Art of Mortgage Marketing
Doren Aldana
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About the Show
Partnership & Audience Signals
211 episodes — long track record
Production & Distribution
Recent Episodes
From $28K to Breakthrough Growth: How Christine Davis 8X’d Her Funded Volume Income in Just 12 Months
What if the breakthrough you’ve been praying for is still possible — even after years of struggle, burnout, and uncertainty? Just 12 months ago, Christine Davis was questioning whether she could even…
The Dozen-Deal Difference: "The Dozen-Deal Difference: Why 1 Elite Partner Beats 5 Average Agents”
You’re burning energy on coffee dates, cold calls, and endless follow-ups, only to walk away with maybe one deal if you’re lucky. It’s exhausting, it’s discouraging, and worst of all, it keeps you…
From Brutal Market to Unbreakable: How Cynthia Lewis Added $25,000 to Her Monthly Revenue in Just 3 Months!
What if high rates and low inventory could actually make you rich? While most mortgage professionals are struggling with today's challenging market conditions, Cynthia Lewis did something…
How Mark Libario Turned His Annual Income into His Quarterly Income in Just 11 Months (Without Cold Calling)
Still grinding as a mortgage professional, hoping things will magically change? That was Mark Libario. Stuck in the feast-or-famine cycle, burned out and running on empty. The inconsistent income,…
The Final Chapter: 10 Tenets of Top Producers (Part 3)
If you're exhausted from endless cold calls, wasting money on low-quality leads, and showing up at open houses with minimal returns, you're not alone. Too many mortgage professionals are trapped in…
10 Tenets of Top Producers (Part 2)
Let’s be real—when you feel great, you tend to do great. But too many mortgage pros are stuck in a downward cycle of suck that drains their confidence, momentum, and their bank account. They’re not…
The 10 Tenets of Top Producers (Part 1)
2025 is shaping up to be a pivotal year—uncertain markets, relatively high rates, rising challenges, and heightened competition are leaving many feeling stuck. But here's the reality: success isn’t…
5 Steps to Thrive in 2025
Rising rates, shrinking pipelines, and fierce competition are crushing dreams left and right. But here’s the kicker—your results aren’t determined by the market; they’re determined by YOU and your…
Facebook Ad Essentials: Why Most Mortgage FB Ads Fail and How to Fix It
With constant algorithm changes and skyrocketing ad costs, it’s harder than ever to make Facebook ads work for your mortgage business. That’s why over 90% of mortgage pros fail to see any meaningful…
Real Talk About What Actually Works
With tens of thousands of mortgage pros leaving the business over the past 3 years, it comes as no surprise most mortgage pros use outdated tactics that yield little to no results in today's market.…
Secrets of a Billion-Dollar Mortgage Team w/Anthony Contento and Michele Steko
Businesses with strong team cultures crush the competition, outperforming by a jaw-dropping 200%. Yet in the relentless, high-pressure world of mortgages—where sales targets reign supreme—many…
3 Frighteningly Easy Ways To Bring In Borrowers Faster Than You Can Say Boo
Our special Halloween podcast episode was streamed live on Halloween, but it was just too scary-awesome not to share with you…. Most mortgage pros feel trapped in a haunted house of inconsistent…
MINING FOR GOLD: 3 Proven Campaigns Guaranteed to Fill Your Pipeline!
In today's competitive market where inventory is low and rates are high, leads alone aren't enough. Success lies in how effectively you mine those opportunities. If you’re not tapping into proven…
Winning the Referral Game
Referrals are the lifeblood of any successful mortgage business. The majority of consumers trust referrals from people they know, yet most mortgage pros are stuck relying on inconsistent…
Creative Prospecting: How to Find Leads Where Others Aren't Looking w/ Penny Wrightly
Over the past 2.5 years, the majority of mortgage pros have seen a sharp decline in their pipelines in comparison to the “mortgage gold rush” of 2020-2021. Relying on the same old prospecting methods…
3 Secrets for Closing More Deals from Less Leads w/ Penny Wrightly
In today’s ultra-competitive market with low inventory and relatively high rates, leads are harder to come by, and yet, many are unwittingly wasting the few they do get by making costly…
5 Decision-Making Habits of Top Producers
Most people think making decisions that lead to revenue growth is all about speed or just following your gut, but there's a lot more to it. Top producers in the mortgage industry excel because they…
The Counterintuitive Nature of Success: Why Most LOs Fail and Few Succeed
Success in the mortgage industry often feels like an uphill battle, an endless grind against constant challenges. For many LOs, the daily grind can seem overwhelming, with rising rates, increasing…
5 Ways Top Producers Think Differently Than The Average LO
It's still a challenging market with rates high and inventory low, but remember, it's not the market, it's your marketing – AND YOUR MINDSET! It's all about controlling what's INSIDE of your control,…
Why Realtors Keep Turning You Down & How to Fix It
Mortgage rates are rising and inventory is low, leaving most mortgage originators feeling frustrated and defeated. The pressure to engage Realtors has never been higher, and the competition is…
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