Asia AIM

Robert Heldt

English Business Education Marketing Technology

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Episodes 13

Avg. Duration 39m

Activity Highly Active

Since Jul 2025

Latest Episode Jun 2026

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Schedule

Monthly

Format

Episodic

Consistency

90%

Hosting

feeds.captivate.fm

About This Podcast

B2B marketing in Asia starts here. Discover APAC growth strategies, brand localization, PR, ABM and demand generation in Japan and across Asia-Pacific. The Asia AIM Podcast is your front row seat to the strategies, stories and successes powering today’s most innovative B2B brands in Japan, Southeast Asia & the wider APAC region. From generating demand and localizing brands to shaping PR strategy and executing ABM in Asia, this podcast brings you behind the scenes with marketing leaders and business visionaries driving growth in APAC’s most competitive industries. AIM B2B, a Tokyo-based integrated PR and marketing agency, this show is built for business leaders, marketers and innovators ready to drive results in Asia’s high-stakes, fast-moving B2B environment. Whether you’re launching an account-based marketing campaign, building brand trust in high-context cultures or unlocking new demand generation channels, Asia AIM Podcast delivers real-world insights grounded in APAC expertise. Asia AIM welcomes guests from the Asia-Pacific B2B marketing community, including branding experts and senior decision-makers. Featured sectors include technology, professional services, cybersecurity, clean energy, healthcare & manufacturing. Each episode aligns with AIM B2B’s proprietary AIM Framework: Adapt, Implement, Maximize. We help you Adapt with market research and localized messaging, Implement through standout creative, compelling stories and digital campaigns and Maximize your impact through smart measurement, SEO, GEO and scalable strategy. Expect deep dives into localization strategies in APAC, multichannel paid media in Japan, generative engine optimization (GEO), AI’s role in enterprise marketing and regional content strategy and performance tracking. Succeeding in Asia takes more than translation, it requires cultural insight, strategic intent and marketing that truly resonates. The Asia AIM Podcast connects the dots between creativity, commerce and regional context, helping your brand thrive in APAC’s most dynamic markets. AIM B2B in Tokyo, the agency that helps purpose-driven B2B brands grow through storytelling, strategy and execution. Subscribe now to the Asia AIM Podcast and unlock your brand’s potential in Asia’s most exciting and competitive B2B markets. Let’s move forward—always forward. Subscribe now to the Asia AIM Podcast and unlock your brand’s potential across Asia’s most exciting and competitive markets. Host: Robert Heldt CEO & Co-Founder Robert is an accomplished entrepreneur and thought leader with over 17 years of experience in digital marketing & strategic communications. He advises global brands on their market entry & expansion strategies for Japan. He has a passion for high-quality creative work and delivering strategic marketing solutions with a results-driven approach. Robert holds an MBA from McGill University and a qualification in Digital Transformation Platform Strategies from MIT Sloan. He is a Vice-Chair on the PR & Marketing Committee of the American Chamber of Commerce in Japan, and a Vice-Chair of PR Worldwide Alliance, a global network of independent PR agencies. http://www.asiaaimpodcast.com/

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Recent Episodes

Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici

Jun 10, 2026 33m Transcript

Marketing transformation sits at the heart of this conversation with Dr. Laura Bonamici, former SVP and Global Head of Marketing at Fujitsu. In a world flooded with AI-generated content, brand…

Japan's Talent "Epidemic" (And How to Fix It) With Dr. David Sweet

May 13, 2026 43m Transcript

Japan's workforce is shrinking, the competition for top talent is fierce, and the old playbook simply does not work anymore. In this episode, Robert Heldt speaks with Dr. David Sweet, one of Japan's…

B2B Buyer Journey Reset: AI, GEO and the Silent Shortlist with Halel Porat

Apr 15, 2026 43m Transcript

The B2B buyer journey has fundamentally changed. Agentic websites and AI are reshaping how buyers discover, compare, and decide, often before they ever visit your site. Robert Heldt speaks with Halel…

Building A Brand Operating System with Andreas Moellmann

Mar 11, 2026 1h 2m Transcript

Brand operating system thinking transforms how businesses compete and grow. In this Asia AIM podcast episode, host Robert Heldt speaks with global brand strategy expert Andreas Moellmann about…

Interpretation, Not Translation: Localizing Your Global Brand's Story for Japan with Sayuri Namiki

Feb 11, 2026 39m Transcript

Entering the Japanese market is notoriously challenging, but the real barriers are rarely what global brands expect. In this conversation on Asia AIM, host Robert Heldt visits with Sayuri Namiki,…

Trust in B2B PR & Marketing: Ross Rowbury on How to Earn Attention

Jan 14, 2026 44m Transcript

Earning attention has become the defining challenge for B2B brands navigating Japan's complex communication landscape. In this episode of Asia AIM, host Robert Heldt sits down with Ross Rowbury,…

B2B Brand Storytelling in Asia with Dave McCaughan

Dec 10, 2025 53m Transcript

B2B storytelling in Asia requires more than data; it demands emotion and cultural intelligence. In this episode, host Robert Heldt speaks with Dave McCaughan, founder of Bibliosexual, about why B2B…

The Future of Leadership in Asia: Kaizen, Jugaad, and Empathy in Action with Paul Dupuis

Nov 12, 2025 38m

Cross-cultural leadership is one of the most critical challenges facing business leaders in Asia today. Host Robert Heldt welcomes Paul Dupuis to the Asia AIM podcast to discuss his remarkable…

One Region, Many Markets: Maximising the Impact of Global Campaigns in Asia Pacific & Japan with Vivien Dao

Oct 15, 2025 34m Transcript

APAC marketing strategies are vital for success in the diverse Asia Pacific region. Hosted by Robert Heldt, Asia AIM explores effective growth marketing in diverse APAC countries. In this episode,…

Relationships First: The Unwritten Rules of B2B Sales in Japan with Dr. Greg Story, President, Dale Carnegie Training Japan | Ep 3

Sep 17, 2025 41m Transcript

Welcome to Episode 3 of the Asia AIM podcast. Doing business in Japan is unlike anywhere else in the world; if you want to succeed, relationships are crucial. Today, Robert Heldt is joined by Dr.…

Navigating Japan’s SaaS Market: Localization & Partnerships with Shay Khosrowshahi, MD YuLife Japan | Ep 2

Aug 13, 2025 40m Transcript

Hello and welcome to Asia AIM, the podcast that uncovers the strategies and stories driving business success in Japan and the APAC region. Robert Heldt, CEO of AIM B2B, is joined by Shay…

Cracking B2B Marketing in Asia: How AIM’s Adapt-Implement-Maximize Framework Wins Japan & APAC | Ep 1

Jul 16, 2025 38m Transcript

B2B marketing in Asia, Japan localization, APAC demand gen, and cultural nuance headlines this kickoff episode of the Asia AIM Podcast. Join AIM B2B CEO Robert Heldt and COO Sam Bird as they break…

Asia AIM Trailer

Jul 09, 2025 4m Trailer

Frequently Asked Questions

How many episodes does Asia AIM have?

Asia AIM has published 13 episodes since July 2025, covering topics in Business, Education.

Is Asia AIM still active?

Asia AIM is currently highly active with new episodes monthly. Average episode length is 39m.