads team. What are paid ads? How do we help bike shops participate in paid Google programs? What are the costs and…
Bicycle Retail Industry Review for June 2025 Workstand platform data and April 2025 People for Bikes data
Boulder visitDoggy happy hourCoffeeBike ridePFB let me work from their officeUpcoming BRAIN article about scheduling softwareService Appointment Scheduling feature (drop off)WorkstandIQ staff…
Bicycle Retail Industry Review for May 2025 data, NBDA summit, important proposed legislation
Ryan and Mark discuss results from May, with a quick note on the strong March and April numbers that we didn't get to talk about due to Ryan's many travels when we'd normally record an Around the…
Workstand's Digital Advisor Service - leveraging current technology to grow sales in-store & online
The idea of leveraging catalog-enabled websites and ecommerce to grow sales beyond a retailer's home market is one of the main reasons Workstand has so many bike shops using our platform. In addition…
Frequently Asked Questions
Around the Workstand has published 123 episodes since July 2021, covering topics in Business, Entrepreneurship.
Around the Workstand is currently highly active with new episodes every 2 weeks. Average episode length is 17m.
Sign up on Grep.FM to access contact details for Around the Workstand, including email and social media links.
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